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London, United Kingdom — In a significant development for the small and medium-sized business community in the United Kingdom, Pickas Unified Media Limited has officially launched operations in London, bringing over four years of proven expertise in driving growth for businesses through innovative marketing strategies and cost-effective digital solutions.
Founded in 2020 during the height of the COVID-19 pandemic by visionary digital marketing professional Samson Sadeko, the company was established to meet an urgent need: to provide small businesses with access to the visibility, strategies, and marketing tools required to survive and thrive during an unprecedented global crisis.
“In 2020, countless small businesses in Nigeria were struggling to remain competitive,” Sadeko explains. “The playing field was heavily tilted towards larger brands with significant marketing budgets. I recognised a gap, and Pickas Unified Media was built to bridge that gap — to empower business owners with high-quality, affordable digital marketing solutions.”
What began as a focused initiative has grown into a fully-fledged agency with a record of helping small businesses build sustainable growth strategies, expand their customer reach, and establish strong brand identities.
Proven Experience and Expertise Across Africa
Sadeko’s expertise in marketing and brand growth predates the founding of Pickas Unified Media Limited. His professional journey includes working at Baynet Fuse, one of Nigeria’s respected marketing agencies, under the mentorship of its Chief Executive Officer, David Oluwole. During his tenure, he contributed to impactful campaigns for prominent brands including Airtel Nigeria, FilmOne Entertainment, MANTRAC, and Tempo Group.
In addition, his work with a fintech company in Lagos included contributing to the growth of Quick Credit, a rising financial services brand that benefited from innovative digital strategies.
Through Pickas Unified Media, Sadeko has worked directly with numerous small and medium-sized enterprises, delivering tailored solutions that combine creativity with measurable results. The agency also expanded into Out-Of-Home (OOH) advertising in Ghana in 2022, executed in partnership with a major agency with the operational infrastructure to deliver large-scale campaigns in the region.
Why the United Kingdom?
Sadeko’s decision to expand to the United Kingdom was driven by recognising similar challenges to those he addressed in Africa. Thousands of UK-based small and medium-sized enterprises face difficulties in achieving the same visibility and market positioning as larger competitors, not because they lack quality offerings, but because access to premium marketing services remains financially prohibitive.
“The situation is familiar,” Sadeko notes. “There are exceptional businesses in the United Kingdom whose growth potential is hindered simply because they cannot sustain the cost of high-end agency retainers. Our goal is to change that reality by making world-class digital marketing accessible to all.”
The UK’s small and medium-sized enterprise sector is one of the most dynamic in Europe, contributing significantly to the national economy. However, without strong digital presence, many risk being overshadowed by larger market players.
Comprehensive Services for the UK Market
With its London launch, Pickas Unified Media Limited will deliver a wide-ranging portfolio of services tailored to meet the specific needs of small businesses, including:
- Sponsored Advertising Campaigns – Strategically planned and optimised campaigns across three major social media platforms, ensuring maximum return on investment.
- Website Development and Management – Creation of fast, visually appealing, and functional websites that support both customer engagement and brand identity.
- Social Media Presence Development and Growth Management – Building a company’s online presence from scratch and managing it for measurable growth over 180 days.
- Creative Visual Content Production – Delivery of high-quality videos and 30+ creative images monthly to keep brands competitive and visually engaging.
- Business Growth Consultations – Exclusive one-on-one sessions with Samson Sadeko, focusing on leveraging digital assets for sustainable growth.
- Software Development Consultation – Providing guidance on the adoption of technology and automation tools to enhance business operations.
These services will be offered at competitive rates, ensuring accessibility for small businesses without compromising on quality. A key differentiator is the agency’s collaborative approach, working alongside technology companies and other agencies to deliver seamless, integrated solutions.
The Founder’s Professional Background
Samson Sadeko is a highly regarded digital marketing and media expert with over seven years of experience across Africa. He is a certified member of the Chartered Institute of Marketing (CIM, United Kingdom) and the Digital Marketing Institute (DMI, Ireland) — two of the most recognised and respected professional marketing bodies globally.
He is also the founder of Pickasblog.com a leading female lifestyle and fashion platform that has built a strong following, further showcasing his ability to create and scale digital brands that engage audiences and deliver consistent value.
His career began with formal training at Wild Fusion Digital Centre in Lagos in 2017, after which he built a career marked by creativity, strategic insight, and measurable results. His tenure at Baynet Fuse was a defining period, allowing him to work on campaigns for leading multinational brands while gaining mentorship that shaped his leadership and operational approach.
A Vision for the Future
The UK launch marks the next phase of Pickas Unified Media Limited’s mission: to help thousands of small and medium-sized enterprises compete on equal footing with larger brands. The agency’s approach is rooted in affordability, strategic thinking, and a deep understanding of how to build and sustain customer loyalty in a competitive digital marketplace.
“Our vision is to see business owners across the United Kingdom smile again,” Sadeko concludes. “We want to ensure that their efforts translate into growth, visibility, and long-term customer engagement. This is not just about marketing — it is about empowerment.”
Businesses across London and beyond can now access the agency’s expertise, benefiting from a blend of creative innovation and strategic precision that has already transformed businesses across Africa.
For further information, visit Pickas Unified Media Limited.
