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The Silent Reversal: Why Big Brands Are Quietly Dismantling DEI

Kane William by Kane William
April 21, 2025
Reading Time: 4 mins read
DEI
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Diversity, Equity, and Inclusion (DEI) has evolved over the last several years from a corporate checkbox to an essential component of organizational ideals. However, a subtle change is taking place as big businesses are reducing their commitments, not by making statements, but by leaving things out. Many are wondering what’s actually going on and why, as DEI posts remain empty and policies vanish from websites.

DEI was once prominent on business culture pages and ESG reports, but it is currently being subtly removed from the public eye. IBM has removed gender and race metrics from its supplier diversity policy. As part of a larger overhaul, Yahoo took its DEI content down from its corporate website. Despite prior attempts to promote representation, Lego has made no mention of diversity in its 2024 sustainability report.

These occurrences are not unique. Due to political changes, judicial scrutiny, and concerns about public backlash, a growing number of businesses, especially in the United States, are pulling out of DEI investments.

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What Caused the Pullback?

52% of company executives polled for a 2024 McKinsey report stated that they sensed “increased risk” in advancing DEI efforts because of shifting political environments and ambiguous laws. New executive orders in many jurisdictions restrict programming based on race or gender in the workplace and in schools, serving to further this reluctance.


Jean-Louis Bénard,  the CEO of Sociabble

On DEI as a cultural compass, Jean-Louis Bénard,  the CEO of Sociabble, states that, “DEI should be more than just a box to be checked. It all comes down to fostering an environment where each worker feels acknowledged and appreciated.” 

“Reducing these programs sends a mixed message to the employees. Inclusion must be ingrained, not eradicated, if companies are to genuinely foster involvement and trust”, added Bénard. His opinion is in line with what many bosses worry about: that tearing down DEI will lower employee morale and silence their voices.


Olivia DeRamus, the Founder at Communia

Pulling back DEI efforts also impacts the safety of employees, according to Olivia DeRamus, the Founder at Communia. She states, “As an advocate for women and ethical tech, I am extremely concerned by the corporate shift away from DEI. Businesses will not improve by taking away measures to ensure the most qualified person gets the job and is in a safe environment while doing that job. Too many people forget that’s the entire point of DEI.” 

She further worries about the impact it is likely to have on brand success. “If you don’t have a safe workplace, you won’t create safe spaces, platforms, or products. Marginalized groups will suffer from this the most initially, but in 2025 consumers have choice. We will make different choices with our wallets, and in the end, the businesses rolling back DEI now will see a negative impact on their bottom line too”, she added. 

Not just safety, DEI policies play an important role in the mental well-being of employees as well. These policies help employees feel mentally safe at workplaces. 


Bianca, the co-founder at HumanOS

Talking about the effect it has on the mental health, Bianca, the co-founder at HumanOS stated, “Scaling back DEI doesn’t just impact culture, it impacts people’s mental health in very real ways. When people don’t feel seen, heard, or represented, when their lived experience isn’t reflected or taken seriously, it totally erodes trust. And trust is the foundation of both well-being and performance. I’ve seen firsthand how this plays out time and time again. It also sends out a message to every single person within the organisation that they are not equals, they are not valued, and they are not respected.” 

She helps multinational corporations integrate wellness into their business plans. Her point is very clear: destroying DEI in silence affects engagement, trust, and, eventually, retention. This also brings forth the point that not every organization is pulling back. 

The National Football League, Salesforce, and Costco have reaffirmed their long-term DEI objectives. These initiatives are being rebranded by others using new terminology; “belonging,” “culture,” and “employee experience” are increasingly more common.

Two elements are expected to be crucial for the future of DEI: quantifiable results and flexible language. Without constantly referring to it as “DEI,” experts forecast a shift toward integrating inclusiveness into leadership development, talent planning, and health. 

If businesses don’t focus on the fundamental idea of DEI policies: Diversity, equity, and inclusivity, they are giving out a clear message that employees can’t flourish in their workplace. To add to this, Errigo concludes, “In 2025, this is not the message organisations can afford or should be giving out to their people, or the world.” 

Kane William

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