Known to appreciate massively over time, luxury watches are an excellent investment. Plus, they’re attractive, multi-functional, and can be passed down through generations, adding emotional value to their financial worth.
However, not all watches are equal. The make and model you choose will dictate how well your investment stands the test of time. Follow this guide to ensure you select a timepiece that retains its worth and enhances your lifestyle.
1. Buy into brand heritage
Brands with a long, successful history and a legacy of leadership within the industry are top choices for investors. Rolex, for example, has a secure reputation and is widely supported by celebrity ambassadors. There is intrinsic value within a recognisable name. Plus, you’re guaranteed quality products with unique features.
You’ll find groundbreaking timepieces if you search pre-owned watches from Rolex and other globally renowned brands. This includes everything from the first waterproof watch to the model that went to the moon. Choosing one of these iconic models is like buying a piece of history.
2. Prioritise craftsmanship
A product’s worth relies largely on the quality of its craftsmanship. Consider mass-produced clothes versus designer garments made by hand. Putting excellence and artistry first is a sure-fire way to find a watch worthy of investment.
Swiss watchmakers are well-known for their incredible manufacturing skills, credited with creating the chronograph watch and developing the modern movements that enabled self-winding timepieces. Opting for a Swiss brand such as Breitling or OMEGA means you can rely on your watch to retain its brand-new condition for years.
3. Check the condition
Another way to ensure you invest in a watch that will work well during your ownership and beyond is to check the condition prior to purchase. Considering their delicate mechanisms, luxury timepieces should be serviced regularly. This will ensure they keep ticking smoothly and on time.
To ensure you purchase a watch in good condition, it’s recommended that you buy through a trusted seller as they will thoroughly vet each model before sale. If you’re unsure, you should seek the opinion of an expert inspector. You should also check the condition of the case for dents and scratches, as a damaged case can knock down the value.
Lastly, it’s worth requesting a warranty period to protect you financially.
4. Consider special editions
Look for limited and even one-off special editions if you’re looking for a model that is guaranteed to appreciate in time. Browsing the award-winning models made for the Grand Prix D’Horlogerie De Genève is a great place to start if you want to seek out the currently coveted pieces and discover the businesses making it their mission to create unrivalled unique designs. Alternatively, pick your favourite brand and search for their special editions.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
