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Ready to take your business to the next level, but not sure exactly how yet?
If you don’t have the budget of a big global player, you’ll have to prioritise your next moves and maximise returns from minimal investment.
No easy task. But these 7 ways ambitious businesses can grow will get you started.
- Go remote
Going fully remote might open lots of new doors for your firm. Talented employees want jobs that offer flexible and/or remote working options and supportive environments for emotional wellbeing – according to the latest LinkedIn Global Talent Trends Report. Going remote can also save overheads and open up a global talent pool.
- Get social
If you’re not making the most of social media, now’s the time to do so. And although LinkedIn is the traditional business social networking site, other platforms might be even better for particular types of businesses. For instance, if you sell home furnishings or create tattoos, a visual-driven app like Instagram might garner even better results.
- Crush culture
The flipside of skilled employees being able to work from anywhere is that they have a much larger choice of employers. And while there might not be much separating you and the competition in terms of remuneration package, culture is one area where you can differentiate. If you need inspiration, check out firms in and outwith your industry on Great Place To Work to see whether you can apply some of their cultural innovations in your organization.
- Share an office space
If you’re not a fan of remote working but are yearning for a fresh new work environment, how about hiring a shared office space? Shared offices are comfy, usually close to urban amenities and you might meet potential new collaborators informally or by design. For instance, UK firms who want an office environment where they can tap into leading tech expertise will appreciate locations like the 3M Buckley Innovation Centre.
- Improve your website
Enhancing website SEO and UX benefits any business, but especially one with its sights set on growth.
However, don’t forget the power of professional copy – without persuasive, conversion-focused copy on your website, the traffic generated by SEO won’t translate into sales. Hire a pro copywriter and once prospects land onsite, they’ll stick around and buy.
- Streamline recruitment
Is your recruitment process too clunky and manual? If you’re an SME and hiring for a role involves an ad campaign and three rounds of panel interviews, it probably is. However, nowadays there are lots of automated, data-driven recruitment tools that do the hard work for you, while ensuring you end up with candidates who fit smoothly into your business and are more likely to thrive. It’s just a much more hassle-free way of doing things.
- Outsource IT support
Whether you favour traditional, remote or hybrid working, poor IT infrastructure and support can be your Achilles heel. Hiring your own IT team might be an extravagance, but specialists like VLAN can provide hardware, software and security support that’s tailored to your needs and active 24/7/365.
Enjoyed our magnificent 7 growth ideas? Let us know in the comments!
