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Well, being an SEO marketer can be quite exhausting, especially when you don’t know where exactly you can get the things you need. For instance, you know that link building is an important branch of your SEO strategy. However, there are so many link vendors out there offering different types of links, and it might be quite challenging knowing what kind of links might be useful for your SEO campaign.
Now, when it comes to backlinks, having the wrong links might cost your site greatly, making you even lose clients. You need to know the best place to buy backlinks and also the right kind of links to purchase. You don’t just buy from any vendor because they say that they have good links. It takes some bit of research because good things don’t come easy.
In this article, we will be highlighting some of the backlinks you should focus on if you want your SEO strategy to work properly.
Backlinks from guest posts
Creating content for other websites, mostly in your sector or business, is how you get these backlinks. If your website is about SEO, for example, you can produce guest pieces about SEO, link building, SaaS, and so forth. You get the concept.
Guest posting is vital in improving your website’s authority and relevance within a particular market. It helps in offering SEO value as well as driving targeted traffic. For your guest posts to be effective, choose a reputable site within your niche and write some well-researched content that can provide value to the audience of the host’s site.
A big problem that has been prevailing of late, making host sites have a big issue with guest posts, is the use of AI. Some content writers, instead of doing proper research, rely on AI to write for them articles which end up not being valuable to the host site. For your pitch to be accepted, ensure your mention that you do good research and if you use AI, it is only for helping you to structure your work. By doing that, you provide value to the host.
Editorial backlinks
These are basically the ‘holy grail’ of link building and they are earned. You see, high-authority sites link back to your site as an authoritative source. These backlinks are formed when:
- Your content is mentioned as a course of relevant information.
- A business representative is mentioned.
- Your site is featured in a link roundup concerning a particular topic or issue.
Well, producing evergreen content that establishes you as an authority in your field is crucial for obtaining editorial backlinks. As a result, your brand becomes a go-to source for interviews on particular subjects. In your niche, you must now make sure that you are creating interesting content that has the potential to become viral.
You can also leverage PR strategies, e.g., newsjacking or reactive PR, using platforms like HARO, which provide opportunities to be cited as an industry expert on specific subjects.
Niche edits backlinks
Also known as curated links or link insertions, are links inserted into an existing article or page on a website instead of creating totally new content. The highest benefit of these backlinks is that you add contextual links to already high-ranking pages, meaning that you can start getting benefits almost immediately.
On the contrary, when building new content, e.g., guest posts or press releases, you’d have to wait for a long time, probably between two weeks and a couple of months, in order for the post to be indexed. With niche edits, you find articles where your site is already being mentioned and ask the webmaster to insert relevant links and anchors.
Press release backlinks
These are links that you get by making press releases about your business events. This can be a really good tactic to expose your brand and boost your SEO efforts. You can use these links to inform people about big events happening in your company or new releases that are coming up. In other words, you can use them to get the attention of people for your brand’s sake.
Here, you are free to use natural anchor texts, branded anchors, naked URLs and CTAs. But you need to be aware that many press releases are usually “Nofollow links.”
Comment and forum backlinks
These ones you acquire by leaving comments under blog posts or forum threads. Although they are easy to acquire, they can sometimes be of low authority and relevance. Spammers take advantage of these to leave bad links. However, search engines like Google are aware of spammy comments and are usually very careful with comment backlinks.
However, if you get high-quality blog pieces that have genuine comments, sharing your links can help improve traffic to your website. Good examples of high-authority forums that can be beneficial if you share links include;
- Quora
- TripAdvisor
- Stack Overflow
Wrapping up
We can’t negate the fact that link building can be quite hectic if you do not know where you are getting your links from. However, if you can find the above mentioned links, then be sure that your campaign is going to be very effective.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
