Wednesday, October 22, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

    How Smart Viewers Are Changing the Way They Watch TV

    How Smart Viewers Are Changing the Way They Watch TV

    Two people work at computers with code visible on the screen, set in an office with a focused atmosphere. One wears a striped shirt; the other has glasses.

    Unlocking Success: Why IT Support Matters for Business

    Advanced pump technology enhances sustainability in shipping

    Advanced pump technology enhances sustainability in shipping

    Bridging Data, Marketing and Research: An Interview with Raabia Riaz

    Bridging Data, Marketing and Research: An Interview with Raabia Riaz

    Mobile App Testing

    Exploring the Importance of Mobile App Testing

    AI

    The Four Steps That Make AI Systems Trustworthy (According to Federal Standards)

    How to Choose the Right Analytics Tools to Improve Your Payment Workflow

    How to Choose the Right Analytics Tools to Improve Your Payment Workflow

    Navigating the Magic of UI Animations: Unveiling the User Experience

    Navigating the Magic of UI Animations: Unveiling the User Experience

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    The Benefits of Accepting Crypto Payments in E-Commerce

    The Benefits of Accepting Crypto Payments in E-Commerce

    Dogecoin Adoption Never Stopped Soaring

    Dogecoin Adoption Never Stopped Soaring

    Hand holding a key over a table with Euro banknotes scattered and a calculator nearby, suggesting themes of finance, investment, or real estate.

    How Brokers Can Help You Compare Loans in Denmark and Save on Interest

    MPs Continue Push For Gambling Tax Increase

    MPs Continue Push For Gambling Tax Increase

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Smartphone displaying stock graphs is on a desk with a keyboard and mouse in front of a computer monitor. The setting feels modern and tech-focused.

    FTX Unwind Continues: $1.6B Payout Signals Progress Amid Market Uncertainty

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    How workplace pensions have changed in the UK

    How workplace pensions have changed in the UK

    Computer monitor, calculator, keyboard, mouse, smartphone, and wireless earbuds on a pink surface, creating a modern and tech-focused scene.

    Surprising Tools That Can Help You Manage Your Money

  • Environment
    Aerial view of London shows Thames River, bridge, and cityscape with modern and historic buildings

    Why Air Pollution Control Systems are Important

    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

  • Property
    Septic Tank Emptying: How Often Is It Really Needed?

    Septic Tank Emptying: How Often Is It Really Needed?

    urban design

    Good Urban Design is not a Luxury; it is a Necessity

    Hand holds a keychain with a house-shaped pendant and keys, symbolizing home ownership. The background shows a blurred, warmly lit interior.

    The Importance of Getting the Best Deals for Your Home

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    Orange and white Mediterranean buildings with blue railings under a clear sky in Limassol, Cyprus. The bright colors and sunny day evoke a cheerful, tranquil vibe.

    Modern vs Traditional: The Range of Houses for Sale in Limassol

    Real Estate in Dubai

    Real Estate in Dubai: Strategic Investment Insights for 2025

    Safe asbestos management for homeowners

    Safe asbestos management for homeowners

    Angular, metal sheet wall with diamond patterns behind a dark railing, conveying an industrial feel. The texture is reflective and geometric.

    7 Design Concepts That Use Decorative Metal Sheets

    Worker repairs a red-tiled roof, balancing on scaffolding. They wear protective gear under a clear blue sky, conveying focus and diligence.

    The Complete Guide to Roof Repairs: What Every UK Property Owner Needs to Know in 2025

  • eCommerce
    The Live Shopping Market has Surged to $32bn

    The Live Shopping Market has Surged to $32bn

    Winning PPC Strategies for E-Commerce Brands

    Winning PPC Strategies for E-Commerce Brands

    SEO Agencies

    How To Audit Your Ecommerce Site Structure SEO? A complete Step-by-step Guide for Beginners

    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

No Result
View All Result
Today News
Home Business

Why SEO Needs a Seat at the Branding Table

Kane William by Kane William
August 11, 2025
Reading Time: 7 mins read
SEO Agencies
472
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

By Moses Alausa, CEO and SEO Director at Egnetix Digital

When brands are born, it usually starts with big, exciting creative conversations. The business or brand name, the colours you’d want to be associated with, the logo that’s designed to stand out, the tone of voice, all the things that really will make the business feel alive. These are occasions, the sessions filled with exciting creative brainstorming moments, mood boards, ideas scribbled on whiteboards, debates about whether the brand should feel bold, elegant or playful.

Related posts

The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands

The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands

October 22, 2025
262
The Ultimate Guide to Modern Packaging Design Trends in 2025

The Ultimate Guide to Modern Packaging Design Trends in 2025

October 22, 2025
435

But there’s someone who is often missing from that room. The SEO specialist.

Too many branding projects treat SEO as something to be dealt with later, once the visuals and messaging are locked in. By then, the big creative decisions have already been made and the brand has been set on a path that might look beautiful but is harder to find in search. And in a world where visibility is as important as visual appeal, that’s a risk worth avoiding.

Why should search be part of brand development from day one?

Branding and SEO might seem like different worlds. One is all about creative expression, the other about search engine algorithms and optimisation of websites to align with the algorithms. But in reality, both share the same goal, which is to connect with the right people, your target audience in the right way at the right time. The difference is that SEO makes sure that connection can actually happen by ensuring people can find you in the first place.

When SEO is involved early, the brand can be shaped with both visual beauty and discoverability in mind from the off. That might mean choosing a brand name (a business name) that won’t get lost in a sea of unrelated search results or developing messaging that uses the same language your audience is actually typing into Google. It might mean structuring a new website so search engines understand it from the start, instead of having to rebuild it later.

This is not about stifling creativity and having SEO lead the way. It’s about making sure the creative decisions help the brand compete in search, not fight against it so it can maximise its potential.

Common problems when SEO is left out

Without SEO in the early brand stages, businesses often run into issues later:

  • A brand name that’s impossible to rank for because it’s too generic or already dominated by another industry.
  • A website structure that hides the most important pages so neither users nor search engines can find them easily enough.
  • Content that misses the mark and isn’t quite relevant enough or misses best practice because it’s written in a way that sounds great but doesn’t match the language customers actually use.
  • Expensive rework months after launch to fix technical or content issues that could have been avoided.

By bringing SEO in early, and we mean very early, you avoid common and avoidable pitfalls creating a brand that works both for people and for search engines from the start.

How branding and SEO can work together?

Think of branding and SEO as two sides of the same coin. Branding is designed to capture your target audience’s attention and creates an emotional connection. SEO ensures that attention actually happens at the point of where the user is in-market, by putting the brand in front of people when they’re actively looking but don’t know the brand they’re looking for. They just know at this point they’re after a service or product.

Here’s how they can complement each other during development:

  • Naming decisions: SEO can test potential brand or product names for search demand, competition levels and clarity.
  • Messaging and tone of voice: Keyword research can reveal the words and phrases your audience already uses, so you can weave them naturally into your brand voice.
  • Website architecture: Early SEO input can help shape site navigation and content structure so it’s both user-friendly and search-friendly.
  • Content planning: Branding sets the story, SEO maps out how that story will be told online in ways that drive traffic.

When these conversations happen in parallel, the end result is a brand that is as competitive in Google as it is compelling in a pitch deck.

Strategy before aesthetics

It’s easy to get drawn straight into the creative work, finalising logos, colours, taglines. Those things matter, but if they’re not built on a clear understanding of your audience and how they search, they risk missing the mark.

An SEO specialist’s role in early brand strategy is to bring insight into the market and audience behaviour. What terms do people use when searching for your type of business? How competitive are those terms? Are there gaps in the market your brand could own? This isn’t just “SEO research”, it’s market intelligence that can influence positioning, messaging and even product naming.

When you see the first round of creative ideas, they shouldn’t just look good. They should reflect what we know about your customers and how they search for solutions. That’s how you build something that resonates and gets found.

The risk of retrofitting SEO later

Some teams think they can bring in SEO after the brand is launched and “optimise it then”. In practice, this often leads to compromises. Copy has to be rewritten. Navigation has to be changed. Campaign slogans have to be rethought because they don’t connect with any relevant search terms.

It’s a bit like building a beautiful shop in a hidden alleyway and then trying to put up signs afterwards. You might get some visitors, but you’ve made it harder than it needed to be.

By integrating SEO from the start, you build the shop on the high street from day one.

Setting shared goals between branding and SEO teams

When branding and SEO work together, it helps to define shared objectives. This avoids the risk of each team pulling in different directions. Examples could include:

  • Achieving a balance between brand personality and keyword visibility.
  • Designing a website structure that supports both the user journey and SEO growth.
  • Creating content guidelines that are consistent with brand tone and search optimisation needs.

With shared goals, it’s easier to make decisions that support both creative ambition and search performance.

Long-term benefits of giving SEO a seat at the table

When SEO is part of brand building from the start, you don’t just get a nice-looking brand, you get one that is visible, scalable and built to grow. Over time, this leads to:

  • More qualified organic traffic without relying solely on paid ads.
  • A brand voice and identity that naturally align with how your audience searches.
  • Stronger domain authority because the site structure and content strategy were right from launch.

It also means less time spent fixing issues later, and more time building on a strong foundation.

The takeaway

Branding and SEO are often treated as separate projects, but the most successful businesses see them as deeply connected. Interestingly they very much are connected from the visuals, to the messaging, the positioning, they set the stage. SEO makes sure your target audience has an opportunity to actually consider your business, consider the brand.

So next time you’re developing a brand whether from scratch or updating an existing brand, don’t save SEO for the post-launch checklist. Invite it into the room from the very first conversation. When design, messaging and search work together, you create a brand that’s not only beautiful but also discoverable so your audiences can find you, so you can be competitive in your market, having built a brand and business that is truly built to last.

Kane William

Previous Post

TradingFinder: Your Gateway to Free, Professional Trading Indicators on MQL5 and TradingView

Next Post

Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

Related Posts

The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands
Business

The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands

October 22, 2025
262
The Ultimate Guide to Modern Packaging Design Trends in 2025
Business

The Ultimate Guide to Modern Packaging Design Trends in 2025

October 22, 2025
435
Berkshire Hathaway Ends Its 15-Year Ride with BYD
Business

Berkshire Hathaway Ends Its 15-Year Ride with BYD

October 22, 2025
410
lead
Business

How to Build Better Lead Magnets Using PDFs

October 22, 2025
477
Banana Pro
Business

The Fastest Solana Bot: How Banana Pro Became the Platform Every Trader Is Watching

October 21, 2025
539
Yacht Insurance
Business

Luxury Yacht Insurance Costs: What Owners Should Budget Annually

October 21, 2025
440
Next Post
Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

Ray-Ban Meta Partnership Drives EssilorLuxottica's Q2 Success

RECOMMENDED NEWS

The Most Common Types Of Employee Disputes

The Most Common Types Of Employee Disputes

3 years ago
355
Seamless Learning

Question.AI: Your Ultimate Academic Companion for Seamless Learning

4 months ago
20
Toast and glasses of sparkling cocktails

From Dragons’ Den to Success: Gasm Drinks’ Canned Cocktails Ignite Growth in the FMCG Market

12 months ago
490
Is Hiring an Airport Greeter Worth the Extra Expense?

Is Hiring an Airport Greeter Worth the Extra Expense?

7 months ago
465

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Travel Agencies

How Travel Agencies in the UK Can Help You Plan Your Trip

October 22, 2025
Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

October 22, 2025
The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands

The Ultimate Instagram Followers Growth Checklist for Creators & Small Brands

October 22, 2025
The Ultimate Guide to Modern Packaging Design Trends in 2025

The Ultimate Guide to Modern Packaging Design Trends in 2025

October 22, 2025
Person playing a video game on a laptop with a colorful backlit keyboard. The screen shows a vibrant outdoor scene. Wires are plugged in, and they wear colorful headphones.

The Environmental Cost of Online Gaming and How the Industry Can Do Better

October 22, 2025
Row of brightly lit slot machines in a casino emits neon lights in red, blue, and orange tones, creating an exciting and lively atmosphere.

Popular Games and Betting Options on Taiwanese Online Gambling Sites

October 22, 2025
Berkshire Hathaway Ends Its 15-Year Ride with BYD

Berkshire Hathaway Ends Its 15-Year Ride with BYD

October 22, 2025
"No Smoking" sign is mounted on a textured white wall. The black sign features a red circle with a diagonal line over a cigarette graphic, conveying prohibition.

Smoke-Free Into the Future: Methods, Differences, and the Rise of Vaping

October 22, 2025
lead

How to Build Better Lead Magnets Using PDFs

October 22, 2025
Top Benefits of Fleet Vehicle Tracking for Businesses in 2025

Top Benefits of Fleet Vehicle Tracking for Businesses in 2025

October 22, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Travel Agencies

How Travel Agencies in the UK Can Help You Plan Your Trip

October 22, 2025
Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

October 22, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact