Are you an experienced hairdresser who craves the freedom and flexibility of being your own boss? If so, it may be time to consider transitioning into freelance hairdressing.
Not only can going solo give you the autonomy to choose your own hours and work with clients on your own terms, but it can allow you to showcase your skills and creativity in a more personalised setting.
However, there are certain things you should do to make the transition as smooth as possible. Here’s our three top tips on how to get started as a freelance hairdresser.
1. Cover the basics
If you haven’t done so already, you must first register yourself as self-employed with HMRC — a legal requirement for anyone working as a freelancer in the UK.
You’ll then need to make sure you have the correct qualifications and training. As you might know, the minimum requirement for working as a hairdresser in the UK is the completion of an NVQ at Level 2 or 3 in Hairdressing (or its equivalent). However, as a freelance stylist, you should make time for continued development, be it additional training or networking opportunities.
Finally, obtain a comprehensive insurance policy, because working as a freelance or mobile hairdresser subjects you to a unique set of risks. As the experts over at Salon Gold explain: “A routine bleaching treatment might badly damage your client’s hair, causing hair breakage or a blistered scalp. And if you’re faced with a compensation claim, having the right insurance in place is vital to protect the future of your business.”
2. Find your niche
Finding your niche is essential to stand out in a highly competitive industry and attract your ideal clients. As Associated Hair Professionals advises, you’ll firstly want to “identify your passions and talents. What do you enjoy doing most? What are you good at? What sets you apart from your current competition? Are you currently offering services no one else is offering?”
Perhaps you want to be the first in your area to offer a unique treatment, like hair botox. Or, maybe your focus will be creating beautiful looks for brides, or you have extensive experience with children’s hairdressing. Whatever you specialise in, your talents and passions should be at the heart of your business strategy.
If you’re unsure, experiment with different services and approaches until you find what resonates with you — and your clients — and keep an open mind.
3. Stay connected
It’s tempting to start over with a new clientele and social circle after making the leap to freelance work. However, staying in touch with existing clients can be invaluable for the success of your venture.
First and foremost, by keeping in contact, you’ll be in a prime position to ask for a glowing review from your past clients. As soon as you have set up shop, you can ask them to review you on your Facebook page and Google listing, and get their permission to use their photos in your professional portfolio.
But what’s even better than testimonials? Referrals. Existing customers are a great resource for generating new leads through word of mouth, growing your customer base, and introducing your brand to a wider audience.
