Cruises are a unique experience and a familiar favourite for many holidayers in the UK. The past few years haven’t been easy for the industry, but a more promising future is certainly on the way.
In this article, we’ll discuss how cruising has been sailing towards recovery and what it can rely upon to attract customers going forward.
The cruise industry emerging from stormy seas
COVID-19 caused significant disruption to tourism and hospitality around the world. Cruises were the subject of lasting restrictions long after aviation was permitted by governments, which hit the industry hard.
However, fast-forward to 2023 and demand for cruises is well and truly back. If anything, the number of people holidaying on the water is up on pre-pandemic levels, with forecasts showing a 6% rise. It represents a strong recovery for the industry following the turbulent waters of the pandemic and a bright horizon ahead.
Modest growth is forecasted for the cruise industry over the next few years, but growth nonetheless.
What makes cruises so popular?
- Great value for money: Some cruises are like an all-inclusive holiday at sea. For a single fee per person, you can have everything sorted, including accommodation, food and drink, entertainment and transport. Some elements may not be included in the price, but you’re still getting a good deal regardless.
- A variety of travel experiences: Ships come in all shapes and sizes, and the variety of tours you can book is vast. Adult-only tours, family-friendly holidays, Disney-themed adventures, super cruises and Egypt river cruises along the Nile – you can choose the perfect holiday experience for you. Whether you prefer the energy of a big crowd or the intimacy of a smaller group, cruises can provide it all.
- Hassle-free: Another big selling point for cruises is how easy they are to plan. They really are a hassle-free holiday experience because you turn up to port, hop aboard and the rest of taken care of for you. Forget booking a hire car, sorting accommodation, planning excursions and finding places to eat – it’s all within walking distance on the vessel.
Multiple destinations and only unpack once: Cruises are a fantastic way to see multiple destinations from sea and land. But the best part is that you only have to unpack once! Sail the seas in style and jump off when you feel like it, or just admire cities and natural wonders from your cabin or the viewing deck. You have complete freedom to do as you wish!
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
