Thursday, September 18, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

    How AI Can Optimise Cash-Out Functionality

    Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

    NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

    Nano Banana

    Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

    Mental Health

    Mental Health Barriers Older Adults Face Due to Social Stigma

    Man typing on a laptop computer, focused on his work in a well-lit environment.

    The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

    Finance vs accounting: Key differences and career paths

    The Role of Blockchain in Sports Beyond Cryptocurrency

    The Role of Blockchain in Sports Beyond Cryptocurrency

    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

    Fire door compliance: Essential considerations for contractors and housebuilders

    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Tech

Gardening tech start-up Sproutl is set to bloom after securing $9million funding round

David Prior by David Prior
July 29, 2021
Reading Time: 2 mins read
Gardening tech start-up Sproutl is set to bloom after securing $9million funding round
360
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

London-based gardening tech start-up Sproutl has announced a $9million round of seed funding led by Index Ventures, with participation from Ada Ventures.

The investment will move Sproutl a step closer to its ambition of changing the online gardening landscape in the UK.

Related posts

AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

How AI Can Optimise Cash-Out Functionality

September 16, 2025
422
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
521

Led by Index Ventures (backers of Dropbox, Etsy, Farfetch, Patreon and Deliveroo), it’s complemented by investment from Ada Ventures (backers of Bubble and Huboo) and C-Suite angel investors from leading global tech companies, including Farfetch, Airbnb, Made.com and Slack.

The cash injection will be used to expand its team of gardening industry veterans and senior talent from leading consumer brands including Soho House Group, ASOS and Selfridges.

The firm has also launched a curated online marketplace that lets consumers access some of the best gardening products and plants from leading independent garden centres, nurseries and shops.

Gardening in the UK is experiencing something of a renaissance, with the Horticultural Trade Association estimating that the number of gardeners grew by three million last year, nearly half of whom were under 45.

GlobalData estimates that the boom shows no sign of stopping, with spending predicted to bloom by seven per cent this year.

Sproutl is designed to remove the from online selling for horticultural suppliers and integrate with their systems, while also creating a hassle-free shopping experience for consumers.

Sproutl manages logistics, packaging sourcing and delivery as well as online marketing and customer services, letting local garden centres, shops and nurseries reach new audiences and generate more sales.

Horticultural launch partners include Rosebourne, Polhill and Millbrook garden centres, as well as specialist nurseries such as Middleton and indoor plant specialist Bellr.

The seeds of Sproutl were sown in 2016 when Anni Noel-Johnson, former VP Trading and Strategy, Marketing at Farfetch, wanted to plant her small London garden.

After looking for an online option, she found they typically catered for an informed, mature audience and had huge variations in availability and delivery lead times.

After leaving Farfetch, over a coffee with former Farfetch colleague Andy Done, Sproutl was launched. Hollie Newton, an award-winning creative director who became a bestselling gardening author, was brought in as chief creative officer.

Anni Noel-Johnson, CEO, and Andy Done, CTO, said: “We built Sproutl to invite a new audience to take up gardening and give them the world-class eCommerce experience that digital natives expect. Our mission is to demystify growing plants and remove the barriers to getting started.

“We want to celebrate the UK’s brilliant horticultural industry and the network of family-owned and independent businesses, bringing their plants and products together in one place, generating incremental sales to new nationwide audiences.”

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Outsourced Events launches Outsourced Engagement, a suite of new services for sales and marketing teams

Next Post

Men’s fashion brand House of Rouse releases debut collection

Related Posts

AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.
Tech

How AI Can Optimise Cash-Out Functionality

September 16, 2025
422
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.
Tech

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
521
Nano Banana
Tech

Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

September 16, 2025
445
Mental Health
Tech

Mental Health Barriers Older Adults Face Due to Social Stigma

September 16, 2025
474
Man typing on a laptop computer, focused on his work in a well-lit environment.
Tech

The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

September 10, 2025
441
ChatGPT
Tech

India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

September 3, 2025
452
Next Post
Men’s fashion brand House of Rouse releases debut collection

Men's fashion brand House of Rouse releases debut collection

RECOMMENDED NEWS

Your Best Bet: How To Win At Slots

Your Best Bet: How To Win At Slots

8 months ago
432
Fan Tokens: When Finance Meets the Passion for Football

Fan Tokens: When Finance Meets the Passion for Football

4 months ago
467
The Role of Identity and KYC in Bitcoin Transactions

The Role of Identity and KYC in Bitcoin Transactions

2 years ago
543
Bitcoin Close-up

Global Adoption: A Look at Bitcoin’s Growing Influence

1 year ago
424

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

Fire door compliance: Essential considerations for contractors and housebuilders

September 17, 2025
Modern office interior with several desks and ergonomic chairs for employees.

How to Find a Bigger Managed Office for Your Business

September 17, 2025
Why Professional Brand Photography Drives eCommerce Conversion Rates

Why Professional Brand Photography Drives eCommerce Conversion Rates

September 17, 2025
AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

How AI Can Optimise Cash-Out Functionality

September 16, 2025
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

Finance vs accounting: Key differences and career paths

September 16, 2025
HTML Templates

The Power of HTML Templates: A Shrewd Choice for Present day Web Design

September 16, 2025
Surfacing UK

Smart Surfacing UK: Innovative and Safe Surfaces for Sports and Play

September 16, 2025
Nano Banana

Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

September 16, 2025
Mental Health

Mental Health Barriers Older Adults Face Due to Social Stigma

September 16, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

Fire door compliance: Essential considerations for contractors and housebuilders

September 17, 2025
Modern office interior with several desks and ergonomic chairs for employees.

How to Find a Bigger Managed Office for Your Business

September 17, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact