Holiday seasons are perfect for promoting your products, expanding reach, and boosting sales. Email marketing is a great channel to imbibe the holiday spirit and encourage customers to do the same.
Shopping for gifts, home essentials, and personal effects is common during Thanksgiving, Black Friday, and Christmas. If you market goods and services along this line, you should leverage email marketing to triple sales.
In this guide, a pro online essay helper from a professional essay writing service shares the best email marketing tips to explore during the holidays. Let’s dig in.
Use Irresistible Email Subject Lines
The holiday season is packed with lots of sales activity competing for the buyer’s attention. So, using powerful words as subject lines in your emails is the best way for marketers to boost sales.
Engage subscribers with killer subject lines, FOMO, emojis, and personalized emails. Much more than punchlines, show them how your products or services can give them a better holiday experience.
Make sure your subject line is sales-driven, time-based, and reflective of the holiday spirit. For example, an essay writer for hire service could offer a discount for students who hire an essay writer within the sales period.
Start Promoting Early
The best way to get in the marketing groove during the holidays is by starting early.
Sample scenario: Black Friday is a few weeks away.
Use your email campaigns to build intrigue and interest and keep your customers anticipating Black Friday deals. Make sure you discover all prospective customers with Radaris.com fast people search. Send reminder emails to subscribers about Cyber Monday and Black Friday and how to get the best holiday deals.
Use sales countdown reminders to drive subscribers to purchase before Black Friday ends. Promoting your sales early gives your customers more time to organize their spending.
Run Campaigns on Unpopular Holidays
Most businesses run email marketing campaigns on big holidays like Black Friday or Christmas. But that’s not enough. You can stand out from the crowd by also targeting lesser holidays.
Consider how you can make relevant campaigns on Green Monday, Giving Tuesday, Black History Month, and Pride Month to drive sales. For instance, the best essay writers could offer free writing sessions to returning customers in support of Green Monday.
So spread the word, help your customers learn about unpopular holidays, and recommend the best deals.
Share a Holiday Gift Guide
Beyond selling your products, your emails can offer helpful holiday guides to customers. Use your newsletters to suggest cool gift ideas for diverse age groups, romantic partners, and low price points.
Sharing a holiday gift guide as part of your email campaigns shows that you’re in touch with the stress of holidays. Your customers would definitely appreciate the gesture.
Your holiday guide can also give subscribers a better perspective on where to shop. And somewhere within that holiday guide, you can squeeze in why they should patronize you.
Send Personalized Email Campaigns
Christmas, Thanksgiving, and other religious celebrations focus on spending quality time with friends, family, and loved ones. As a cheap essay writer brand, you can make your customers feel extra special during the holiday season using personalized emails.
Email marketing makes it easy to personalize emails and engage customers with personalized content. Adding their first name to the subject line is the perfect example.
Personalized email campaigns can also help to attract clients’ attention amidst the holiday buzz. Once you get their attention, it’s easier to make sales.
Use Last-Minute Deals
Whether you like it or not, some people still make last-minute preparations. In 2020, 79% of Christmas shoppers didn’t bother about gift shopping until it was two weeks to Christmas.
Let your emails offer last-minute advice on Christmas shopping and where they can get gifts fast. With these campaigns, your subscribers will feel that you don’t want them to miss out.
Also, note that last-minute shoppers intend to shop in person rather than fuss over online shopping delays. So, make sure you can provide last-minute sales for in-person locations.
Send Post-Holiday Emails
Your holiday campaigns shouldn’t end when the Christmas lights go off. You can send out thank-you emails to customers – and even slip in a sweet referral deal.
And if your subscribers don’t get the perfect holiday gift, you should be prepared with irresistible offers. The best post-holiday campaigns will lead to more sales and generate return customers.
That said, send post-holiday emails to encourage customers to stick around. You can also promote services that didn’t get enough engagement during the holidays, for example, paper writing services that offer essay writers for hire.
Conduct a Year-in-Review
A “year in review” campaign effectively builds a stronger relationship with your clients. It displays how much customers have contributed to your company’s growth using your product or service.
At the end of the business year, show your customers how many times they’ve used essay writer help, the number of hours spent searching your site, and the comments they made. These numbers will excite anyone and inspire them to do more.
Just because it doesn’t scream ‘Order Now’ doesn’t make it invalid. But if you value client engagement and response, you should conduct a year-in-review campaign.
Conclusion
Finding the perfect gift or setting the tone for the holiday season can be challenging. That’s why you should engage and help your customers figure out what they need. Customers know that you want to make a sale. So don’t forget to provide value as you promote holiday deals and discounts. With a well-mapped email marketing strategy, you can have a blast selling during holidays.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
