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For those interested in business, staying attuned to digital trends is a must. Many relevant current and future trends appear to be taking off in the online world, many with exciting financial implications for those who know how to take advantage of them.
Several digital trends have established themselves at the forefront of the industry. While I’m not a betting man, below are some of the trends that appear poised to be the favourites for the future of online moneymaking.
Online Betting
Online betting has taken off in recent years as the gambling industry has become increasingly deregulated, spanning the globe. This has led to an influx of new operators in both the sports betting and casino space. The top Canadian casinos and betting sites are generating billions of dollars collectively across the country, all through online action. These companies are generating a ton of money by forming strategic brand partnerships and expanding their online marketing reach, and they are now major clients for those interested in capitalizing on their growth. Sports betting and casino companies are now some of the leaders in online digital commerce.
Influencer Marketing
Influencer marketing is all the rage online. Leveraging online influencers, people with social media followings, to post on behalf of your brand is a tried and true strategy at this point. This is something that many of the aforementioned online betting companies have done, with campaigns leveraging online influencers as renowned as Drake. Using the reach and recognition of these online celebrities can help brands achieve their online commerce goals. There is plenty of money to be made through many sides of this burgeoning industry, whether you are an influencer, advertising through influencers, or functioning as a go-between for brands and influencers.
Social Commerce
Social media strategy has become vital for enterprises looking to grow their profile and generate sales online. The intersection of social media and e-commerce is known as social commerce and essentially revolves around brands peddling their products through their socials. To go back to our sports betting example, many of these companies use their massive social presence to re-direct prospective gamblers to their gambling site in a way that feels organic and natural. Using the less invasive form of organic social to reach leads is something that can benefit brands of all sizes.
AI Personalization
One thing that many digital enterprises are well aware of is the importance of personalization. When people are engaging with a company online, they want it to feel customized and natural. Now, we have AI technology that goes a long way in this regard. Many virtual enterprises are utilizing AI personalization tech that automates the experience for companies. This means it will show customers certain things that are relevant to their previous interactions with the company, send them certain customized emails according to their purchases, or create any other form of unique interaction. This has become highly common and is a helpful tool for generating conversions.
Generative AI
We all know what generative AI is at this point, as it has pretty much dominated the news cycle for the past several years. Whether it is concerns over job losses or feuds between billionaires, it is now a major talking point. Regardless of what the future holds, generative AI is an extremely helpful tool for brands right now. Having a strong content strategy is a must, and this is where Gen AI can be extremely useful. While articles or social media posts written by Chat GPT and other similar software are not quite up to snuff yet, these are great tools for figuring out topics, aiding with research, and giving writers a helpful boost.
Crypto Transactions
Crypto, like Generative AI, has been a major talking point for years now. The fluctuation of many of these digital currencies has led to some writing them off, but more and more online payment processing enterprises are allowing crypto transactions. To go back to our gambling examples, there are now a large number of online casinos that allow people to deposit and withdraw with cryptocurrency. It does not seem like this trend will go away any time soon, so embrace it now.
VR and AR
Virtual Reality and Augmented Reality have not swept the globe like people expected, but there have been steady incremental gains. Some of the biggest companies in the world have created VR and AR software and hardware, including Apple and Meta. Finding out how to leverage these tech solutions could be highly lucrative. Creating experiential advertising or finding ways to better engage users surfing the web using VR are just some examples of the many possibilities out there that brands should be considering. Learning now could mean better performance in the future.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
