Thursday, September 18, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

    How AI Can Optimise Cash-Out Functionality

    Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

    NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

    Nano Banana

    Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

    Mental Health

    Mental Health Barriers Older Adults Face Due to Social Stigma

    Man typing on a laptop computer, focused on his work in a well-lit environment.

    The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

    Finance vs accounting: Key differences and career paths

    The Role of Blockchain in Sports Beyond Cryptocurrency

    The Role of Blockchain in Sports Beyond Cryptocurrency

    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

    Fire door compliance: Essential considerations for contractors and housebuilders

    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Business

TikTok or Instagram: Where to Promote Your Business in 2024?

Danielle Trigg by Danielle Trigg
August 13, 2024
Reading Time: 7 mins read
TikTok or Instagram: Where to Promote Your Business in 2024?
45
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Due to the sharp, fast and powerful growth of TikTok, conversations are gradually beginning to appear: does Instagram have a future, will TikTok take Instagram’s place, and is it possible to use only TikTok now and gradually abandon Instagram.

In this article, we will analyze the advantages and disadvantages of each of these social networks, in what format we can use them and where each of these networks fits into the marketing strategy.

Related posts

Modern office interior with several desks and ergonomic chairs for employees.

How to Find a Bigger Managed Office for Your Business

September 17, 2025
491
Why Professional Brand Photography Drives eCommerce Conversion Rates

Why Professional Brand Photography Drives eCommerce Conversion Rates

September 17, 2025
13

Instagram: Pros

Instagram has several distinct advantages.

Universality of the audience

The first is, of course, the audience – today it is 59 million active monthly audience, according to Mediascope. Instagram is now an absolutely universal social network. According to statistics, everyone is here: schoolchildren, students, heads of large companies and even factory directors, housewives, managers, the creative class – people working in different companies and different fields.

There is no specific geographic reference of the application: people from the capitals, other cities, villages and countries.

Sales focus

Instagram really has a huge sales market: clothes, cosmetics, printing services, information products and more. This is a kind of “shoptainment” – shopping and entertainment, sales through entertainment.

“Shoptainment” is an important trend in modern shopping, in particular online shopping, and it is clearly expressed in Instagram: people like to watch content related to products that is presented in an interesting way.

In Instagram, they buy from a specific person. For example, if a person wants to buy an air conditioner, he goes to Google, types “buy air conditioner” and chooses the best one in terms of price and quality. If a person wants to buy an air conditioner through Instagram, he finds the most pleasant seller of air conditioners and buys from him.

Multi-format Instagram

Instagram started as a completely visual social network. Now it is a universal platform: there are short videos, super-short videos and stories, there are lives, regular posts, guides, masks and more.

A huge number of formats are aggregated, there is a large selection of ways to communicate with the audience: in texts, in short stories, in long series of stories, in live broadcasts.

Instagram: cons

High entry threshold

Instagram has a lot of competition for the audience’s attention and the entry threshold is constantly growing, that is, it is becoming more and more difficult to promote without a budget. But in general, this is the property of any marketing tool – as soon as it becomes popular, it cannot remain free, because then everyone will use it, and its effectiveness will disappear. The auction system is turned on, and the value of the tool begins to grow rapidly. Therefore, it is difficult to promote on Instagram without a budget.

Lack of organic growth

You will grow for a very long time due to content. Even with regular publication of posts and stories, the likelihood that you will get a hundred thousand subscribers due to content is very low.

Niche Occupancy

If you take any niche and want to make a thematic blog, most likely, there are already tens of thousands of such accounts on Instagram. Just in case, we emphasize that this does not mean that the 10,001st will be unsuccessful or will not solve its problems. It’s just that you will no longer be able to completely tie the niche to yourself so that everyone who was interested in it would associate it with you.

TikTok: Pros

Powerful Organic Growth

Now in TikTok, everything is exactly the opposite of Instagram – here you can do almost everything for free. All the big accounts that exist now got the bulk of their audience due to the top recommendations. This is how TikTok is built – even if you have a small number of subscribers, you need to post a number of videos to convey to the algorithm what your video is about, who will be interested in them. The algorithm will try to show them to different people, form a portrait of your target audience for itself. And after that, you will have a large, powerful natural growth. People start subscribing because your video is recommended.

TikTok has a lot of mechanics for this: recommendations, the hashtag format that works here, the hashtag challenge format. TikTok has paid tools – advertising with bloggers and targeting – but they are now focused on other tasks: mentioning a product, a product, sales. If your task is to attract an audience, you do not need to buy paid tools for this.

Low density of many niches

TikTok is now Instagram in 2014, when you can come and do everything for free. At the same time, a lot of niches are not yet occupied.

There are more crowded niches – for example, language teachers are active on TikTok. The legal niche is also very densely represented. But still hundreds of times less densely than on Instagram.

TikTok: Cons

Audience

The first minus is the audience. But it should be noted that the audience is gradually maturing. The content is becoming more and more serious, as everywhere else, it is divided into segments: there are children’s dances, and there is serious, educational business content. But nevertheless, the audience is not universal: it is possible to promote the B2B format of a printing house, but it is probably not possible to promote B2B freight elevators.

A complex sales process

If on Instagram you can create a store inside an account, you can sell inside posts, make selling stories, transfer to a website, then in TikTok there are fewer sales opportunities. If you introduce sales in videos – in 15 seconds or per minute – then this will disrupt the organic nature, now it is not in demand, and there are no alternative formats yet.

One of the key sales methods now is transfer to Instagram.

Mono-format

There are three formats in TikTok: 15-second video, 60-second video and live. There are subtypes – duets, use of masks, etc. – but this is more or less all video content with cool editing functions, effects, but without the ability to embed a large text and somehow diversify communication with the audience.

What to choose: TikTok or Instagram?

As we can see, both have their pros and cons. What should you choose? Here are a few points.

These are, of course, not mutually exclusive platforms. Moreover, they complement each other very well.

Instagram – for work here and now. Of all the social networks, Instagram gives the fastest and most pronounced result, so it is great to sell and promote in it, expecting to get an effect now.

TikTok is good to use for long-term promotion. Now is the time to occupy a niche, receive dividends in the form of a loyal audience, subscribers, recognition, but the effect in sales will be later – in a couple of years.

You need to divide the strategy: Instagram should be run in the format of operational promotion, distribution, sales, and TikTok – in the format of long-term promotion, work for the future.

Both social networks intersect very well with each other. From TikTok, we can bring this audience to Instagram – in the TikTok account, there is an option to put a link to an Instagram account. TikTok gives a good increase in Instagram. And vice versa, when we duplicate our TikToks in stories, this gives an influx of audience from Instagram to TikTok.

In addition, Instagram has a Reels format, an analogue of TikTok – short, up to 30 seconds, videos. As a result, there may be a partially unified content strategy for them.

We recommend developing each of the social networks, but in terms of priority, put Instagram in first place, then YouTube, TikTok and other social networks. Visit our website to learn more about promotion.

Danielle Trigg

Previous Post

Special requirements for mobile notary services for minors

Next Post

How Buying Instagram Reviews Can Drive More Followers and Interactions

Related Posts

Modern office interior with several desks and ergonomic chairs for employees.
Business

How to Find a Bigger Managed Office for Your Business

September 17, 2025
491
Why Professional Brand Photography Drives eCommerce Conversion Rates
Business

Why Professional Brand Photography Drives eCommerce Conversion Rates

September 17, 2025
13
HTML Templates
Business

The Power of HTML Templates: A Shrewd Choice for Present day Web Design

September 16, 2025
346
Surfacing UK
Business

Smart Surfacing UK: Innovative and Safe Surfaces for Sports and Play

September 16, 2025
322
Real Estate
Business

Enhancing Property Value: The Architectural and Real Estate Benefits of Garden Rooms

September 16, 2025
316
Instagram Follower
Business

Instagram Follower Tracker and Story Viewer: Easy Guide for Everyone

September 16, 2025
454
Next Post
Instagram Reviews

How Buying Instagram Reviews Can Drive More Followers and Interactions

RECOMMENDED NEWS

Pegasus World Cup

Different Bets You Can Make On The 2024 Pegasus World Cup

2 years ago
442
Problems with doing business in China

Problems with doing business in China

3 years ago
579
Shipping Challenges Efficiently

Navigating Cross-Border Shipping Challenges Efficiently

11 months ago
301
Minibuses for Sale: What to Know About Choosing the Right Vehicle for Schools and Communities

Minibuses for Sale: What to Know About Choosing the Right Vehicle for Schools and Communities

11 months ago
41

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

Fire door compliance: Essential considerations for contractors and housebuilders

September 17, 2025
Modern office interior with several desks and ergonomic chairs for employees.

How to Find a Bigger Managed Office for Your Business

September 17, 2025
Why Professional Brand Photography Drives eCommerce Conversion Rates

Why Professional Brand Photography Drives eCommerce Conversion Rates

September 17, 2025
AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

How AI Can Optimise Cash-Out Functionality

September 16, 2025
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

Finance vs accounting: Key differences and career paths

September 16, 2025
HTML Templates

The Power of HTML Templates: A Shrewd Choice for Present day Web Design

September 16, 2025
Surfacing UK

Smart Surfacing UK: Innovative and Safe Surfaces for Sports and Play

September 16, 2025
Nano Banana

Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

September 16, 2025
Mental Health

Mental Health Barriers Older Adults Face Due to Social Stigma

September 16, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

Fire door compliance: Essential considerations for contractors and housebuilders

September 17, 2025
Modern office interior with several desks and ergonomic chairs for employees.

How to Find a Bigger Managed Office for Your Business

September 17, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact