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How marketing teams use Lark to streamline campaign planning and reporting

Kane William by Kane William
August 19, 2025
Reading Time: 5 mins read
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Global teams are the new norm. Whether it’s a start-up hiring remote developers, or an enterprise managing offices that span continents, the opportunity for collaboration rarely happens within one language, one office, or one timezone. But with that opportunity comes friction.

We’ve all seen it: a message lost because of cultural context, a task delayed because the instructions lacked clarity, or a meeting where half the virtual participants struggled to keep up due to language barriers. The result is an organizational “lost in translation” effect – not just linguistic.

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This is when Lark can really make a difference. As one of the best project management tools, it doesn’t just connect teams, it makes sure nothing gets lost between them. Let’s explore how the specific features resonate through distractions together, so that global teams can effectively communicate, collaborate, and take action without misunderstandings.

Lark Base: One source of truth for global projects

The first place miscommunication creeps in is around project details. When different teams maintain separate spreadsheets or task trackers, things inevitably fall through the cracks. Lark Base solves this by offering a central hub for tasks and data that everyone can see and update in real time.

  • A project manager in Singapore can update task deadlines, and a designer in New York sees it instantly.
  • Teams can switch between views — Kanban boards for workflows, tables for data-heavy projects, or calendars for deadlines — without losing consistency.
  • Updates can be automated, ensuring status changes trigger the next step, no matter the timezone.

By providing that visibility, Lark Base helps in project management for distributed teams. Instead of sending files back and forth and risking duplication, everyone works from the same source of truth.

Lark Approval: Decisions without the delay

Another “lost in translation” problem happens in approvals. Imagine a global team waiting for a manager’s sign-off, but the request is stuck in an email thread buried under hundreds of other messages. Projects stall, deadlines slip, and blame often shifts unfairly.

Lark Approval replaces that with a simple, structured process. Employees submit requests in seconds, managers receive instant notifications, and decisions are logged clearly. More importantly, it supports automated workflow, so repetitive approval types — like expense claims or leave requests — move faster without manual chasing.

That means no confusion about “who’s supposed to approve this” or “when it was approved.” Every decision is documented and accessible to the whole team, reducing delays and miscommunication.

Lark Messenger: Clear communication across borders

Chats and instant messages are often where misunderstandings multiply. Global teams deal with differences in tone, shorthand, or even missed time zone overlaps. Lark Messenger helps reduce those gaps with features designed for clarity:

  • Messages can be pinned so important instructions don’t disappear in the thread.
  • Smart search makes it easy to retrieve past conversations for context.
  • A single chat can evolve into a task or calendar invite without leaving the app.

Instead of toggling between apps and risking context loss, teams can turn communication into action directly. That reduces the chances of “I didn’t realize this was urgent” or “I thought someone else was handling it.”

Lark Docs and Wiki: Context that stays intact

When documents live in inboxes or personal drives, they become disconnected from the larger project. For global teams, that’s a recipe for misalignment. Lark prevents this with two complementary tools:

  • Docs: Where drafts, notes, and collaboration happen in real time.
  • Wiki: Where finalized documents, playbooks, and policies live for long-term reference.

Everything links together, meaning a team in Tokyo can see the same context as colleagues in Berlin. You’re not re-explaining the same decisions over and over; the knowledge is there, accessible, and consistent.

This is especially important for cross-cultural teams, where clarity matters more than ever. By documenting and storing context, Lark ensures instructions aren’t just translated linguistically, but organizationally.

Lark Meetings + Calendar: Cutting down on timezone confusion

Scheduling across time zones is generally the most apparent “lost in translation” challenge. Teams often lose hours of time going back and forth until half the group realizes they can’t make the time. Lark Calendar collision is a smooth sailing experience, with real-time views for everyone’s availability and direct invites through Messenger.

Once the meeting happens, Lark Meetings offers another level of clarity. Sessions can be recorded, transcribed, and shared so that even if someone couldn’t attend, they can still be in the loop. For international teams, this is a major advantage – no one has to wake up at 3 a.m. just to hear an update.

Everything is stored in one location, so even the nuances of the conversations are retained. Teams don’t have to worry about repeating conversations or losing alignment simply because someone is in another time zone.

Conclusion

Distance isn’t the biggest challenge for global teams — it’s clarity. They’ve got tasks duplicated across numerous spreadsheets, approvals stuck in email inboxes, and details scattered across endless meeting threads. That can create the illusion of a lack of productivity, when the problem is clearly a broken system.

Lark changes that by breaking down barriers in the flow of work — from project management tools like Base, automated workflow with Approval, and knowledge retention with Docs and Wiki. It simplifies the confusion that holds global teams back.

While Lark is communication software, it is also business process management software that makes sure no detail, decision, or deadline is lost in translation. For teams working across nations, clarity is not just helpful, it is essential.

Kane William

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