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Psychological Tricks That Casinos Use — and How to Avoid Them

David Prior by David Prior
June 30, 2025
Reading Time: 4 mins read
Psychological Tricks That Casinos Use — and How to Avoid Them
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Ever walked into a casino planning to play for an hour, only to realise it’s been four? That’s not by accident. Casinos are designed to keep you inside, spending money, and many of the techniques they use come straight from psychology. If you’re thinking about trying your luck online instead, checking Vegas Bonus Codes might be a smarter move. But before you do, here’s what you should know.

Below are five clever psychological tricks casinos use — and how you can avoid falling for them.

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1. They Take Away All Clocks and Windows

This is the oldest trick in the book. Casinos don’t have clocks or windows because they don’t want you to notice the time. Without natural light or a watch, it’s easy to lose track of the hours, especially if you’re focused on a slot machine or a blackjack hand. To avoid it, set an alarm on your phone before you start playing. When it rings, take a break and step outside.

2. Chips Feel Less Like Real Money

Handing over £100 in cash feels painful. But putting down £100 in chips? Not so much. Studies show that people are more willing to spend when they’re using tokens or digital credit instead of physical money. It creates a mental gap between you and what you’re losing.

Quick comparison of spending behaviour:

Payment TypeAverage Willingness to SpendEmotional Impact
Physical CashLowHigh
Casino ChipsHighLow
Contactless CardVery HighVery Low

What to do instead: Decide on your budget before you arrive and stick to physical cash if possible. Once it’s gone, you’re done.

3. Online Casinos Use These Tricks Too

These tactics aren’t limited to physical buildings. Many online casinos use similar tricks — flashing animations, spinning wheels, free spins that sound more exciting than they are. It’s easy to get pulled in, especially with big bonus offers and colourful layouts.

If you’re exploring options outside the UK, this link — https://casinobonusesfinder.co.uk/casino-tag/non-uk-casinos — lists non-UK casinos. But always read the terms carefully, especially around withdrawal rules.

Tony Sloterman, a renowned expert in online gambling promotions, has highlighted how some bonus offers appear generous but are nearly impossible to cash out. It’s always worth checking the fine print.

4. Free Drinks Aren’t Free

Ever noticed how staff are quick to offer you drinks while you’re playing? Alcohol lowers your ability to make smart decisions. A relaxed, slightly tipsy gambler is more likely to bet more, take risks, and ignore losses.

And it’s not just about alcohol — even offering free soft drinks and snacks keeps you comfortable and less likely to leave.

How to deal with it: Stick to water or limit yourself to one drink per hour. Keeping a clear head saves money.

5. “Near Misses” Make You Think You’re Close to Winning

This is one of the most powerful tricks in a casino’s toolbox. Slot machines are programmed to show results that look almost like a win, for example, two jackpot symbols and one just above or below the line.

Research shows that near misses light up the brain in the same way as actual wins. That keeps you hooked, thinking: “Just one more try…”

To avoid the trap, remind yourself that machines are random. A near miss is still a full loss. Don’t let it trick you into chasing losses.

Casinos are built to make money — yours. But understanding their tricks gives you the power to play smarter. Use alarms, set a budget, and remain calm. Stay sharp — and good luck.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

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