When you come across an ad for an app that resonates with you at exactly the right time, it’s not by chance; it is the power of mobile marketing software. Mobile marketing software helps app developers reach the right people, with the right content, at the right time.
One company that is making this even more intelligent is Apptrove, a trusted mobile measurement partner (MMP) that assists marketers in measuring and optimizing their app campaigns. But before we introduce how they are special, let’s break down the millions of possibilities that mobile marketing software uses.
What Is Mobile Marketing Software?
Mobile marketing software is similar to a mission control centre for app advertising. This is where marketers plan their campaigns, engage audiences, and measure results.
Without it, marketing would be akin to dropping flyers from a plane. You would not know how many people received them or who, if anyone, cared enough to do something about them.
With mobile marketing software, everything is based on data. Marketers know exactly how many people saw an ad, how many clicked, and how many installed the app.
Why App Creators Rely on Mobile Marketing Software
In today’s competitive app environment, launching your app is simply not enough, since millions of apps are vying for the same attention. You need to ensure that every marketing dollar counts.
Mobile marketing software allows app developers to:
- Detect which of their advertisements are working.
- Track the gains originating from each source.
- Optimize campaigns in real-time.
So they can spend money on advertising that results in valuable users instead of wasting it on ads and campaigns that produce no value for them.
How App Marketing Tools Work
While mobile marketing software predominantly focuses on executing and tracking ad campaigns, app marketing tools are much broader and have a larger feature set. App marketing tools would typically include some sort of push notification system, an email marketing tool, an app store optimisation tool, and an audience engagement tracker.
App marketers will often use app marketing tools in conjunction with mobile marketing software to not only acquire users, but to keep them coming back.
The Role of Mobile Advertising Software
If mobile marketing software is where you strategize, mobile advertising software is where you put your ads out into the world. Ad networks manage where ads appear across apps, social media, and websites.
Mobile advertising software knows where and how to deliver ads to the people who will be most receptive—across user-owned media (phone games, social media feeds), and publisher-owned media (YouTube).
Mobile App Marketing Software
There is also mobile app marketing software. This software is used specifically for promoting apps (not products or services) and shares many aspects of mobile marketing software, but has been optimized for the app economy, including app-store tracking, in-app behaviour, and the ability to optimize campaigns for installs rather than clicks.
A Real-Life Example
Say, for example, you have a brand-new music streaming app. You use mobile marketing software to set up focused campaigns targeted at people who recently downloaded other music or podcast apps.
Your mobile advertising software runs ads on popular entertainment websites and also places ads inside gaming apps. At the same time, your app marketing tools will send follow-up messages to new users on the application, encouraging them to try the premium features.
Eventually, your mobile app marketing software allows you to keep track of how many users subscribe to your service after seeing your ads. Together with all your tools working in context, you can see exactly which strategies are driving paying customers.
Why Data is Everything
The true power of mobile marketing is not only in how many campaigns you can run—it lies with the information it provides. Marketers can see which ads are effective, in real time, and change the form of the media on the fly as necessary.
If an ad is performing poorly, it can simply be taken down. If an audience is more engaged than others, more budget can be given to it. Basically, without this kind of visibility, marketing would be trial and error and purely guessing.
Final Thoughts
Whether you’re a marketer, an app developer, or just generally interested in how your favourite apps hook your attention, mobile marketing software is the undercurrent that makes it all happen.
It’s the difference between ads that are random and ads that are relevant to you. And with mobile marketing software such as Apptrove paving the way, mobile marketing software is becoming smarter, faster, and more powerful.
