Monday, July 14, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    First-Person Filming: Mini Cameras Transform Storytelling

    First-Person Filming: Mini Cameras Transform Storytelling

    How Institutions Protect Citizens’ Personal Data

    How Institutions Protect Citizens’ Personal Data

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    How to Use Chrome Developer Tools to Teach Math Logic

    How to Use Chrome Developer Tools to Teach Math Logic

    Cybersecurity

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Forex

    Martingale Strategy in Forex: Theory vs. Reality in Volatile Markets

    XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

    XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    How to Use Real-Time Gold Charts for Better Trading Decisions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    Rejoining Europe: What could it mean for the British economy?

    Rejoining Europe: What could it mean for the British economy?

    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    6 Common Admin Mistakes that Property Managers Make

    6 Common Admin Mistakes that Property Managers Make

    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

    How Local Storage Services Make Home Organisation Easy

    How Local Storage Services Make Home Organisation Easy

    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Business

Branding Your Company: Key Aspects from an Offline Perspective

David Prior by David Prior
December 6, 2022
Reading Time: 3 mins read
Branding Your Company: Key Aspects from an Offline Perspective
594
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

A strong digital marketing campaign is a prioritised goal for many companies. Given how much the digital world dominates business and people’s everyday lives, this priority makes sense – not to mention how cost-effective building an online brand can be.  

That doesn’t mean traditional marketing doesn’t have its place, though. With a balanced blend of online and offline presence, businesses can achieve much more and reach a broader audience – but how is this done?

Related posts

Sofa

7 Decor Tips to Elevate Your Sofa in 2025

July 11, 2025
376
Chauffeur Car

How Do You Choose the Right Chauffeur Car for Your Special Event?

July 11, 2025
380

If you want to expand your business marketing beyond the digital world, here are some ways to improve your offline branding. 

Send Out Personalised Invitations

Are you planning a business event? Go above and beyond by sending out personalised event invitations. Print marketing is effective because people can physically hold it in their hands. The same cannot be said for marketing techniques like social media posts, websites, and online ads. 

A personalised invitation is exactly as it sounds – personal. It’s far more sentimental; the recipient will feel special to have received a beautiful event card that details the specifics of the occasion, from the dress code to the address. 

Shake Hands at Network Events

Giving a real-life face to a brand makes a world of difference. So, when representing your company’s brand at network events, shake as many hands as possible and, if you can, follow that up with a memorable and interesting conversation. Little gestures like this go a long way in boosting your brand’s image – particularly with clients that matter.

Host In-Person Workshops 

Does your company have something to teach? Perhaps you’re a tech company hoping to teach the average user how to use your new software as a service. Or, maybe you’re a skincare company with tons of knowledge about product application. Whatever lessons you can offer, do so via an in-person workshop. Invite clients, business partners, and potential customers to this workshop to show off your skills and expertise while creating a stronger brand image for the company. 

Promotional Products 

Whether hosting a networking event, running a workshop, or sending a ‘welcome’ letter, gift your clients and customers with a promotional product. People love free items, so it’s a great way to win people over. Plus, they will be reminded of your brand every time they use the branded water bottle, pen, or notebook you gave them.

A Physical Newspaper or Magazine 

Another excellent way to promote your brand offline is by starting a physical newspaper or magazine for your most loyal customers. Print and send out a magazine full of information about your business every month (or every few months). You could include industry tips, how-to guides, details of upcoming events, competitions, and even puzzles and quizzes. 

Use Your Voice

Some clients appreciate receiving a phone call rather than an email. Therefore, pick up the phone and speak to your clients directly every now and then. This more personal level of communication will go a long way, as it shows you are willing to give your time and attention to your clients.

The art of traditional marketing is not lost; it’s merely that it’s often buried beneath domineering digital marketing campaigns. Combine an offline marketing campaign with your digital one, and your business will grow exponentially.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Bespoke International Group reveals record growth in 2022

Next Post

Pickfords pledges to promote military recruitment

Related Posts

Sofa
Business

7 Decor Tips to Elevate Your Sofa in 2025

July 11, 2025
376
Chauffeur Car
Business

How Do You Choose the Right Chauffeur Car for Your Special Event?

July 11, 2025
380
Dog Slip Leashes
Business

Everything You Need to Know About Dog Slip Leashes

July 11, 2025
447
UK Payment
Business

Checklist for Choosing the Best UK Payment Processor for Your Startup

July 11, 2025
25
Sanctuary
Business

From Storage to Sanctuary: Reimagine Your Garden Shed as a Beautiful Outdoor Retreat

July 10, 2025
263
Chiller Hire
Business

How Chiller Hire Saves Money in 8 Simple Ways

July 10, 2025
443
Next Post
Pickfords pledges to promote military recruitment

Pickfords pledges to promote military recruitment

RECOMMENDED NEWS

Explore the Subconscious Mind and the Science of Dreams

Explore the Subconscious Mind and the Science of Dreams

11 months ago
557
Automotive Services: Tips and Tricks

Automotive Services: Tips and Tricks

2 years ago
469
NFT Crypto Collectibles

The Rise of Crypto Collectibles and Their Market

1 year ago
428
Debt, Slander and Abuse: The Truth about Pylewell Park, Baron Teynham, David Roper-Curzon and Harry Roper-Curzon

Debt, Slander and Abuse: The Truth about Pylewell Park, Baron Teynham, David Roper-Curzon and Harry Roper-Curzon

3 months ago
810

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

First-Person Filming: Mini Cameras Transform Storytelling

First-Person Filming: Mini Cameras Transform Storytelling

July 14, 2025
Arthur Mario Pinheiro Machado’s Biography: From Finance to Community Care

Arthur Mario Pinheiro Machado’s Biography: From Finance to Community Care

July 14, 2025
6 Common Admin Mistakes that Property Managers Make

6 Common Admin Mistakes that Property Managers Make

July 14, 2025
Forex

Martingale Strategy in Forex: Theory vs. Reality in Volatile Markets

July 14, 2025
XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

July 14, 2025
Home Care

How to Choose the Right In-Home Care Provider for Seniors

July 11, 2025
Sofa

7 Decor Tips to Elevate Your Sofa in 2025

July 11, 2025
Chauffeur Car

How Do You Choose the Right Chauffeur Car for Your Special Event?

July 11, 2025
Dog Slip Leashes

Everything You Need to Know About Dog Slip Leashes

July 11, 2025
10 Casino Tricks: How to Make Visitors Spend More Money?

10 Casino Tricks: How to Make Visitors Spend More Money?

July 11, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

First-Person Filming: Mini Cameras Transform Storytelling

First-Person Filming: Mini Cameras Transform Storytelling

July 14, 2025
Arthur Mario Pinheiro Machado’s Biography: From Finance to Community Care

Arthur Mario Pinheiro Machado’s Biography: From Finance to Community Care

July 14, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact