The live shopping market has officially reached $32bn, with the top contributing sectors to this explosive growth including collectibles, cosmetics, and fashion.
Global Brands are Now Adopting Live Experiences
The House of Amouage is the latest brand to adopt live experiences. The 140 live streams that they held in China resulted in them selling 3,000 units, with the company now finding ways to partner with UK and US live platforms to expand their reach even more. Surveys have also found that 45% of people in the US have looked at, or bought from, a live shopping event in the last year.
The demand for live experiences is nothing new, either. Major entertainment companies are also starting to embrace it more, with Netflix going into live-streaming, and Amazon securing the rights to major sports matches from around the world.
Even in iGaming, live-streaming is taking off. In 2025, you’d be hard-pressed to find a casino online that doesn’t offer some form of live poker, roulette, baccarat, or blackjack. Games like this connect you with a live dealer in real-time, replicating the experience of a traditional casino, but in a studio setting.
Live shopping works in a very similar way to this. Popular shopping channel QVC experienced a huge amount of success from live events as well, although now more modern formats are being adopted.
With shopping channels like QVC, you had to call the channel to buy the product, but now, live shopping software is soaring, and businesses are being more creative with their offerings, which is proving to be a key trend for 2025.
Value in Live Shopping in 2025
In 2025, live shopping is all about value. Though at one point you could sell a product on a TV show and have a great deal of success, people are now demanding more from businesses. Brands that sell beauty products, for example, would experience far better results by selling products in a livestream, with tutorials on how to use them. Florists who have flash deals on bouquets would sell more by telling people how to cut and prepare their flowers upon arrival, rather than just pushing hard sales.
Adopting digital avenues is also so important. People don’t want to ring up a number and read out their address. Instead, they want to go onto their phone, have it autofill almost every detail, and click buy. As a way to embrace this, businesses would benefit by not only investing in live-streaming software, but also dedicated sales channels that sell just the products shown in the video. This would simplify the process, allow for quick and seamless checkouts, and the best of it is, the user wouldn’t even have to come off the stream to complete the purchase.
Seamless experiences like this are also in more demand, and businesses that can embrace this, as well as try to invest in live shopping and streams, will not only find their business boom, but also the level of customer trust, exposure, and profitability.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
