Friday, January 23, 2026
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

    Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

    Crypto Trading

    A Simple Guide to Stoic Crypto Trading Bots: Making Crypto Trading Easy

    work laptop

    How Digital Inductions Reduce Risk Across Multi Site Projects

    cyber security

    Cybersecurity Tips for January Sales and Online Shopping

    The Next Step for AI: How It Could Change Entertainment as We Know It

    The Next Step for AI: How It Could Change Entertainment as We Know It

    work desk

    Digital Downtime Is Becoming a Strategic Part of the UK Workday

    Pursuing Digital Happiness: Making Tech Serve You Joy

    Pursuing Digital Happiness: Making Tech Serve You Joy

    phone

    What’s Driving the Growing Popularity of Contract-Free Mobile Plans

    AI Chip

    AI Euphoria Pushes Oracle Toward $1T

  • Consumer
    Belts

    Tactical Belts Explained: The Essential Gear for Outdoor, Work, and EDC

    When Every Snack Makes a Difference: Discover the Vending Machines That Give Back

    When Every Snack Makes a Difference: Discover the Vending Machines That Give Back

    How Often Should You Clean and Oil a Gas Chainsaw for Best Results?

    How Often Should You Clean and Oil a Gas Chainsaw for Best Results?

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

  • Finance
    Trading

    How Professional Traders Adapt to Changing Markets: Insights from Niobrix

    investments

    A Step-by-Step Guide to Life-First Investing

    warren buffet

    Buffett Steps Aside After 60 Years at Berkshire

    Golden trophy stands on a green soccer field near the white sideline, with a blurred background of trees in warm sunset light, evoking a sense of victory.

    New York to Charge for 2026 World Cup Fan Fest

    Digital Currency

    Getting Paid in Digital Currency: A Clear Guide for Today’s Workforce

    Crypto Coins

    Which Crypto Use Cases Will Take Over In 2026?

    Person uses a tablet displaying a detailed cryptocurrency trading chart, surrounded by gold coins and a smartphone, conveying a focused, technical atmosphere.

    Investing in Cryptocurrency? A Simplified Guide

    How to Lower Your Car Insurance Premiums in Hong Kong

    How to Lower Your Car Insurance Premiums in Hong Kong

    A hand holds a smartphone displaying cryptocurrency prices against a dark background, with two computer monitors showing financial data. The scene conveys a high-tech, analytical atmosphere.

    The Rise of ‘Eco-Crypto’ And Why Green Energy Tokens Are Catching Investor Attention

  • Environment
    Microplastics Explained: Sources and Solutions

    Microplastics Explained: Sources and Solutions

    In a World of Environmental Scrutiny, India’s Vantara Earns a Rare Commendation

    In a World of Environmental Scrutiny, India’s Vantara Earns a Rare Commendation

    Aerial view of London shows Thames River, bridge, and cityscape with modern and historic buildings

    Why Air Pollution Control Systems are Important

    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

  • Property
    Close-up of a black crane hook suspended by cables, with a blurred background of an unfinished concrete building, conveying an industrial tone.

    How Crane Services Improve Efficiency in Construction Projects

    Sleek modern bathroom with a minimalist design. A metallic faucet extends over a white countertop with an inset sink, set against light gray tiled walls.

    Improving Modern Restroom Design with Quality Fixtures

    Property

    Why More People Are Discovering Their Future Through Purchasing Property in Japan

    Modern kitchen with white cabinetry, a central island, black chairs, and pendant lights. The space exudes elegance and brightness, with marble accents.

    What Home Improvements Can Add The Most Value To Your Home?

    Four rectangular material samples are arranged in a grid on a light surface. Top left: gray speckled; top right: beige marble; bottom left: reddish wood; bottom right: light wood.

    Choosing the Right Flooring for Your Home

    Cityscape of Glasgow with modern buildings lining both sides of the River Clyde under a bright blue sky scattered with fluffy clouds; a calm and serene atmosphere.

    Resurgence in Glasgow’s Office Market

    Rolled-up, speckled blue and gray carpet rests on a light gray surface with one edge unfurled. The minimalist setting conveys calm and simplicity.

    Boosting Home Insulation for Energy Efficiency

    Street view of ornate red-brick Victorian townhouses in a row, lined with parked cars. The scene feels elegant and historical with lush greenery.

    How UK Landlords Can Future-Proof Their Investments Amid Rising Property Risks in 2025

    City skyline at night, featuring illuminated skyscrapers with vibrant lights reflecting on the water below. The atmosphere is serene and modern.

    What Are Some of the Most Lavish Places You Can Buy Property in 2025?

  • eCommerce
    How to find the best GPSR compliance software for your ecommerce business?

    How to find the best GPSR compliance software for your ecommerce business?

    How Spain’s Wholesale Market Helps Retailers

    How Spain’s Wholesale Market Helps Retailers

    Ecommerce Platform

    Why Modern E-Commerce Brands Are Rebuilding Their Bag Supply Chains in 2025

    How Will AI Help to Eliminate Decision Fatigue in Online Shopping?

    How Will AI Help to Eliminate Decision Fatigue in Online Shopping?

    The Live Shopping Market has Surged to $32bn

    The Live Shopping Market has Surged to $32bn

    Winning PPC Strategies for E-Commerce Brands

    Winning PPC Strategies for E-Commerce Brands

    SEO Agencies

    How To Audit Your Ecommerce Site Structure SEO? A complete Step-by-step Guide for Beginners

    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

No Result
View All Result
Today News
Home Business

Bhanu Choudhrie and Alpha Utilities: a key player in GCC water sustainability

David Prior by David Prior
October 14, 2024
Reading Time: 6 mins read
Bhanu Choudhrie and Alpha Utilities: a key player in GCC water sustainability
685
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Water scarcity is a critical issue affecting millions around the world. This challenge is particularly severe in the Gulf Cooperation Council (GCC) region, which includes countries like Bahrain, Saudi Arabia, and the United Arab Emirates (UAE). Bhanu Choudhrie, a director at desalination technology company Alpha Utilities, plays a key role in tackling this issue.

Choudhrie’s private equity firm C&C Alpha Group launched Alpha Utilities in the mid-2000s. Based in Sharjah, a constituent emirate of the UAE, the company has become a leader in small-scale desalination technology.

Related posts

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

January 22, 2026
252
How Paper Packaging Is Helping Brands Reduce Plastic Waste

How Paper Packaging Is Helping Brands Reduce Plastic Waste

January 22, 2026
430

The rapid growth of the GCC region’s population and climate change have intensified the need for effective water solutions in the Middle East. Alpha Utilities’ desalination solutions are more essential than ever for securing a sustainable water future in the GCC.

The importance of desalination in the GCC

Since industrialisation in the early 20th century, temperatures worldwide have risen dramatically, a trend strongly associated with climate change. The GCC region, with its already severe climate, faces higher risks from these escalating temperatures.

Despite their location in the Arabian Peninsula’s desert, GCC countries do receive rainfall. In 2022, the region saw about 214 billion cubic metres of precipitation, with Saudi Arabia getting the largest share due to its vast size.

The UAE experienced its heaviest rainfall in 75 years in April 2024, receiving the equivalent of 18 months’ worth of rain in 24 hours. (On average, the UAE had about 18 days of rain in 2022.) The UAE’s National Centre of Meteorology attributed the extreme weather to the broader effects of climate change.

Despite receiving varying levels of rainfall, providing drinkable water remains a significant challenge for the GCC region. With a combined population of over 54 million – up from 26.2 million in 1995 – the demand for potable water is high, especially given the region’s scarce sources of fresh surface water, like rivers and lakes.

Desalination offers a potential solution to the region’s water needs. This technology converts seawater, primarily taken from the Persian Gulf, into fresh water.

Currently, the GCC countries produce roughly 40% of the world’s desalinated water through more than 400 plants. Desalinated water accounts for around 90% of drinking water in Kuwait, 70% in Saudi Arabia, 86% in Oman, and 42% in the UAE.

By 2025, Saudi Arabia plans to reach a desalination capacity of 8.5 million cubic metres per day. This would supply daily water needs for about 34 million households — four times the current number. Achieving this will require multi-billion-dollar investments over several years.

The science behind desalination

Desalination means removing salt from seawater to make it safe to drink. There are various desalination methods, including distillation, reverse osmosis, and gas hydrate formation:

  • Distillation involves boiling seawater to separate salt from water. Cooling and condensing the steam produces pure water.
  • Reverse osmosis involves pushing water through a semipermeable membrane under high pressure. The membranes’ tiny pores allow water molecules through while blocking most larger molecules.
  • Gas hydrate formation involves combining water with a gas under high pressure and low temperature to form solid crystals. This process naturally excludes salts and impurities. Increasing the temperature releases the gas and leaves behind purified water.

Alpha Utilities: advancing desalination technology

Alpha Utilities operates desalination plants that produce a combined 3.7 million gallons of water daily. Its products include potable, sweet water with low-total dissolved solids (TDS), remineralised water, and demineralised water.

Additionally, Alpha Utilities customises water to specific recipes and mineral requirements. The company offers high-quality solutions for both drinking and industrial applications, including use in hospitals.

Alpha Utilities also specialises in developing small-scale ‘build, own, operate, and transfer’ (BOOT) desalination plants. These facilities enable clients to access water resources without the burden of substantial upfront costs or the need for in-house construction expertise.

Choudhrie and Alpha Utilities’ other directors take pride in the company’s accomplished team of desalination, engineering, and operations experts. These professionals manage both BOOT and BOO (build, own, and operate) projects and provide maintenance services for desalination plants.

Alpha Utilities also collaborates with technical consultancies. These partnerships help advance new projects and enhance existing capabilities.

Four strategies to reduce the GCC’s water security threats

The GCC increasingly recognises the need for comprehensive and sustainable water management strategies. Focusing on these four key strategies could effectively reduce water security threats:

  • Increasing and diversifying the water supply. For example, by reusing treated effluent for non-drinking purposes and groundwater replenishment. Currently, the Gulf reuses about 40% of wastewater, but the World Bank estimates this could reach 90%. Rainwater capture can also help replenish groundwater in some GCC countries.
  • Cutting down water demand with smart policies and conservation awareness campaigns. Key measures include recalibrating agricultural practices, promoting efficient irrigation, and reconsidering water subsidies. Reasonable tariffs and regulatory measures, like green building standards and water-efficient utilities, can also help manage demand pressures.
  • Investing in research and development to decarbonise desalination and mitigate the environmental impact of its brine by-product. Priorities include commercialising desalination facilities powered by renewables and improving overall desalination efficiency. Research into cultural, social, political, and religious perspectives on diverse water resources is also important, especially for wastewater reuse, which faces considerable cultural resistance.
  • Greater collaboration amongst GCC countries. By pooling experiences and best practices these nations can address common issues more effectively and develop culturally appropriate solutions. Science and technology can also serve as diplomatic tools in this regional collaboration.

Navigating water security with Bhanu Choudhrie and Alpha Utilities

As the GCC faces a projected 30% population increase over the next decade, securing its water future is becoming increasingly vital. This looming water crisis threatens to impact everything from economic stability to political dynamics. However, it also brings opportunities for innovative solutions.

Choudhrie’s involvement with Alpha Utilities underscores his commitment to advancing desalination technology and water sustainability in the GCC. He emphasises that these challenges can drive both technological and economic advancement.

‘Demand for desalinated water is increasing rapidly and is essential for industries in the region,’ Choudhrie noted in a 2020 interview. ‘Global warming poses a significant threat to human health, but it also has the potential to become the single biggest driver of economic transformation.’

Choudhrie’s view of the dual nature of the climate crisis – bringing both risks and rewards – aligns with the GCC’s approach to navigating environmental challenges. Supported by companies like Alpha Utilities, the region’s focus on innovative solutions and sustainable practices marks a major step towards managing water scarcity in the region.

About Bhanu Choudhrie

Bhanu Choudhrie is the founder and director of C&C Alpha Group. Based in London, this private investment firm supports exceptional entrepreneurial teams in developing and expanding their businesses.

Choudhrie also serves as a director of Alpha Utilities, a leading desalination company in the Middle East. The Hamriyah Free Zone Authority has recognised Alpha Utilities as one of its top three service providers for three years running.

In his various leadership roles, Choudhrie helps guide companies and clients towards their strategic goals. His investment strategy insights support business leaders who want to realise their venture’s potential and maximise growth.

Bhanu Choudhrie’s education and awards

Choudhrie studied international business and marketing at Boston University. He graduated from Harvard Business School’s Owner / President Management programme in 2016. His achievements include receiving the ‘Entrepreneur of the Year’ award at the UK’s Asian Voice Political and Public Life Awards in 2008.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

The role of chatbot support in customer service in the FinTech industry

Next Post

Finding Your Perfect Watch: Luxury Looks With Value

Related Posts

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models
Business

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

January 22, 2026
252
How Paper Packaging Is Helping Brands Reduce Plastic Waste
Business

How Paper Packaging Is Helping Brands Reduce Plastic Waste

January 22, 2026
430
trustpilot
Business

Why Trustpilot Remains the Gold Standard for Online Trust in 2026

January 22, 2026
555
Picking a Solana Trading Platform: Speed, Security, & Reliability Are the Matters to Keep in Mind
Business

Picking a Solana Trading Platform: Speed, Security, & Reliability Are the Matters to Keep in Mind

January 21, 2026
269
How to obtain a Passport Online for Uninterrupted Global Travel
Business

How to obtain a Passport Online for Uninterrupted Global Travel

January 21, 2026
275
Picking a Solana Trading Platform: Speed, Security, & Reliability Are the Matters to Keep in Mind
Business

Noda Live No-Code Payment Pages Empower Small Businesses

January 21, 2026
362
Next Post
Finding Your Perfect Watch: Luxury Looks With Value

Finding Your Perfect Watch: Luxury Looks With Value

RECOMMENDED NEWS

Experience the Magic of an Morning Desert Safari in Dubai

Experience the Magic of an Morning Desert Safari in Dubai

1 year ago
46
Towing Safety

Essential Towing Safety Tips for First-Time Trailer Renters

10 months ago
499
Why You Should Use Personalised Metal Badges to Elevate Your Branding Game

Why You Should Use Personalised Metal Badges to Elevate Your Branding Game

3 years ago
373
How SEO Services Can Boost Your Business in Aberdeen

How SEO Services Can Boost Your Business in Aberdeen

2 years ago
497

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI banking Beauty broadband business Christmas construction cyber security data digital Digital Marketing Services Disability Claim ecommerce finance fitness Forex health Hydrogen Water inflation insurance kitchen KYND lifestyle manchester music News overseas Personal Injury Pharmaceutical Industry Prom property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village yorkshire

Latest news

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

January 22, 2026
Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

January 22, 2026
How Paper Packaging Is Helping Brands Reduce Plastic Waste

How Paper Packaging Is Helping Brands Reduce Plastic Waste

January 22, 2026
The Truth About New Weight Loss Drugs on the NHS (Updated for 2026)

The Truth About New Weight Loss Drugs on the NHS (Updated for 2026)

January 22, 2026
BetPokies NZ

BetPokies NZ: Your Trusted Guide to POLi Casinos and Smart Gaming in 2026

January 22, 2026
construction work

The Operational Risks of Underestimating Dumpster Duration

January 22, 2026
scaffolding

How Do Scaffold Rental Services Handle Inspection and Maintenance?

January 22, 2026
sport betting

How to Approach Sports Betting Responsibly in Modern Times

January 22, 2026
casino chips

Responsible Gambling Messages Don’t Land the Same Way in Live Chat

January 22, 2026
trustpilot

Why Trustpilot Remains the Gold Standard for Online Trust in 2026

January 22, 2026

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

External Partners

1xbet mobil

1xBet live betting section

Recent News

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

The Evolution of Proprietary Trading: From Wall Street to Online Funding Models

January 22, 2026
Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

Mesh Wi-Fi Explained: Architecture, Performance, and Real-World Optimization

January 22, 2026
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact