Aragon Research has unveiled its latest report, The Aragon Research Globe™ for Enterprise Coaching, 2025, which highlights a pivotal moment for the industry. The report points to the convergence of Generative AI and Conversational AI as a driving force behind significant growth in the enterprise coaching market, particularly in response to the demand for automating traditionally manual performance feedback processes.
“Coaching has always been essential for sales reps and customer support agents to improve and excel,” said Jim Lundy, CEO and Founder of Aragon Research. “In the age of Generative AI, Enterprise Coaching has seen remarkable advancements in the past year. The combination of generative AI and conversational AI empowers AI-based coaching applications to do more and interact more effectively than ever before.”
Although human managers remain crucial in the coaching process, the report notes the growing presence of automated, AI-driven coaching tools. These tools, which are considered essential for management practices, address the need for performance feedback across various roles.
The shift to remote work has heightened the necessity for sales coaching and learning, fueling growth and consolidation in the market. According to the report, Enterprise Coaching, bolstered by AI-based technologies, is poised to become a permanent fixture in enhancing human performance. Aragon Research forecasts that by 2025, 50% of enterprises will have adopted some form of AI-powered coaching agents.
Enterprise Coaching is expected to empower organizations by developing a more skilled and high-performing workforce. While managers will still oversee feedback and team performance, AI-driven coaching will streamline the process by enabling simultaneous coaching across entire teams.
The Aragon Research Globe for Enterprise Coaching, 2025 offers a detailed evaluation of 15 leading providers in the coaching industry, serving as a valuable resource for enterprises looking to upgrade their training strategies. As AI-based solutions continue to reshape the landscape, businesses that fail to adapt may risk falling behind.
The companies assessed in the report include:
Allego, AmplifiAI, AuctusIQ, Bigtincan, Cresta, Dialpad, Gong, Gryphon, MindTickle, Outreach, Qstream, Saleshood, Salesforce, Seismic, and Showpad.
About Aragon Research
Aragon Research provides high-impact visual research, consulting, and advisory services, helping enterprises make informed technology and strategy decisions. The company serves business and IT leaders, backed by a team of seasoned analysts.
