Tuesday, July 15, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    First-Person Filming: Mini Cameras Transform Storytelling

    First-Person Filming: Mini Cameras Transform Storytelling

    How Institutions Protect Citizens’ Personal Data

    How Institutions Protect Citizens’ Personal Data

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    Microsoft Restructures Xbox and Sales Divisions Ahead of FY26: Fourth Wave of Layoffs Begins

    How to Use Chrome Developer Tools to Teach Math Logic

    How to Use Chrome Developer Tools to Teach Math Logic

    Cybersecurity

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Understanding GBP’s Volatility Relative to EUR and USD

    Understanding GBP’s Volatility Relative to EUR and USD

    Forex

    Martingale Strategy in Forex: Theory vs. Reality in Volatile Markets

    XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

    XRP-Led Altcoin Rally Rewrites the Crypto Playbook — Here’s Why AIXA Miner Is the Smartest Passive Move You Can Make

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    Card-to-Card as P2P Payment Infrastructure for E-commerce Platforms: Faster, Safer, No Bank Account Needed

    How to Use Real-Time Gold Charts for Better Trading Decisions

    How to Use Real-Time Gold Charts for Better Trading Decisions

    Rejoining Europe: What could it mean for the British economy?

    Rejoining Europe: What could it mean for the British economy?

    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    6 Common Admin Mistakes that Property Managers Make

    6 Common Admin Mistakes that Property Managers Make

    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

    How Local Storage Services Make Home Organisation Easy

    How Local Storage Services Make Home Organisation Easy

    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Business

Gilad Krein explains how to choose a name for your online business

Danielle Trigg by Danielle Trigg
August 17, 2022
Reading Time: 7 mins read
Gilad Krein explains how to choose a name for your online business
496
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

In a competitive business world, entrepreneurs need creative and unique names for their companies to stand out.

A business advisor and digital nomad, Gilad Krein has a personal blog about business and advises businesses. He believes a company’s name is one of the most important and visible aspects of any business.

Related posts

How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI

How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI

July 15, 2025
361
Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last

Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last

July 15, 2025
394

“Your business will be remembered by its name,” Gilad Krein said. “It’s how they’ll find you online. And it’s often the first thing they’ll see when looking for your product or service.”

In this article, he provides tips on coming up with catchy business names.

What Gilad Krein thinks a good business name should Include

An excellent online business name should convey a message, be memorable, and stick out from the crowd. Gilad Krein describes the characteristics of a great business name as follows:

Suggestive

A business name needs to suggest something about the company. What does your business do? What are its values? Think of your business in terms of how you would like it to make your customers feel.

“A good name for your online business should be able to evoke something about the brand. The name should contain a keyword or concept that represents the business,” Gilad Krein said.

Memorable

Coming up with a memorable and unique online business name can be challenging. However, trying to make your business name as unforgettable as possible is essential.

People are unlikely to return to your website or buy your product if they can’t recall your name. “Use wordplay or alliteration to make your online business name more memorable,” Gilad Krein suggested.

Imagery

In addition to being memorable, it’s also crucial for your online business name to be visually evocative. People should be able to see the image of your company in their minds when they hear the name.

In this way, they will be able to remember and locate your business in the future. “You can also try using alliteration or rhymes to create a name that’s easy to picture,” Krein said.

 Legs

Entrepreneurs generally prefer business names that can be used for a long time. Your chosen name should apply to more than just your website or product.

“A good online business name should be able to lend itself to a theme for extended mileage. You can use the same name for the website, social media channels, marketing materials, etc.” Krein said.

Emotional

A good business name should also evoke an emotional response from its customers.

“Your business name should be something that people can connect with on an emotional level. This way, they’ll be more likely to remember your name and return to your business,” Krein said.

How to Choose a Business Name, according to Gilad Krein

Before you choose a business name, it’s essential to do your research. You’ll want to make sure that the name you choose is available and won’t be confused with another business.

Gilad Krein recommends the following tips for any entrepreneur choosing a business name:

Choose a name that creates the right impression 

You do not want a name that will turn people off or make them second-guess your business. Also, you want to ensure that the name you choose for your brand easily connects with your line of trade.

For example, a name like “Home Food” would not be a good idea if your company sells organic food.

Pay attention to pronunciation and spelling 

Remember that many different cultures and societies exist. So, you want to avoid cultural and language mishaps by picking a name that’s easy to pronounce and spell.

So, double-check how the name is pronounced and how it is spelled. If your name is mispronounced or misspelled, you risk losing customers.

It easily describes what you do 

The name should tell people what kind of product or service you provide. For instance, the name “Cake Boss” would work for a bakery that sells cakes.

Whenever possible, avoid generic names. Customers may mistake your brand for a different company.

Consider the future 

You need to consider how your company will expand and develop over time. This should play an essential part in the name-selection process.

You should ask yourself questions like: What products or services would we like to add in the future? What would we want to change?

If unsure how to do this, consider looking at businesses like yours to find names to inspire you.

Consider potential overseas hurdles 

Your business name must be appropriate in other cultures if you do business overseas. Try to find out if there are any hurdles to picking a name for your business.

Business-naming mistakes Gilad Krein thinks you should avoid

Regarding business names, Gilad Krein has seen it all with his ten years of experience helping online businesses grow. He has helped businesses choose names and has also seen businesses make costly mistakes.

“In the long run, bad naming decisions can cost businesses a lot of money,” Krein said. Here are the top business naming mistakes to avoid:

Choosing a name based on one specific product 

“If you choose a name based on one product, you’re likely to get pigeon-holed,” Gilad Krein said. “And if that product ever goes away, your whole business could be in trouble.”

The name seems unrelated to the business

Krein said that another mistake businesses make is choosing a name that appears irrelevant to the company. “This is often a result of businesses wanting to be ‘cute’ or ‘clever’ with their name,” Krein said. “But, in the end, it just confuses people.”

Too literal or plain

 “You want to avoid names that are too ‘on the nose,'” Krein said. “Make sure your name is not too generic. You want something unique and memorable.”

Too sophisticated

Krein believes that businesses should also avoid too sophisticated names.

“You want to make sure that your name is something people can understand and pronounce,” Krein said. “A name shouldn’t be so sophisticated that people can’t pronounce it.”

Not checking if there is a .com domain 

“You want to make sure that you can get a .com domain for your chosen name,” Gilad Krein said. “If you can’t, you might want to consider a different name.”

In conclusion – be open minded when naming your business

Choosing a business name isn’t something that should be taken lightly. Consider many factors when making your decision. Money can be lost in the long run if you make a mistake.

So, take your time, research, and choose the right name for your business.

When starting your online business, naming it on your own can be challenging. Getting a few different perspectives from friends, family, and potential customers is always a good idea.

To build a brand, you need more than just a business name. It will give your business an excellent first impression, but you must meet the customer’s expectations to succeed.

Danielle Trigg

Previous Post

Are automatic cars more expensive?

Next Post

Campervan or Motorhome? Which Is Right For You?

Related Posts

How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI
Business

How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI

July 15, 2025
361
Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last
Business

Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last

July 15, 2025
394
The Benefits of Routine Cleaning Services for Busy Families and Professionals
Business

The Benefits of Routine Cleaning Services for Busy Families and Professionals

July 15, 2025
425
Online Business
Business

Home-Based Hustles: 3 Profitable Online Business Ideas

July 15, 2025
348
OEM
Business

The Difference Between OEM, Aftermarket, and Manufacturer-Direct Excavator Parts

July 15, 2025
347
One-Day Culture
Business

Micro-Experiences: How Londoners Are Embracing One-Day Culture

July 15, 2025
391
Next Post
Campervan or Motorhome? Which Is Right For You?

Campervan or Motorhome? Which Is Right For You?

RECOMMENDED NEWS

The Role of Catholic Books and Literature in Spiritual Growth

The Role of Catholic Books and Literature in Spiritual Growth

1 year ago
455
Group of Investors

The New Investor’s Guide: Training Tips for a Successful Start

9 months ago
556
Market Intelligence

Strategic Clarity: Why US Leaders Trust India for Market Intelligence

4 weeks ago
25
Legal & General Modular Homes opens Portholme scheme in Yorkshire

Legal & General Modular Homes opens Portholme scheme in Yorkshire

4 years ago
543

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Studs vs Hoops: Online Shopping Tips for The Best Earrings

Studs vs Hoops: Online Shopping Tips for The Best Earrings

July 15, 2025
Interview stress? Here’s how to manage your nerves and perform your best

Interview stress? Here’s how to manage your nerves and perform your best

July 15, 2025
The Big Bass Series Rise to Stardom

The Big Bass Series Rise to Stardom

July 15, 2025
How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI

How a Digital Marketing Agency Can Deliver Affordable Local SEO with Real ROI

July 15, 2025
Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last

Enhance Comfort, Style and Ambience with an Electric Fireplace Built to Last

July 15, 2025
Top Books and Resources for PEBC Exam Preparation

Top Books and Resources for PEBC Exam Preparation

July 15, 2025
The Benefits of Routine Cleaning Services for Busy Families and Professionals

The Benefits of Routine Cleaning Services for Busy Families and Professionals

July 15, 2025
Online Business

Home-Based Hustles: 3 Profitable Online Business Ideas

July 15, 2025
OEM

The Difference Between OEM, Aftermarket, and Manufacturer-Direct Excavator Parts

July 15, 2025
One-Day Culture

Micro-Experiences: How Londoners Are Embracing One-Day Culture

July 15, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Studs vs Hoops: Online Shopping Tips for The Best Earrings

Studs vs Hoops: Online Shopping Tips for The Best Earrings

July 15, 2025
Interview stress? Here’s how to manage your nerves and perform your best

Interview stress? Here’s how to manage your nerves and perform your best

July 15, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact