TV is known as a trusted medium when it comes to the worlds of advertising and entertainment. We are all used to being able to scroll through a variety of television programmes to find the perfect show. But the world is changing. So, what are the predictions for TV over the next 10 years? That’s what we are going to find out below!
1. Television will have competition
Nowadays, television isn’t the only medium available for entertainment. Instead, television is going to have a lot more competition to keep viewers interested in its traditional format. This includes going against big streaming brands like Netflix, Amazon Prime, Hulu and Disney+. It’s very likely that television will eventually rely on live broadcasts and events to bring in more of an audience.
If you are looking to combat the increased competition with your ad strategy, businesses like Finecast can help you get started. With expert knowledge of the industry, you will be able to optimise your ads, maximise your reach, and thus increase your ROI.
2. Television channels will decrease
As television is slowly becoming more reliant on digital streaming mediums to offer its audience a more interactive experience, this makes it more likely that the amount of TV channels available will decrease. TV audiences find it difficult to sit through interruptive commercials, so it’s more likely that they will use other streaming services for entertainment. That’s why it’s possible that TV channel numbers will decrease to compensate for the audience’s viewing tastes.
3. Screen use
When you think about television, you naturally think of a big screen in a living room. However, television can now be accessed through a range of different mediums. This includes phones, tablets and computers. To keep up with other mediums, TV websites are offering catch-up shows that can be viewed on smaller devices through a high-quality format. This can help engage viewers.
4. Broadband as a utility
It’s been predicted that having access to broadband data will practically turn into an essential utility. This is similar to electricity, gas and water. Hopefully, in the future, homes will be provided 1Gbs connections without there being any restrictions.
5. Blocking advertisements
Although advertisers may find this frustrating, it’s very likely that viewers will be able to pay to block advertisements from appearing on their TV. A premium subscription service may be offered to help people focus on the TV content. If this happens, it’s likely that TV may be able to compete with other streaming services.
6. Fibre-optic networks & TV
Instead of focusing on traditional cable television, it’s very likely that a fibre-optic network will be offered to homes. This is because operators may end up moving to internet protocols. If they do this then it’s more likely that they will be able to provide audiences with more video media, as well as audio-visual media. Therefore, it’s likely that other providers may end up competing with this updated form of television.
Are you going to use TV advertising?
TV advertising is extremely useful if you are looking for a way to grow your business. You can use a trusted medium to increase your visibility and find brand new customers.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
