Saturday, July 5, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    How to Use Chrome Developer Tools to Teach Math Logic

    How to Use Chrome Developer Tools to Teach Math Logic

    Cybersecurity & VPNs

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    Tech Trends That Are Reshaping the British Economy in 2025

    Tech Trends That Are Reshaping the British Economy in 2025

    Revolutionary Haptic Technology Transforms Gaming Experience

    Revolutionary Haptic Technology Transforms Gaming Experience

    Gravitational Training Systems: Revolutionary Physics in Sports Science

    Gravitational Training Systems: Revolutionary Physics in Sports Science

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    P2P Payments in E-commerce – The New Standard for User-to-User Transactions

    P2P Payments in E-commerce – The New Standard for User-to-User Transactions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    Rejoining Europe: What could it mean for the British economy?

    Rejoining Europe: What could it mean for the British economy?

    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

    How Geopolitical Tensions Affect Forex Trading

    How Geopolitical Tensions Affect Forex Trading

    Steel Prices

    Where Steel Prices Have Been Headed: A Six-Month Look at Global Trends

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Insights and Opportunities For Exploring the London Property Market

    Insights and Opportunities For Exploring the London Property Market

    How to Choose the Right Moving Service for Your Needs

    How to Choose the Right Moving Service for Your Needs

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Business

Authentic Marketing: How to be an Honest Brand

Claire by Claire
September 5, 2024
Reading Time: 5 mins read
Global Marketing Trends to Watch in 2024: A Comprehensive Overview
41
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Honest branding is essential when it comes to customer retention. Consumers want the truth and authenticity. Hey, you don’t have to spill your guts or do rants on social media to gain their attention. And please avoid virtue signalling.

But don’t be afraid to comment on things that matter, and don’t pretend to be the perfect, one-size-fits-all brand if you’re not.

Related posts

Corner Desks

Corner Desks with Storage: A Smart Choice for Any Office

July 4, 2025
361
Pakistani Actors Are Going Global

From TV to Netflix: How the Highest Paid Pakistani Actors Are Going Global

July 4, 2025
270

Be real. You don’t need to jump on the bandwagon, but you should be relevant. No one wants a useless product or service, but it’s okay if not everyone gets it, as long as there are people who do. The people who like your brand will hopefully like it not only for what it does but also for who and what you stand for.

This is not an excuse to make political rants or have your social media managers have a mental breakdown in front of all your followers, unless it’s on brand?!

So let’s dive into how you can be an honest, reputable brand.

Be transparent about what you do and don’t do

With branding, there is the temptation to say that you do more than you do. But know that consumers aren’t stupid, they know when they are being deceived. There’s nothing more exasperating than being promised a ‘cure-all’ which just doesn’t work for you

It’s ok to have something that you are selling that is only for a select few. For example, you might be selling a leave-in conditioner for those with dry, low-porosity, curly hair. You don’t need to state that it is ‘suitable for all’ or change the ingredients to make it a product that somehow ‘works’ for all.

Don’t try to be too inclusive as it could backfire making you lose out on your most loyal customers.

Consumers would rather you be honest and say ‘this isn’t for you’ when it isn’t. It is your job to then say ‘however we do have this…’ Only if it’s true though, deceptive marketing doesn’t work.

Don’t overpromise

Equally important – don’t overpromise. You believe in your brand and what it can do for consumers, and you want to sell successfully but exaggerating will backfire.

It is better to use reviews and feedback to say ‘this is what our customers have said.’ Consumers want to hear less about what you think about the product/service because to them you will lie to build up your bank account and reputation.

So it’s important to listen.

For example, if you sell ice cream, you don’t have the best ice cream in Essex, unless you hear it from your customers then you advertise your business as ‘The best ice cream in Essex’ according to Margaret, Basildon. Try it for yourself.

And don’t be overly clever with beautiful words

Here’s what consumer wants to know:

  • Your story
  • Who you are
  • What you sell/offer
  • Prices
  • Values

There’s no use using flowery language because most people won’t get it. You don’t sound smart, you sound like you don’t know your audience.

(Maybe you don’t know your audience well, so it’s time for you to get some expert help, because they want to be known, so know that you can google for digital marketing agencies near you like ‘digital marketing agency in London.’)

Again, they are not completely ignorant – they know that there’s a chance they could be disappointed so instead underpromise or be as simple as possible.

Like if you were selling hand cream here’s what needs to be said:

  • Smells good
  • Is eco friendly
  • The amount
  • Makes hands soft
  • What other customers have said

Be honest, because if you overpromise you’re going to have to overdeliver

It’s always better to be happily surprised than disappointed or worse angry (wait for the caffeine-fueled keyboard warriors.)

Be consistent

Know what you stand for and try not to deviate from it. Sure, growth is necessary, especially with changing times but don’t change too much unless it’s for the better.

You can demonstrate your brand’s trustworthiness by staying true to its ethos and messaging. For example, if your brand is known to be quite unserious – take advantage of this on all your social media. Look at how Wendy’s, the restaurant chain, interacts with online users and their competition.

So if you have a lighthearted tone keep it the same on every platform.

Final thoughts

Being honest with your consumers starts with your brand, all you have to do is be clear and use the facts to your advantage.

Transparency can be advantageous as long as you know how to embrace positivity as well as ‘negativity.’ There’s nothing wrong with saying you don’t do it all but are working on doing more.

You’ll get there, as long as you are honest.

Claire

Previous Post

Ensuring Quality and Safety in Food Packaging: The Role of Advanced X-Ray Inspection Technologies

Next Post

Tesla and China’s New Tech Showdown

Related Posts

Corner Desks
Business

Corner Desks with Storage: A Smart Choice for Any Office

July 4, 2025
361
Pakistani Actors Are Going Global
Business

From TV to Netflix: How the Highest Paid Pakistani Actors Are Going Global

July 4, 2025
270
Weak Foundation
Business

What Are the Most Effective Methods to Strengthen a Weak Foundation?

July 4, 2025
439
How to Launch a Successful VR Business: Opportunities and Trends
Business

How to Launch a Successful VR Business: Opportunities and Trends

July 4, 2025
461
Branded Merchandise in the UK: Discover the Top Company for Custom Corporate Gear
Business

Branded Merchandise in the UK: Discover the Top Company for Custom Corporate Gear

July 4, 2025
3
How to Choose the Right Remodeling Contractor in San Antonio, TX
Business

How to Choose the Right Remodeling Contractor in San Antonio, TX

July 3, 2025
3
Next Post
Tesla and China’s New Tech Showdown

Tesla and China’s New Tech Showdown

RECOMMENDED NEWS

Hairstylist

Sunny Isles Haircut Guide – Where Style Meets Serenity

2 years ago
365
Important financial event: the European fintech project ZEN has become a strategic partner of PrivatBank, Ukraine’s largest bank

Important financial event: the European fintech project ZEN has become a strategic partner of PrivatBank, Ukraine’s largest bank

2 years ago
420
Knowing What Strength Nicotine Patch to use

Knowing What Strength Nicotine Patch to use

2 years ago
470
First Aid Training in Liverpool: Essential Skills for Your Safety

First Aid Training in Liverpool: Essential Skills for Your Safety

2 years ago
539

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

P2P Payments in E-commerce – The New Standard for User-to-User Transactions

P2P Payments in E-commerce – The New Standard for User-to-User Transactions

July 4, 2025
Stay safe at home: The benefits of intruder alarms in St Helens

Stay safe at home: The benefits of intruder alarms in St Helens

July 4, 2025
Corner Desks

Corner Desks with Storage: A Smart Choice for Any Office

July 4, 2025
Pakistani Actors Are Going Global

From TV to Netflix: How the Highest Paid Pakistani Actors Are Going Global

July 4, 2025
Weak Foundation

What Are the Most Effective Methods to Strengthen a Weak Foundation?

July 4, 2025
From Soups to Roasts: Mastering a Different Way to Prepare Meals

From Soups to Roasts: Mastering a Different Way to Prepare Meals

July 4, 2025
How to Launch a Successful VR Business: Opportunities and Trends

How to Launch a Successful VR Business: Opportunities and Trends

July 4, 2025
Branded Merchandise in the UK: Discover the Top Company for Custom Corporate Gear

Branded Merchandise in the UK: Discover the Top Company for Custom Corporate Gear

July 4, 2025
How to Choose the Right Remodeling Contractor in San Antonio, TX

How to Choose the Right Remodeling Contractor in San Antonio, TX

July 3, 2025
Easy Guide to Choosing a Chartered Accountant Firm in London

Easy Guide to Choosing a Chartered Accountant Firm in London

July 3, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

P2P Payments in E-commerce – The New Standard for User-to-User Transactions

P2P Payments in E-commerce – The New Standard for User-to-User Transactions

July 4, 2025
Stay safe at home: The benefits of intruder alarms in St Helens

Stay safe at home: The benefits of intruder alarms in St Helens

July 4, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact