Tuesday, October 28, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Website Designs

    The End of Cookie-Cutter Website Designs

    White T-shirt, plain mug, and beige tote bag are arranged on a light gray background. The minimalistic style conveys simplicity and calmness.

    From Side Hustle to Success: How POD Is Empowering Entrepreneurs

    Anticipating Digital Shopping Trends For 2026

    Anticipating Digital Shopping Trends For 2026

    Digital thermostat on a textured white wall displays a temperature of 63 degrees. The sleek, round design conveys modernity and efficiency.

    Why 2025 Is the Year to Upgrade Your Home Energy Solutions

    Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?

    Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?

    How AI Tools Help Humanize Research Writing in the Age of Automation

    How AI Tools Help Humanize Research Writing in the Age of Automation

    Dual-monitor setup on a desk shows code on one screen and a chat application on the other. Headphones and a smartphone are nearby, suggesting productivity.

    How Real-Time Technology Is Shaping the Future of Digital Entertainment

    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

    How Smart Viewers Are Changing the Way They Watch TV

    How Smart Viewers Are Changing the Way They Watch TV

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Person in a suit reviews a tablet displaying graphs at a desk, surrounded by documents, a calculator, pen, and a yellow mug. The setting is professional.

    The Importance of KYC Checks in the UK Financial Sector

    The Benefits of Accepting Crypto Payments in E-Commerce

    The Benefits of Accepting Crypto Payments in E-Commerce

    Dogecoin Adoption Never Stopped Soaring

    Dogecoin Adoption Never Stopped Soaring

    Hand holding a key over a table with Euro banknotes scattered and a calculator nearby, suggesting themes of finance, investment, or real estate.

    How Brokers Can Help You Compare Loans in Denmark and Save on Interest

    MPs Continue Push For Gambling Tax Increase

    MPs Continue Push For Gambling Tax Increase

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Smartphone displaying stock graphs is on a desk with a keyboard and mouse in front of a computer monitor. The setting feels modern and tech-focused.

    FTX Unwind Continues: $1.6B Payout Signals Progress Amid Market Uncertainty

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    How workplace pensions have changed in the UK

    How workplace pensions have changed in the UK

  • Environment
    Aerial view of London shows Thames River, bridge, and cityscape with modern and historic buildings

    Why Air Pollution Control Systems are Important

    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

  • Property
    Buying Property

    What Dubai Islands Mean for Global Property Investors in 2025

    Why louvered pergolas are popular in the UK

    Why louvered pergolas are popular in the UK

    Septic Tank Emptying: How Often Is It Really Needed?

    Septic Tank Emptying: How Often Is It Really Needed?

    urban design

    Good Urban Design is not a Luxury; it is a Necessity

    Hand holds a keychain with a house-shaped pendant and keys, symbolizing home ownership. The background shows a blurred, warmly lit interior.

    The Importance of Getting the Best Deals for Your Home

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    Orange and white Mediterranean buildings with blue railings under a clear sky in Limassol, Cyprus. The bright colors and sunny day evoke a cheerful, tranquil vibe.

    Modern vs Traditional: The Range of Houses for Sale in Limassol

    Real Estate in Dubai

    Real Estate in Dubai: Strategic Investment Insights for 2025

    Safe asbestos management for homeowners

    Safe asbestos management for homeowners

  • eCommerce
    The Live Shopping Market has Surged to $32bn

    The Live Shopping Market has Surged to $32bn

    Winning PPC Strategies for E-Commerce Brands

    Winning PPC Strategies for E-Commerce Brands

    SEO Agencies

    How To Audit Your Ecommerce Site Structure SEO? A complete Step-by-step Guide for Beginners

    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

No Result
View All Result
Today News
Home Tech

Gardening tech start-up Sproutl is set to bloom after securing $9million funding round

David Prior by David Prior
July 29, 2021
Reading Time: 2 mins read
Gardening tech start-up Sproutl is set to bloom after securing $9million funding round
360
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

London-based gardening tech start-up Sproutl has announced a $9million round of seed funding led by Index Ventures, with participation from Ada Ventures.

The investment will move Sproutl a step closer to its ambition of changing the online gardening landscape in the UK.

Related posts

Website Designs

The End of Cookie-Cutter Website Designs

October 28, 2025
352
White T-shirt, plain mug, and beige tote bag are arranged on a light gray background. The minimalistic style conveys simplicity and calmness.

From Side Hustle to Success: How POD Is Empowering Entrepreneurs

October 27, 2025
543

Led by Index Ventures (backers of Dropbox, Etsy, Farfetch, Patreon and Deliveroo), it’s complemented by investment from Ada Ventures (backers of Bubble and Huboo) and C-Suite angel investors from leading global tech companies, including Farfetch, Airbnb, Made.com and Slack.

The cash injection will be used to expand its team of gardening industry veterans and senior talent from leading consumer brands including Soho House Group, ASOS and Selfridges.

The firm has also launched a curated online marketplace that lets consumers access some of the best gardening products and plants from leading independent garden centres, nurseries and shops.

Gardening in the UK is experiencing something of a renaissance, with the Horticultural Trade Association estimating that the number of gardeners grew by three million last year, nearly half of whom were under 45.

GlobalData estimates that the boom shows no sign of stopping, with spending predicted to bloom by seven per cent this year.

Sproutl is designed to remove the from online selling for horticultural suppliers and integrate with their systems, while also creating a hassle-free shopping experience for consumers.

Sproutl manages logistics, packaging sourcing and delivery as well as online marketing and customer services, letting local garden centres, shops and nurseries reach new audiences and generate more sales.

Horticultural launch partners include Rosebourne, Polhill and Millbrook garden centres, as well as specialist nurseries such as Middleton and indoor plant specialist Bellr.

The seeds of Sproutl were sown in 2016 when Anni Noel-Johnson, former VP Trading and Strategy, Marketing at Farfetch, wanted to plant her small London garden.

After looking for an online option, she found they typically catered for an informed, mature audience and had huge variations in availability and delivery lead times.

After leaving Farfetch, over a coffee with former Farfetch colleague Andy Done, Sproutl was launched. Hollie Newton, an award-winning creative director who became a bestselling gardening author, was brought in as chief creative officer.

Anni Noel-Johnson, CEO, and Andy Done, CTO, said: “We built Sproutl to invite a new audience to take up gardening and give them the world-class eCommerce experience that digital natives expect. Our mission is to demystify growing plants and remove the barriers to getting started.

“We want to celebrate the UK’s brilliant horticultural industry and the network of family-owned and independent businesses, bringing their plants and products together in one place, generating incremental sales to new nationwide audiences.”

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Outsourced Events launches Outsourced Engagement, a suite of new services for sales and marketing teams

Next Post

Men’s fashion brand House of Rouse releases debut collection

Related Posts

Website Designs
Tech

The End of Cookie-Cutter Website Designs

October 28, 2025
352
White T-shirt, plain mug, and beige tote bag are arranged on a light gray background. The minimalistic style conveys simplicity and calmness.
Tech

From Side Hustle to Success: How POD Is Empowering Entrepreneurs

October 27, 2025
543
Anticipating Digital Shopping Trends For 2026
Tech

Anticipating Digital Shopping Trends For 2026

October 27, 2025
511
Digital thermostat on a textured white wall displays a temperature of 63 degrees. The sleek, round design conveys modernity and efficiency.
Tech

Why 2025 Is the Year to Upgrade Your Home Energy Solutions

October 27, 2025
410
Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?
Tech

Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?

October 27, 2025
16
How AI Tools Help Humanize Research Writing in the Age of Automation
Tech

How AI Tools Help Humanize Research Writing in the Age of Automation

October 27, 2025
454
Next Post
Men’s fashion brand House of Rouse releases debut collection

Men's fashion brand House of Rouse releases debut collection

RECOMMENDED NEWS

The Role of AI in Shaping the Future of Tech Recruitment

The Role of AI in Shaping the Future of Tech Recruitment

2 years ago
410
Stock Analysis

Top 5 AI Stock Analysis Tools to Watch in 2025

2 months ago
577
Yangmingshan National Park

Explore Yangmingshan National Park: The Ultimate 2025 Guide

3 months ago
600
Fair Go Australia review: games, bonuses and benefits

Fair Go Australia review: games, bonuses and benefits

2 years ago
27

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

What Passion Really Costs: The Real Price of Being a Sports Fan

What Passion Really Costs: The Real Price of Being a Sports Fan

October 28, 2025
Website Designs

The End of Cookie-Cutter Website Designs

October 28, 2025
Web Hosting Provider

Top 10 Features to Look for in a Reliable Web Hosting Provider

October 28, 2025
Business Email

Why a Business Email Address Matters for Professionalism

October 28, 2025
Bathroom

10 Small Bathroom Layouts Featuring Built-In Wall Shelves

October 28, 2025
Burn Injury Lawsuits

Burn Injury Lawsuits Explained: How Legal Help Can Make a Difference

October 28, 2025
Europe eSIM Travel Sellers

10 Best Europe eSIM Travel Sellers (Honest Review)

October 28, 2025
Datuk Seow Gim Shen: Leading Zchwantech’s AWS Partner Journey 

Datuk Seow Gim Shen: Leading Zchwantech’s AWS Partner Journey 

October 28, 2025
Injection Moulding

How Injection Moulding Can Transform Your Business

October 28, 2025
BridgemontEquity

BridgemontEquity.com Review: Delivering Clarity and Capability in Modern Trading

October 27, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

What Passion Really Costs: The Real Price of Being a Sports Fan

What Passion Really Costs: The Real Price of Being a Sports Fan

October 28, 2025
Website Designs

The End of Cookie-Cutter Website Designs

October 28, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact