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When it comes to food, packaging plays a pivotal role in setting the stage and arousing excitement in consumers which is often followed by absolute delight. It would not be wrong to say that gourmet boxes act as a silent ambassador for brands that invoke anticipation in customers. Let’s look into how this packaging can be designed to tantalize the taste buds of customers and keep them coming back for more.
How Do Gourmet Boxes Make A Difference?
There is no doubt about the fact that the role of packaging has completely changed over the years from being just a vessel that stores and delivers a product to a canvas that helps brands effectively market their product to their consumers. Brands now look into better ways so they can design a package that is visually enticing and makes customers want to interact with it the moment they lay eyes on it.
So how can you design such gourmet packaging? Here are a few easy steps to help you get started.
The Five Steps to Creating Gourmet Packaging That Will Elevate Your Branding Game
When we look into the niche of the food packaging industry, the competition is intense and every brand needs something unique to stand out from the crowd of competitors. Designing custom gourmet boxes is a surefire and effective way to achieve that goal.
- Develop Your Brand’s Identity
Creating an identity for your brand is one of the fundamental steps to selling the products. Developing your story and how you communicate it to customers through your packaging is what makes any brand successful. Before designing your gourmet packages, consider the following points;
- Get a knowhow of the target market
- Set and define your brand’s goals
- Identify your ideal customer and understand their requirements
- Create products based on target audience
- Grab Customers’ Attention
To create a food packaging that goes the extra mile, brands need to treat it as more than a protective layer that holds the product in place. Make a design that is a combination of aesthetics and functionality. An eye-catchy yet elegant packaging helps influence customer’s purchase behavior.
- Tell People About Your Brand
While it is important to design a food container that immediately makes you feel that the food inside will be scrumptious, the package is not designed for aesthetic reasons alone. Carefully designed custom gourmet boxes that display relevant information about the product it contains, helps customers make well-informed choices. It is best to include a list of ingredients and nutritional values etc., on the packaging for better impact.
- Choose Packaging Material Wisely to Keep Products Safe
One of the reasons why custom gourmet boxes made from high-quality cardboard materials are the top choice for packaging in the food industry is because of their sturdiness. They keep the contents safe from the moment they are packed until they reach the customers – meaning it saves the food and drinks from spilling or getting contaminated.
The choice of packaging material plays a pivotal role in ensuring the safety of contents. There are several points to be considered while designing these boxes if you wish to make a package that suits your product well. For instance,
- Thickness of the cardboard material
A package made from cardboard with a higher gsm would be sturdier than the box made with low gsm cardboard
- Size of the box
For example, a package designed to hold cakes has to be of at least 8 x 8 x 5″ or more for (standard sized) 1lb to 2lb cakes.
- Cost and shelf life of the product
While designing the packaging, the nature and shelf-life of the product as well as its cost must be taken into account. Let’s say you want to design a packaging box for top-quality chocolates. Rigid windowed cardboard boxes, magnetic closure boxes, two piece boxes, or even sliding tray boxes with ribbon pull outs made from superior quality cardboard would be the best option in this case.
- How to Choose the Perfect Size?
If you are not accustomed to gourmet packaging, here are a few things that can help you get an idea of what sort of boxes they are and which one will suit your product needs. Typically having a gloss finish thick paperboard, gourmet packages are best used to give edible presents to friends and family.
These packages can be designed in several different types and sizes. Some of the most common sizes and designs include,
- Two Piece Boxes
Featuring a tray base and lid these boxes are usually made in 8 x 8 x 5″ for custom designed cakes or similar products, but can be modified to fit any size.
- Window Cake & Bakery Boxes
These packages have a small window (either hollow or with a plastic covering) that gives a glimpse of what product is placed inside. Though it can be customized to any size, it traditionally comes in following sizes:
- 3-1/2 x 3-1/2 x 2″
- 7-1/2 x 7-1/2 x 2″
- 5-1/2 x 5-1/2 x 2″
- 10 x 10 x 6″
- Front Load Cake Boxes
With a size starting from 10 x 10 x 6″ these boxes open at the front and sometimes feature a window at the top. They are usually used for pastries, cupcakes, cakes, candies, and similar products.
- Premium or Natural Pie Boxes
These packages are quite similar to the cake boxes as they come in 10 x 10 x 5″ size and are usually used for selling pies, cupcakes, and cakes.
Why Choose Custom Boxes Only UK?
If you don’t have a design or still feel confused, the best thing to do is get professional help and choose a packaging partner like Custom Boxes Only UK – your one-stop-shop to custom boxes wholesale. Get in touch with them today if you want to get food packaging for your brand that goes the extra mile!
