Finding the right marketing agency can make a huge difference to a trades business. Whether you’re a plumber, electrician, roofer, builder or landscaper, having a strong online presence is essential for attracting new customers and winning more work.
But with so many agencies promising leads, websites and Google rankings, which ones are actually worth considering?
We’ve put together five UK marketing agencies specialising in trades businesses, comparing their services, approach and what makes each one stand out.
1. Riley Marketing – Best for Affordable, All-in-One Trades Growth Systems
Website: rileymarketing.co.uk
Best for: Tradespeople wanting a complete digital growth system without expensive agency fees.
Riley Marketing stands out for its Foundational Growth System, developed by founder Tom Riley, an experienced SEO specialist with over nine years in search marketing, including senior SEO leadership roles.
Unlike traditional agencies that sell individual services at significant monthly costs, Riley Marketing focuses on giving trades businesses everything they need to establish a strong online presence, attract customers and convert enquiries into jobs.
At just £149 per month, its offering is particularly attractive to sole traders and growing businesses.
What’s included?
- Premium, high-end SEO-optimised websites, with dedicated pages targeting services and locations.
- Google review automation to help generate genuine customer reviews and build trust.
- Professional custom quoting systems to improve the customer experience.
- Missed-call text-back automation to help recover potential lost enquiries.
- CRM functionality to manage leads, customers and follow-ups.
- Additional services including Google Ads, Meta Ads and advanced SEO for businesses ready to scale.
Why Riley Marketing stands out
The strength of Tom Riley’s Foundational Growth System is that every component supports the next.
A professional website helps establish credibility. SEO makes the business easier to discover. Customer reviews build trust. Quoting systems and automated follow-ups help convert enquiries into paying jobs.
It’s a complete approach to business growth rather than simply another website package.
Tom Riley also brings direct SEO expertise to the offering. His personal website, tomriley.co.uk, provides a further point of reference for his professional background.
Our verdict: A particularly compelling option for trades businesses wanting premium digital infrastructure at an affordable monthly price. At £149 per month, Riley Marketing offers an accessible starting point for building a stronger, more professional business.
2. Adtrak – Best for Established Construction and Home Improvement Businesses
Website: adtrak.co.uk
Best for: Established trades and construction companies requiring comprehensive digital marketing.
Adtrak is a Nottingham-based digital marketing agency offering services across website design, SEO, paid advertising, branding and digital strategy.
The agency has experience working with home improvement, construction and service-based businesses, making it a potential choice for larger contractors looking to develop their marketing presence.
Key services
- Professional website design and development.
- Search engine optimisation.
- Google Ads and paid advertising.
- Branding and creative services.
- Digital marketing strategy and ongoing campaign management.
Why choose Adtrak?
Adtrak’s main advantage is its full-service approach. Businesses can access multiple marketing disciplines through one agency rather than coordinating separate suppliers.
Our verdict: A good option for established contractors and home improvement businesses seeking broader marketing support and ongoing campaign management.
3. One Base Media – Best for Local SEO and Trades Lead Generation
Website: onebasemedia.co.uk
Best for: Trades businesses wanting better Google rankings and more local enquiries.
One Base Media specialises in websites and marketing for UK tradespeople, including roofers, plumbers, landscapers, builders and heating engineers.
Established in 2012, the agency focuses on helping trades businesses attract more profitable work through professional websites and search marketing.
Key services
- Website design for trades businesses.
- Local SEO and Google Business Profile optimisation.
- Google Ads management.
- Lead generation campaigns.
- Branding and digital marketing support.
Why choose One Base Media?
Its strong focus on the trades sector is a key advantage. Rather than marketing to every industry, One Base Media develops websites and strategies around the way homeowners search for local contractors.
Our verdict: A strong contender for trades businesses prioritising local SEO, website quality and consistent enquiries from Google.
4. Leads For Trades – Best for Paid Advertising and Lead Generation
Website: leadsfortrades.co.uk
Best for: Trades businesses looking to generate enquiries through paid advertising.
Leads For Trades focuses on helping trades businesses attract potential customers through digital marketing and lead generation.
Its approach is particularly relevant to contractors who want to increase enquiries without relying entirely on referrals or waiting for organic search rankings to improve.
Key services
- Facebook and Instagram advertising.
- Google Ads campaigns.
- Lead generation funnels.
- Landing pages designed to capture enquiries.
- Customer follow-up and lead management support.
Why choose Leads For Trades?
Paid advertising can help established trades businesses reach potential customers in specific locations, particularly when promoting higher-value services such as roofing, renovations and installations.
However, businesses should consider advertising costs alongside lead quality and conversion rates.
Our verdict: Worth considering for trades businesses with an advertising budget that want to increase enquiries through paid marketing campaigns.
5. Welch Marketing – Best for Established Trades Businesses Looking to Scale
Website: welchmarketing.co.uk
Best for: Established contractors looking for integrated advertising and sales automation.
Welch Marketing is a UK-registered marketing agency specialising in trades businesses. Its offering centres around the Welch Growth Engine, a system combining websites, SEO, paid advertising, CRM software and automated customer follow-ups.
The agency focuses on connecting marketing activity with actual jobs won, rather than simply measuring clicks and enquiries.
Key services
- Custom website design and development.
- Local SEO and Google Business Profile optimisation.
- Facebook and Instagram advertising.
- WelchCRM for tracking leads, quotations and jobs.
- Automated lead follow-ups and missed-call text-back.
- Review generation and customer management automation.
Why choose Welch Marketing?
Welch Marketing’s integrated approach is particularly appealing to contractors investing in paid advertising. Its CRM and automation systems aim to improve lead conversion and provide clearer visibility into marketing performance.
Our verdict: A good option for established trades businesses looking for a structured marketing and lead-management system, particularly those ready to invest in paid advertising.
Which Marketing Agency Is Best for Your Trades Business?
| Agency | Best for | Standout feature |
|---|---|---|
| Riley Marketing | Affordable all-in-one growth | £149/month Foundational Growth System |
| Adtrak | Established construction companies | Full-service digital marketing |
| One Base Media | Local SEO and lead generation | Trades-focused websites and SEO |
| Leads For Trades | Paid lead generation | Advertising campaigns |
| Welch Marketing | Scaling established contractors | Integrated CRM and advertising |
Final Thoughts
The best marketing agency for your trades business depends on your budget, goals and stage of growth.
For established companies investing heavily in advertising, agencies such as Adtrak and Welch Marketing offer broader marketing services and campaign management.
For businesses primarily interested in local SEO and website development, One Base Media is another strong option.
However, Riley Marketing’s Foundational Growth System offers an especially attractive proposition for tradespeople wanting to build the right foundations before committing to expensive advertising campaigns.
Its combination of Tom Riley’s SEO experience, high-end websites, automated reviews, professional quoting and CRM functionality makes it an interesting alternative to traditional agency packages.
And with pricing starting at just £149 per month, it offers an accessible route for smaller trades businesses looking to compete with larger, more established contractors.
Explore Riley Marketing’s offering at rileymarketing.co.uk.
Editor’s note: This is an editorial shortlist, not an independently audited ranking. Riley Marketing’s positioning and pricing are based on information supplied for this article. Confirm current services, pricing and website details directly with each provider before making a decision.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
