If you’re looking to buy, say, a new car, you’d probably go for a brand that showcases the car’s rigorous tests through videos rather than one that uses a well-detailed brochure. In support of this, Wyzowl suggested that 89% of buyers were likelier to buy a product after watching a video stream.
The Popularity of Live Streams
Many industries are already leveraging live streaming to engage with their audiences innovatively. In the fashion industry, firms use video streams to present new collections, behind-the-scenes footage and styling sessions. Similarly, in the iGaming sector, live gameplay and tournaments have become popular. Through games like live bingo at Paddy’s site, providers ensure players can interact with presenters and other players in real-time. This enhances player engagement and can improve loyalty rates, driving business success.
The growing rise of live-streaming experiences has been partly fueled by an increasing demand for real-time experiences. Unlike text-based content, live streaming allows viewers to ask questions, leave comments and receive immediate responses, making the experience more immersive. According to a Livestream and New York Magazine survey, 80% of respondents said they would rather watch live video from a brand than read a blog, and 82% preferred live video to social posts.
A Unique Way to Connect with Potential Buyers
Videos offer a unique way to connect with audiences personally. They help you introduce your brand story in a way that plain text can’t, increasing the likelihood of potential customers letting their guard down. Through live streams, you can speak to consumers’ needs and aspirations, earning more trust. Fortay Media found that 91% of consumers wanted video content, signalling the need for more visual storytelling encounters that enhance their connections with businesses.
Adding brand elements to your video is amongst the top ways to stamp video content with your brand. A study by Marq found that consistent brands could increase their revenue by 33%. By hosting live Q&A sessions and panel discussions, businesses can address the sensitive concerns of their audiences, which makes customers trust them even more. Plus, incorporating product demonstrations, customer testimonials and case studies in video streams allows you to further prove your company’s capabilities to potential customers.
Most contemporary customers tend to research the real-life experiences of your products before purchasing. So, as Yellow Glove Productions reports, featuring customer stories in your video content can be a great way to tap into new markets. ASML, Creative Animal and VIXY have done this before. They organised a live event that combined AR (Augmented Reality) and safe live streaming where participants could interact with each other and ask questions directly to the management.
In conclusion, as businesses seek to build trust through authentic engagement, live streaming can be a powerful way to get you started. By leveraging the immediacy and interactivity of live content, companies can humanise their brand and establish credibility in the eyes of consumers. As demand for real-time video engagements increases, businesses prioritising such experiences will undoubtedly reap the benefits of stronger customer relationships and increased loyalty.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
