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A huge audience and tons of advertising opportunities is the answer to the question of why entrepreneurs spend money (for example, buy Instagram followers), time and effort to promote their business on Instagram. If you still don’t understand how and how to catch your audience on this social network, read this article.
1. Involving the target audience in the brand philosophy
In this case, the Instagram account works not for direct sales, but for involvement in the brand. The company communicates with the audience and tries to convey its concept and philosophy to it. This goal of promotion is relevant, first of all, for the entertainment industry, catering, and for any other companies whose product cannot be bought directly through a social network.
You can even buy real Instagram followers, but further down the road you need to communicate your philosophy to new people and give them a reason to become your customers.
2. Search for new clients through the platform
Lead generation, that is, calls, applications and orders, is a natural and understandable desire of small business owners who start promoting on Instagram.
It is believed that the Instagram page is a goldmine for the beauty industry and small online stores of clothing and accessories. Of course, customers will not come to you without a well-thought-out strategy and well-tuned targeted advertising.
3. Creation of a loyal community around the company
Building a community around a brand is the goal of every major company. It is also important for small businesses to gather an interested audience around the brand: communicate with subscribers, discuss their lives, answer questions, and help with advice. All actions affect sales in one way or another.
4. Getting leads for a B2C with a long deal cycle
It so happened that in some areas of business, customers come only on the recommendations of friends. Prices for services are high, so it is important for the customer to be sure that the service will be performed efficiently and on time. For example, apartment renovation. But some examples prove that for such companies, Instagram can become, if not the main, but an indirect source of leads.
Most of all, the user’s decision to subscribe to a company page or buy a service is influenced by social proof: reviews, links and reposts.
Mass following and mass liking are dangerous tools for boosting your account. For suspicious activity, Instagram can completely block the page. On the other hand, this approach allows you to quickly recruit active subscribers and turn them into customers. Summary: you can use it, but carefully and competently.
5. Quick sale of the rest of the assortment
It happens that a business closes, moves or changes direction. The owner needs to quickly get rid of the remnants of products in the warehouse and not lose money.
Instagram often hosts giveaways — simple contests with prizes. The user needs to leave a comment, repost or subscribe to the account and wait for the results to be announced.
As a prize, there may be a product for a small amount or a product from the category of those that have long brought income more than the cost of production. Moreover, stores can sell in this way not only a popular product, but also one that has too much left in stock or is not very popular among buyers.
