Friday, July 11, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    How to Use Chrome Developer Tools to Teach Math Logic

    How to Use Chrome Developer Tools to Teach Math Logic

    Cybersecurity

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    Tech Trends That Are Reshaping the British Economy in 2025

    Tech Trends That Are Reshaping the British Economy in 2025

    Revolutionary Haptic Technology Transforms Gaming Experience

    Revolutionary Haptic Technology Transforms Gaming Experience

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    How to Use Real-Time Gold Charts for Better Trading Decisions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    Rejoining Europe: What could it mean for the British economy?

    Rejoining Europe: What could it mean for the British economy?

    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

    How Geopolitical Tensions Affect Forex Trading

    How Geopolitical Tensions Affect Forex Trading

    Steel Prices

    Where Steel Prices Have Been Headed: A Six-Month Look at Global Trends

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

    How Local Storage Services Make Home Organisation Easy

    How Local Storage Services Make Home Organisation Easy

    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Insights and Opportunities For Exploring the London Property Market

    Insights and Opportunities For Exploring the London Property Market

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Tech

Why is it Important to Create a Unified View of Your Customers?

David Prior by David Prior
June 12, 2023
Reading Time: 3 mins read
Why is it Important to Create a Unified View of Your Customers?
474
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

As your business grows, you’ll gather more data about your customers. Website clicks, transactional history, email responses, and social media messages are valuable forms of data that you can collect to learn more about your target customers.

While it’s great to have ample data about your customers, it can also add confusion and complexity to your business. Gathering data from multiple sources decentralizes your data and makes it harder to keep your data sets organized.

Related posts

Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

July 8, 2025
374
How to Use Chrome Developer Tools to Teach Math Logic

How to Use Chrome Developer Tools to Teach Math Logic

June 30, 2025
456

Opting for a unified database or Customer Data Platform (CDP), such as the adobe cdp, that stores all information about your customers (known as a 360-degree customer view) in a central location will make life easier for you and your team. You can create a unified view of each customer to provide the best service possible.

Let’s delve into the many reasons why creating a unified view of your customers is so important as a business owner.

Higher Quality Data

Unifying your customer data makes identifying redundancies and errors in your data sets easier. You’ll find data analysis easier and feel confident that your customer information is accurate and up to date.

With error-free data, your support team can provide smooth and seamless customer service, and your IT team can work more efficiently. Data collection is also much easier when you use a single platform, as opposed to several data storage locations.

Increased Customer Satisfaction

With seamless customer service, you can keep your audience happy and content. Satisfied customers are more likely to make future purchases and recommend your business to others.

In turn, you can build a credible reputation in the industry and attract and maintain customers. You’ll notice an increase in leads and sales without spending more on marketing campaigns, leading to increased profits and return on investment (ROI). 

Better Customer Service

Storing your data in a single, central location enables you to identify patterns in customer behaviors and preferences. As a result, you can provide personalized service to your customers to enhance their experience with your brand.

If a customer calls your support team and inquires about a previous purchase or refund request, your staff can quickly pull up their profile on your unified database. They can view all previous interactions that you’ve had with this customer to provide a quick and simple resolution to the problem.

Happier Customer Service Team

A unified database makes customer service tasks simple. Your support team will find it easier to locate the necessary information to resolve customer enquiries, whether on the phone or via email.

When your support team is better able to aid your customers, they’ll work more efficiently and will find work more enjoyable. You’ll see great staff retention rates and can build a collaborative company culture. A strong company culture is crucial for building a successful business, and it all starts with unified data!

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

2023 NFL Season: Three worthy candidates for the 2023 NFL MVP

Next Post

Seeking total escapism? Let’s give your garden a tropical twist 

Related Posts

Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins
Tech

Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

July 8, 2025
374
How to Use Chrome Developer Tools to Teach Math Logic
Tech

How to Use Chrome Developer Tools to Teach Math Logic

June 30, 2025
456
Cybersecurity
Tech

How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

June 26, 2025
576
Is AI making Lewis Carroll’s Wonderland Weirder?
Tech

Is AI making Lewis Carroll’s Wonderland Weirder?

June 26, 2025
462
Gbyte Recovery
Tech

Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

June 25, 2025
502
How to Resolve “Restore Failed” Error in QuickBooks Desktop?
Tech

How to Resolve “Restore Failed” Error in QuickBooks Desktop?

June 23, 2025
574
Next Post
Seeking total escapism? Let’s give your garden a tropical twist 

Seeking total escapism? Let’s give your garden a tropical twist 

RECOMMENDED NEWS

What is a Marketing Automation Software?

What is a Marketing Automation Software?

1 year ago
417
How have classic casino games evolved online?

How have classic casino games evolved online?

5 months ago
37
The Role of Product Design in Enhancing Consumer Experience

The Role of Product Design in Enhancing Consumer Experience

2 years ago
521
Property Investment Strategy

Interest Rate Hikes and How They Impact Your Property Investment Strategy

20 hours ago
432

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

July 10, 2025
The Best Slots Released in Recent Years

The Best Slots Released in Recent Years

July 10, 2025
Iconic Footballers You Didn’t Know Are Still Playing in 2025

Iconic Footballers You Didn’t Know Are Still Playing in 2025

July 10, 2025
Property Investment Strategy

Interest Rate Hikes and How They Impact Your Property Investment Strategy

July 10, 2025
Sanctuary

From Storage to Sanctuary: Reimagine Your Garden Shed as a Beautiful Outdoor Retreat

July 10, 2025
Chiller Hire

How Chiller Hire Saves Money in 8 Simple Ways

July 10, 2025
Wellness

Effective Emotional Wellness Strategies to Support Seniors Daily

July 10, 2025
What Sets Luxury Villa Rentals Apart from Standard Hotels

What Sets Luxury Villa Rentals Apart from Standard Hotels

July 10, 2025
How Local Storage Services Make Home Organisation Easy

How Local Storage Services Make Home Organisation Easy

July 10, 2025
Which Casino Games Should You Play Online?

Which Casino Games Should You Play Online?

July 10, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

Pastor Chris Net Worth: Influence, Ministry, and Global Impact

July 10, 2025
The Best Slots Released in Recent Years

The Best Slots Released in Recent Years

July 10, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact