Friday, July 11, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    How to Use Chrome Developer Tools to Teach Math Logic

    How to Use Chrome Developer Tools to Teach Math Logic

    Cybersecurity

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    Tech Trends That Are Reshaping the British Economy in 2025

    Tech Trends That Are Reshaping the British Economy in 2025

    Revolutionary Haptic Technology Transforms Gaming Experience

    Revolutionary Haptic Technology Transforms Gaming Experience

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    How to Use Real-Time Gold Charts for Better Trading Decisions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    Rejoining Europe: What could it mean for the British economy?

    Rejoining Europe: What could it mean for the British economy?

    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

    How Geopolitical Tensions Affect Forex Trading

    How Geopolitical Tensions Affect Forex Trading

    Steel Prices

    Where Steel Prices Have Been Headed: A Six-Month Look at Global Trends

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

    How Local Storage Services Make Home Organisation Easy

    How Local Storage Services Make Home Organisation Easy

    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Insights and Opportunities For Exploring the London Property Market

    Insights and Opportunities For Exploring the London Property Market

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home eCommerce

Gaming and eCommerce coming together in the metaverse

David Prior by David Prior
October 11, 2023
Reading Time: 4 mins read
Gaming and eCommerce coming together in the metaverse
578
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Our online lives are becoming ever more complex as different strands converge. Playing games and shopping, for example – what were once distinct activities aimed at distinct demographics are now seeing lines blurred as gaming platforms adopt ecommerce techniques to monetize their offerings and ecommerce sites look to gamification to engage customers. Let’s take a closer look at what is going on. 

Gaming as a Service (GaaS) appeals to Gen-Z tastes

We’ve all heard of Software as a Service (SaaS), where software is hosted remotely and can be accessed as and when needed on a subscription basis. Common examples include Microsoft 365 and Amazon Web Services. 

Related posts

From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

July 3, 2025
29
The Importance of Digital Valuations for UK Ecommerce Brands

The Importance of Digital Valuations for UK Ecommerce Brands

May 27, 2025
455

GaaS works on identical principles. Gamers pay a subscription and have access to a comprehensive library of games. PlayStation Plus and Xbox Game Pass are the obvious examples, and like the consoles themselves, the subscription services they offer are very similar, although each has its pros and its cons when you really start to dig. 

The GaaS model appeals to millennial tastes, which are about experience not acquisition. It is similar to the way music or movies are consumed. Past generations accumulated massive collections of records or CDs or DVDs. Younger generations no longer feel the need for things to be fulfilled, as long as they can experience them. 

Doing more with in-game currency 

Many of us are still struggling to get our heads around the concept of decentralized non-government-backed currencies like Bitcoin and Ethereum, and they are still on the periphery of the mainstream. However, some gamers are already using digital currencies within their gaming platforms. Could this expedite wider crypto adoption?


Popular titles like Roblox, Fortnite, Candy Crush Saga and Animal Crossing all have their own in-game currency. In years gone by, gamers played Space Invaders or pinball and aimed to score points. Today, players can earn Robux in Roblox, V-Bucks in Fortnite and so on through play or can even buy them – a little like buying a foreign currency at an exchange. The in-game currency can then be used to buy skins and other virtual assets.

It takes no great leap to see how this could develop further. Already, Roblox players can earn Robux by creating and selling their own mini games and convert it into fiat currency, with some creators making a killing.

Online casinos are a special case

One area of gaming has already adopted many ecommerce techniques. Casinos are businesses that rely on players staying at the tables or on the machines in order to turn a profit. 

Like all gaming genres, mobile is king here. It is easy and convenient for players to play at mobile casinos, but encouraging them to stay longer can be challenging. The most successful mobile casinos are using ecommerce techniques such as loyalty rewards and even social hangouts like a virtual bar to keep players on site longer.

It works the other way too

It is not just a case of gaming platforms adopting ecommerce techniques. Some ecommerce sites have learned a thing or two from gaming providers, too. Steve Rogers from market research firm 3Radical remarks: “e-commerce campaigns that are supported by gamification see better engagement rates, better conversion rates, plus increased revenue and ROI.”

Gamification boosts customer engagement, rewards repeat visits, promotes social sharing and generates a sense of urgency, or fear of missing out. It also raises average order values by incentivizing adding additional items to orders.

Examples of the principle in action include the following: 

  • Nike – sets fitness challenges and provides rewards to customers who hit fitness goals. 
  • Matalan – uses a “Wheel of Fortune” set up that sets challenges such as referring friends, and offers a variety of rewards. This particular strategy has increased customer engagement fourfold. 
  • Peloton – provides free gifts like T-shirts as a reward when members hit fitness milestones.
  • H&M – uses spin-the-wheel games and scratch-card promotions to encourage purchases.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Unveiling the Power of the UK’s Thriving Digital Economy

Next Post

Common Mistakes to Avoid with Poker Hands

Related Posts

From 1688 to shopee: the singaporean seller’s guide to paying china suppliers
eCommerce

From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

July 3, 2025
29
The Importance of Digital Valuations for UK Ecommerce Brands
eCommerce

The Importance of Digital Valuations for UK Ecommerce Brands

May 27, 2025
455
Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds
eCommerce

Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

May 19, 2025
484
High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos
eCommerce

High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

April 29, 2025
393
Amazon Expert
eCommerce

Amazon Expert: Key Qualifications to Look For

April 21, 2025
34
Boosting Ecommerce Revenue with Smart Targeting Strategies
eCommerce

Boosting Ecommerce Revenue with Smart Targeting Strategies

April 14, 2025
585
Next Post
Common Mistakes to Avoid with Poker Hands

Common Mistakes to Avoid with Poker Hands

RECOMMENDED NEWS

Navigate the fairways: The top golf GPS watches for accurate distances

Navigate the fairways: The top golf GPS watches for accurate distances

2 years ago
475
5 tips for holding productive work meetings from your home office

5 tips for holding productive work meetings from your home office

3 years ago
300
Gene Tuning

How Gene Tuning Could Revolutionize Medicine

9 months ago
549
Investment Education

The Best in Investment Education: Top Providers to Consider

9 months ago
473

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

July 10, 2025
The Best Slots Released in Recent Years

The Best Slots Released in Recent Years

July 10, 2025
Iconic Footballers You Didn’t Know Are Still Playing in 2025

Iconic Footballers You Didn’t Know Are Still Playing in 2025

July 10, 2025
Property Investment Strategy

Interest Rate Hikes and How They Impact Your Property Investment Strategy

July 10, 2025
Sanctuary

From Storage to Sanctuary: Reimagine Your Garden Shed as a Beautiful Outdoor Retreat

July 10, 2025
Chiller Hire

How Chiller Hire Saves Money in 8 Simple Ways

July 10, 2025
Wellness

Effective Emotional Wellness Strategies to Support Seniors Daily

July 10, 2025
What Sets Luxury Villa Rentals Apart from Standard Hotels

What Sets Luxury Villa Rentals Apart from Standard Hotels

July 10, 2025
How Local Storage Services Make Home Organisation Easy

How Local Storage Services Make Home Organisation Easy

July 10, 2025
Which Casino Games Should You Play Online?

Which Casino Games Should You Play Online?

July 10, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

July 10, 2025
The Best Slots Released in Recent Years

The Best Slots Released in Recent Years

July 10, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact