There is a quiet revolution happening in how UK founders get executive support. For decades, the model was binary: either you were big enough to justify a full-time executive assistant, or you did everything yourself. Calendar, inbox, travel, investor updates, follow-ups, personal admin – all of it sat on the founder’s plate until the company could afford a dedicated hire.
That middle ground – professional, executive-level support without the full-time price tag – simply did not exist in any reliable form. Today it does, and the founders adopting it earliest are gaining an edge that their competitors are only beginning to understand.
The Gap Nobody Talked About
Ask any UK founder running a business between half a million and five million in revenue about their biggest operational frustration, and you will hear variations of the same story. They know they need help. They can feel the weight of administrative work slowing them down, pulling their attention away from the strategic work that actually grows the business.
But hiring a full-time EA does not make sense yet. The salary alone – £45,000 to £60,000 before NI, pension, and overhead – represents a significant commitment at that stage. The recruitment process takes months. And the risk of a bad hire looms large when you have never managed an executive assistant before. So most founders do nothing, absorbing the burden personally while telling themselves they will hire when the business is a bit bigger.
The Model That Filled the Gap
What has changed over the past three to four years is the emergence of managed VA agencies that specifically cater to this segment. These are not the bargain-basement freelancer platforms that gave virtual assistants a mixed reputation. They are professional services that recruit, train, and manage executive-level assistants, then match them with founders based on working style, industry context, and specific needs.
The economics are compelling. A dedicated part-time EA through a managed agency typically costs between £2,000 and £3,000 per month – less than half the fully loaded cost of an in-house hire. There are no recruitment fees, no employment contracts, and no HR administration. The agency handles training, quality management, and backup coverage.
What makes this particularly relevant for UK founders is the access it provides to EU-based talent. Post-Brexit, direct cross-border hiring became a headache for smaller businesses. But engaging an EU-based agency through a service agreement sidesteps that entirely – access to skilled, English-fluent professionals who work UK business hours at a price point impossible to match with a London or Manchester hire.
What Part-Time Actually Looks Like
The term part-time can be misleading. It suggests someone who handles whatever scraps of work you throw their way. The reality is quite different.
A typical arrangement involves the EA taking full ownership of specific operational domains – inbox management, calendar coordination, and travel as a starting point. Within weeks, most founders expand the scope to include meeting preparation, stakeholder communication, project tracking, and personal administration. The assistant runs entire operational workflows end-to-end, freeing the founder to focus exclusively on high-value work.
The distinction that matters is between task execution and operational ownership. A task executor waits for instructions. An executive assistant takes ownership of outcomes – anticipating needs, making judgement calls, and managing complexity so it never reaches your desk. That proactive partnership is what makes the model genuinely transformative rather than merely helpful.
Who Is Adopting This
Tech founders led the way, comfortable with remote tools and accustomed to subscribing to services rather than building in-house. But the model has rapidly expanded into professional services, e-commerce, property, healthcare, and manufacturing. DonnaPro, a VA agency built for UK and European founders, reports working across more than 110 industries – a breadth suggesting the appeal has moved well beyond the startup community.
What these founders have in common is not their industry but their stage. They are past early survival but not yet large enough for a full executive support team. They are generating enough revenue that their time has significant value, but still personally involved in enough operational detail that their attention is fragmented.
The Practical Takeaway
For UK founders still on the fence, the barrier to trying this has never been lower. Most reputable VA agencies in the UK market like DonnaPro offer trial periods of 30 to 60 days with no long-term commitment. The financial risk is minimal. The potential upside is reclaiming 15 or more hours every week for the work that actually builds your business.
The founders who will look back on 2026 as a turning point are not the ones who worked harder. They are the ones who made a simple decision to stop doing work that someone else could handle better – and redirected that time toward the leadership their businesses actually needed.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
