Animation makes it easier for brands to simplify complex messaging. Find out how this technique helps your brand connect with its audience.
Animation has come a long way since Dolly’s Toys hit the silver screen in the UK in 1901. Today, this art form is a whole lot more sophisticated, and it’s used for so much more than entertainment.
Now, award-winning digital-first studios like Perspective Pictures use animation to help brands connect and communicate with their audiences and clarify their messaging in a simple yet memorable way.
The Power of Animation in Storytelling
Animation has the unique ability to distil intricate ideas into simple, visually compelling stories. Whether it’s a detailed product feature or an abstract concept like blockchain technology, animation can make these ideas accessible by using metaphors, characters, and striking visuals.
It also enhances brand storytelling by creating emotional connections with your audience. By using captivating visuals and relatable narratives, your brand can evoke emotions that inspire action.
Another major benefit of animation is that it transcends language barriers. When an animated video is clear and concise, it can communicate universally through visuals, removing the need for extensive text or verbal explanations. This versatility is invaluable if your brand operates in global markets, as it ensures consistent messaging across diverse audiences.
Styles of Animation and Their Effectiveness
The animation style you choose will depend on your brand’s communication needs and the impression and impact you want to make. These are some of the most popular styles and their most effective applications:
2D Animation: Simple and straightforward, 2D animation is ideal for explaining straightforward concepts or telling relatable stories. Its clean and minimalistic approach focuses on your brand’s core message.
3D Animation: Perfect for adding depth and realism, 3D animation is often used in industries like architecture, healthcare, and technology. Its detailed visuals can bring complex machinery or futuristic ideas to life.
Motion Graphics: Motion graphics combine text, icons, and illustrations to convey information in an easy-to-understand format. They’re especially effective for presenting data, statistics, or abstract concepts.
Whiteboard Animation: This style mimics the act of drawing on a whiteboard, making it ideal for educational or training content. Its step-by-step approach simplifies even the most challenging topics.
Stop-Motion Animation: While more labour-intensive, stop-motion animation’s handmade feel can add a personal touch to your brand messaging, making it memorable and authentic.
Whichever style of animation you choose, Perspective Picture’s animation team will combine creativity with your brand’s messaging to communicate effectively and leave a lasting impression.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
