Saturday, September 13, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Man typing on a laptop computer, focused on his work in a well-lit environment.

    The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

    Windows 11 Safely

    How to Download and Install KMSpico on Windows 11 Safely (Step-by-Step Guide with Alternatives)

    tech

    The Rise of Minimalist Tech: Why Consumers Are Choosing Compact Gadgets

    Revolutionizing

    How Technology Is Revolutionizing the Way We Travel

    Online Casino Game

    The iGaming software provider matters: Is it the best way for online casinos to achieve long-term success?

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    The Role of Blockchain in Sports Beyond Cryptocurrency

    The Role of Blockchain in Sports Beyond Cryptocurrency

    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

    Investment Graph in different device screens

    Quantiumax Reviews: What Makes This Broker the Best Choice Available

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Marketing

The right mindset for the digital marketers of 2022

David Prior by David Prior
November 23, 2022
Reading Time: 4 mins read
The right mindset for the digital marketers of 2022
585
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Nowadays, in order to succeed in an ever-changing global scenario, brands must learn to familiarize themselves with the languages of innovation, with a way of thinking that did not even exist a few years ago, and that has already profoundly shaped a new generation of experts and communication professionals in every corner of the world. 

By now, even the most recalcitrant brands have understood this, including all those who demonstrate a kind of allergy to digitization and all innovations related to the computerization of business and communication processes. Therefore, in order to survive, every company must learn to concretely measure itself with the new communication challenges imposed by modernity, also adapting to the new languages and specific grammar of each individual channel, on which a good part of the company’s success may depend. 

Related posts

Marketing Strategy

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25

One of the most difficult tasks, from this point of view, is related to the creation of content capable of adapting to the peculiar structures of the new media, social networks, strengthening the company’s reputation and also giving a decisive boost to the overall sales recorded by the brand. 

Content creation 

Content creators are usually placed in the marketing and communications department of companies, with specific tasks related to the preparation of editorial plans and the actual publication of content within the various online channels available to the company. 

These figures, in some cases, also participate in actual training courses funded by the company itself, in the hope that high-level preparation will help strengthen the individual skills of the professional and improve the overall performance of the different departments. 

Thus, many companies pay high attention to the purely practical aspects of the profession, seeking to hire (and train) professionals who can make the best use of social media, graphic and video editing programs, and who obviously also know perfectly the publishing tools of each platform and the most appropriate content to publish within each individual channel. 

There are very few, on the other hand, brands that also pay such attention to everything that lies beyond the professional practice proper, that is, to the intangible and strategic aspects that more than any other, nowadays, contribute to effectively defining a brand’s communication capabilities compared to most competitors. 

A strategic approach 

What is missing, in most cases, is a specific education to broaden one’s perception of reality, going beyond the mental superstructures and limitations imposed by social and work conventions. When creating a post on social media, one should always keep in mind that that content is not a stand-alone creation, endowed with a life of its own, but on the contrary, represents a small part of a larger narrative project, with specific goals set by corporate management according to its specific needs. 

By getting used to this kind of strategic mindset, and transcending the functional practicality of the profession, any company will be able to train its employees more effectively, also making it much easier to implement brand storytelling strategies with which to enliven communication. 

Each piece of content posted online, on websites and social media, is therefore a small part of a much larger narrative, of an overall experience that you want to continuously offer your consumers, composed of moments connected to each other by an extremely thin thread. 

In fact, posts and content must be closely linked, as if they had been birthed by a single mother with precise and clearly recognizable characteristics. A post, or textual content published on the site, should therefore link back to other content published on other company channels, or in other sections of the site, thus giving the impression of a unified and interconnected experience. 

A concrete example of this strategy, based on interconnectedness and quality of user experience, can certainly be found in the online portals dedicated to gambling, where any user can find the most fun and electrifying new casino sites that can be found on the net. 

In addition to grouping these sites into useful online catalogs, these portals also offer other kinds of content, always related to the world of online entertainment and gambling. One of these is undoubtedly the reviews of individual casinos, which are a real guide for those who wish to indulge in the magical pleasure of these incredible amusements. 

Thus, to achieve success, each company will have to take a long mental leap, overcoming in one leap the attachments to conventions and unnecessary limitations learned previously.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Banks Begin to Crack Down on Cryptocurrency Exchanges

Next Post

Gambling Act is back in review for publication in the next few weeks

Related Posts

Marketing Strategy
Marketing

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing
Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25
Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
461
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
596
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
398
The New Rules of Marketing for Blockchain Brands in 2025
Marketing

The New Rules of Marketing for Blockchain Brands in 2025

April 24, 2025
586
Next Post
Gambling Act is back in review for publication in the next few weeks

Gambling Act is back in review for publication in the next few weeks

RECOMMENDED NEWS

Society’s Overdependence On Technology

Society’s Overdependence On Technology

3 years ago
564
Swiss Vans

Swiss Vans: Are They Worth the Hype? A Complete Breakdown

10 months ago
517
Sony To Release PlayStation 5 Pro in April 2023

Sony To Release PlayStation 5 Pro in April 2023

2 years ago
505
Outcome of Skill Versus Luck Casino Games

Outcome of Skill Versus Luck Casino Games

2 months ago
370

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

AI banking Beauty BMW Spoilers business Christmas construction cyber security data Die Cut Sticker digital Digital Marketing Services Disability Claim ecommerce finance fitness Forex health Hydrogen Water inflation Instagram Story insurance kitchen KYND lifestyle manchester music News overseas Patch Management Personal Injury Pharmaceutical Industry Prom property Real Estate recruitment Skincare Solicitor sports technology tourism travel UK vehicles yorkshire

Latest news

Healthy Home

Why Standard Cleaning Creates the Foundation for a Healthy Home

September 12, 2025
Hygiene

Balancing Hygiene and Sustainability in Modern Cleaning Practices

September 12, 2025
Pest Control

The Hidden Cost of Ignoring Early Pest Control

September 12, 2025
Window Installation

From Upgrade to Investment: Why Impact Window Installation Delivers Long-Term Value

September 12, 2025
Lift Chair

Stair Lift Chair Features That Make Life Easier: What Sets Modern Lifts Apart

September 12, 2025
Crypto Tools

How to Use Automated Crypto Tools with Breakout, Mean Reversion, and Scalping Trading Strategies

September 12, 2025
Hoodie

A Simple Guide to Popular Hoodie Styles for Everyone

September 12, 2025
Built-in wine coolers: A guide to getting the most out of yours

Built-in wine coolers: A guide to getting the most out of yours

September 12, 2025
The Role of Blockchain in Sports Beyond Cryptocurrency

The Role of Blockchain in Sports Beyond Cryptocurrency

September 12, 2025
Family strolls in a vibrant field, flying a kite high in the air, with smiles on their faces and a bright sky above.

Balancing Tradition and Modernity in British Family Life: A Journey Through Time

September 11, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Healthy Home

Why Standard Cleaning Creates the Foundation for a Healthy Home

September 12, 2025
Hygiene

Balancing Hygiene and Sustainability in Modern Cleaning Practices

September 12, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact