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AI-generated videos have had their fair share of issues in the recent past. People having extra fingers and strange movements, surreal transitions, and absurd content have become defining traits of early AI content.
In recent months, though, there has been an increase in higher-quality AI-generated videos on social media. While the idea of AI making its own entertainment may have seemed unbelievable in the past, now it feels like a real possibility.
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AI May Be Used for Every Branch of Entertainment
As of 2026, AI has not yet fully transformed entertainment, and long-established industries still rely heavily on human creators. However, one of the most notable things about the leading entertainment sites is that they tend to integrate advanced technology when it emerges.
For example, in the online casino market, studios are constantly looking for a way to get the edge over the competition. Jackpot slots now come with a wide range of different mechanisms, which have been conceived by inventive human creators. These include Megaways, Jackpot King, and Rapid Fire Jackpots.
In the streaming industry, the leading companies make sure they use influential technology when it becomes mainstream as well. As live streaming has become one of the most prevalent mediums online in recent years, platforms like Netflix have ensured that they use it as much as possible. There are numerous live offerings on the service now, including WWE events and high-profile boxing matches.
If AI advances and proves itself capable of producing high-quality content, it would stand to reason that leading entertainment providers would start to leverage its capabilities. It hasn’t quite got there yet, but this scenario could be on the horizon.
AI Videos Starting to Become Widespread on Social Media
AI may not be good enough for the entertainment industry yet, but it’s proving to be popular when it comes to short-form video creation on social media sites. Tools such as Grok Imagine are enabling everyday users to generate their own AI-made videos, which can be hugely popular if the creators have managed to get their prompts right.
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A vast number of the videos on social media are now created using AI, and the best ones are being spread virally by multiple users. With anyone now being able to create this type of content using cheap tools, it could mean that the quality of the videos escalates rapidly due to competition for attention.
One of the best things about this form of content is the speed of production and the way that it can produce polished videos in a matter of hours. This means that creators can swiftly jump on trends and develop new ideas quickly. AI videos still feel novel as well, with a lot of people interested in watching the rise of the technology’s capabilities.
It still feels like there’s a long way to go before AI-generated entertainment can take over from human content in a meaningful way. However, its quality is clearly improving, and its evolution over the next few years is likely to be exponential.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
