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Technology Trends Changing the Online iGaming Industry

David Prior by David Prior
November 17, 2022
Reading Time: 4 mins read
Technology Trends Changing the Online iGaming Industry
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iGaming is becoming more technological, which opens up new opportunities for both players and casinos.

Advanced technology is changing the way gamblers and businesses interact with their customers. With a live dealer online casino, you can play as if you were in a real casino, even if you’re just sitting at home!

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When it comes to iGaming and online casinos there is an important vocabulary you need to be accustomed to.

Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the acceptance of cryptocurrencies are some of the major technological changes. 

Mobile Gaming

Mobile gaming is on the rise, and it’s only going to get better. As smartphones and tablets become more powerful, they can be used to play your favourite games wherever and whenever you want.

People who are unable to travel can now play whenever it is convenient for them, whether it is during their commute home from work or while sitting on their couch watching TV with friends on a Saturday night.

Another reason for the rise in mobile gaming revenue is the variety of available games. There is truly something for everyone, whether you prefer games with little strategy, such as Blackjack, or something more involved, such as Texas Hold’em poker.

VR (Virtual Reality)

The next big thing is virtual reality (VR). The technology has been around for a while, but it has only recently begun to gain traction. VR headsets have improved dramatically in recent years, thanks to advances in computer and graphics capabilities, making them more comfortable, more affordable, and better able to immerse you in a virtual reality environment.

Virtual reality is already being used by businesses in a variety of industries: healthcare, manufacturing, and education are just a few examples. It is now time for the industry to reap the benefits of this exciting new technology!

VR enables you to experience games on an entirely new level. You’ll be transported to an exciting world where you can play slots with your friends or get lost in a blackjack game with live dealers. Because there are so many apps designed specifically for virtual reality headsets (such as Samsung Gear), there are virtually limitless options for what type of game you want to play – and how!

AI (Artificial Intelligence)

In its short history, artificial intelligence (AI) has come a long way. It can now defeat human chess players and converse with us as if it were a real person. It should come as no surprise, then, that artificial intelligence is being used in the gaming industry.

Think about the following: AI aids in the efficient management of casinos and optimises staffing hours. VR and AR are making their way into the casino space, bringing with them AI that predicts player preferences and rewards customers accordingly.

Meanwhile, AI marketing tools have enabled businesses to tailor their promotions more than ever before. Finally, in terms of security, it is used to track suspicious or unusual activity in order to prevent fraud or cheating at the tables – and even high-tech innovations such as facial recognition are being deployed for this purpose.

Software that uses this type of technology, like any other technology in the business world today, is only getting smarter over time – which means there’s plenty of room for innovation as we move forward into 2022 and beyond!

Online-to-offline Interactions

Customers are increasingly being offered offline experiences by online casinos today. These activities are being used by the industry as marketing opportunities, data collection tools, and revenue generators.

For example, they could provide their players with the opportunity to win tickets to exclusive sporting events such as a Maple Leaf’s hockey game or UFC fights in Las Vegas. Throughout the year, the big boys host and sponsor poker tournaments.

Businesses can gain valuable information about their customers and build brand loyalty through memorable experiences by inviting thousands of people to participate in these tournaments every year and providing refreshments for all attendees. These events help to attract new players to their website by allowing them to meet other people who enjoy playing online games.

Cryptocurrencies

Cryptocurrencies can be used to increase the security of transactions. Some countries are already using this technology, but it is not yet the norm. Payments are processed faster with crypto payments, and there are fewer chances of a hacker gaining access to your data.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

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