Thursday, September 18, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

    How AI Can Optimise Cash-Out Functionality

    Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

    NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

    Nano Banana

    Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

    Mental Health

    Mental Health Barriers Older Adults Face Due to Social Stigma

    Man typing on a laptop computer, focused on his work in a well-lit environment.

    The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Close-up of the word gambling

    UK gambling tax debate: simplification or squeeze?

    Close-up of dollar paper bills

    Net Worth of Pastor Chris Oyakhilome: 15 Key Contributors

    Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

    Finance vs accounting: Key differences and career paths

    The Role of Blockchain in Sports Beyond Cryptocurrency

    The Role of Blockchain in Sports Beyond Cryptocurrency

    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Red door labeled "Fire Exit Keep Clear," indicating it should remain unobstructed for safety.

    Fire door compliance: Essential considerations for contractors and housebuilders

    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Marketing

5 Common Mistakes in B2B Branding and How to Avoid Them

David Prior by David Prior
July 2, 2024
Reading Time: 3 mins read
5 Common Mistakes in B2B Branding and How to Avoid Them
485
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Building, and maintaining a well-established brand in a cutthroat landscape of B2B industries isn’t just optional, it’s essential. Strong branding helps build trust, drives repeat business and helps increase profits.

That being said, the journey of B2B branding is fraught with danger. Even the smallest mistakes can impact your brand. As an experienced B2B branding agency, we will reveal the 5 most common pitfalls in B2B branding and practical tips to avoid them.

Related posts

Marketing Strategy

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25

Mistake 1: Inconsistent Brand Messaging

The biggest blunder a B2B brand can do is send mixed signals. Each of your customers wants an answer to the same equation, not to tackle various questions. They want to know who you are, how you create value, who you are here to serve, and how they can buy into it. Mixed signals build mistrust for your brand.

Wherever your customers engage with your business, on the website or in their mailbox, make sure they can easily identify your brand. Whether on social media or by email, everything you say should align with your brand’s overall values, goals, and personality. Thus, you must develop a clear brand voice, tone, and identity.

Mistake 2: Neglecting the Target Audience

Creating a brand, but overlooking the audience can leave you without a loyal customer base or audience. The whole point of having a brand is that it solves sell-problems, and fills aspirational needs. Skip this step, and your brand hangs in limbo, without relevance or connection to anyone.

Without loyalty, potential customers don’t have any reason to believe your brand will support their needs or deliver on its promises. Bring your brand in line with your audience through proper market research, create buyer personas, and let them do your marketing.

Mistake 3: Underestimating the Power of Visual Identity

In the era of quick downloads, online presence makes for the online first impression.

Think of it as walking into a site with contradictory colours, fonts, and a 5-year-old feel, will you trust that ‘business’?

Investing in good website design is a footprint for your brand — that you are trustworthy enough. This also persuades visitors that your business is dependable. Give your brand a fresh set of visuals by investing in professional designers or design agencies.

Mistake 4: Lack of Brand Differentiation

Many brands don’t stand out and can seem redundant. If you could swap your brand seamlessly with a half-dozen others, you don’t have a brand. You have a commodity, and you’re fighting a battle that can’t be won. To overcome this, first, create a brand positioning. Add some brand messaging and highlight the unique strengths that make it stand out.

Mistake 5: Ignoring the Importance of Brand Storytelling

There’s more to life than just buying stuff and selling stuff. But, in the B2B product or service relationship, we often forget that truth and instead, deliver imperatives. Or, we just sell products. A brand story lets others know who you are, that you’re human, and that you’re passionate. Create a unique brand story reflecting the values & mission of the company. It makes you relatable, and much more likeable.

Conclusion

Branding is a core business function. By avoiding common mistakes, and leaning into the best practices of brand building, you can create a strong brand that will resonate with your audience and help you achieve your business goals.

Before you leave, take a moment to perform an honest assessment of your brand. Is it time to course-correct? Do you appear strong and coherent on the outside? The brand experts at Mark-making specialise in partnering with B2B companies to create brand solutions that drive business success. Contact us, to learn how we can formulate a brand strategy just for you.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Best Ways to Increase Your Luck at Online Casinos

Next Post

Budding Streamer? Explore these Underrated Niches for YouTube

Related Posts

Marketing Strategy
Marketing

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing
Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25
Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
461
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
596
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
398
The New Rules of Marketing for Blockchain Brands in 2025
Marketing

The New Rules of Marketing for Blockchain Brands in 2025

April 24, 2025
586
Next Post
Budding Streamer? Explore these Underrated Niches for YouTube

Budding Streamer? Explore these Underrated Niches for YouTube

RECOMMENDED NEWS

Strategies for Reducing Waste in Electronics Supply Chain Operations

Strategies for Reducing Waste in Electronics Supply Chain Operations

5 months ago
488
London Cosmetics: Filler Trend Continues to Grow in Different Ways

London Cosmetics: Filler Trend Continues to Grow in Different Ways

2 years ago
549
Top 10 Sell House Fast Companies in the UK

Top 10 Sell House Fast Companies in the UK

3 months ago
483
Hiring Offshore Talent? Here’s What You Need to Know About Secure Access

Hiring Offshore Talent? Here’s What You Need to Know About Secure Access

4 months ago
421

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Collection of online casino games displayed alongside colorful gambling chips.

How Do Independent Casinos Differ From Those That Are Part of Larger Gambling Groups?

September 18, 2025
Close-up of the word gambling

UK gambling tax debate: simplification or squeeze?

September 18, 2025
Close-up of dollar paper bills

Net Worth of Pastor Chris Oyakhilome: 15 Key Contributors

September 18, 2025
Bingo card placed on a red and white plaid tablecloth, ready for a fun game night.

What New Bingo Sites Have to Offer and How to Choose One

September 18, 2025
Winter scene featuring a car parked outside a church, with snow covering the ground and trees nearby.

How to Get Your Car Park Ready for Winter

September 18, 2025
Neon Revolution

The Neon Revolution: Why LED Signs Are Transforming UK High Streets

September 18, 2025
Neon Signs

Wedding Trends 2025: Why Neon Signs Are the Must-Have Statement Piece

September 18, 2025
LED Neon

Eco-Friendly Glow: How LED Neon Signs Support Sustainable Business Practices

September 18, 2025
headphone

Wireless Headphones and Noise Cancellation Headphones: A Simple Guide for Everyday Use

September 18, 2025
Earbuds

Is It Bad to Sleep with Earbuds In?

September 18, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Collection of online casino games displayed alongside colorful gambling chips.

How Do Independent Casinos Differ From Those That Are Part of Larger Gambling Groups?

September 18, 2025
Close-up of the word gambling

UK gambling tax debate: simplification or squeeze?

September 18, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact