Friday, August 8, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Aerial view or a Sustainable Urban Space

    Innovative solutions for sustainable urban development

    Smart Car Dash Cam

    How new drivers in big cities can stay safe with smart dash cam technology

    Close-up of a Ray-Ban Eyeglasses

    Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

    Telecom Communication

    Guideline to Picking Right Tailored Telcom Solutions

    Spreadsheet

    From Spreadsheet to Smart System: Why Financial Teams Need Web Apps and Formula Transparency

    Why eSIMs Are a Game Changer for Remote Workers

    Why eSIMs Are a Game Changer for Remote Workers

    Ways to Share Video Content Without Internet Access

    Ways to Share Video Content Without Internet Access

    Why UK Grant Management Software Is Essential for NGOs

    Why UK Grant Management Software Is Essential for NGOs

    One App, Infinite Uses: How Revolut Is Reshaping Online Transactions

    One App, Infinite Uses: How Revolut Is Reshaping Online Transactions

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Panoramic view of London's skyline featuring iconic buildings like the Shard and the London Eye against a clear sky

    Can London Still Compete with Silicon Valley and Berlin in Tech Investment?

    Using a Laptop

    How to Accept Altcoin Payments and Upgrade Your UX Strategy

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    5 Smart Money Moves For Dynamic People

    5 Smart Money Moves For Dynamic People

    What Is a Payment Gateway and Why Your Business Needs One

    What Is a Payment Gateway and Why Your Business Needs One

    How Ethereum is changing things in the business world in 2025

    How Ethereum is changing things in the business world in 2025

    Financial Literacy and Artificial Intelligence – A Psychologist’s Perspective

    Financial Literacy and Artificial Intelligence – A Psychologist’s Perspective

    Everything You Need to Know About Multi-Million Loans

    Everything You Need to Know About Multi-Million Loans

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    6 Common Admin Mistakes that Property Managers Make

    6 Common Admin Mistakes that Property Managers Make

    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Business

Sergey Karshkov: What Is T-Commerce?

Claire by Claire
March 29, 2022
Reading Time: 3 mins read
Sergey Karshkov: What Is T-Commerce?
303
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

With extensive experience of the marketing industry, 9 Pandas founder Sergey Karshkov will be well aware of the potential posed by t-commerce and ready to support clients with its future developments. This article will explore the potential of t-commerce to add a new, highly engaging and effective advertising channel.

In essence, t-commerce is trade conducted via a smart TV. This relatively new marketing platform facilitates interactive and addressable advertising. Its two primary drivers are connectivity and scale, both of which are rapidly reaching tipping point.

Related posts

Virtual Cards

The Rise of Virtual Cards. What Businesses Need to Know for the Next 10 Years

August 6, 2025
361
E-Bike

Why Commuting by E-Bike Is One of the Easiest Ways to Reduce Your Carbon Footprint

August 6, 2025
474

In the United States today, 74% of households have at least one active connected TV device. Analysts predict that the rapidly increasing market for voice-enabled devices will place additional impetus on smart TV OEMs to tap into the t-commerce revenue stream to boost meagre margins in a highly competitive industry.

It is easy to draw parallels between the advent of t-commerce and the early days of mobile commerce, or m-commerce as it became known. Just a decade ago, few people envisioned using their mobile phone to buy laundry detergent.

It took three key developments to change the status quo: a surge in growth in connectivity following the creation of smartphones; the formalization of secure payment solutions; and the widespread deployment and adoption of user-friendly commerce interfaces.

In 2012, m-commerce sales represented just 11% of total e-commerce sales, drawing a revenue of under $25 billion. By 2018, that percentage had risen to 33%, with m-commerce sales rising to circa $208 billion. In 2021 there was an explosion in m-commerce, with sales projected to surpass $420 billion, accounting for almost 54% of all e-commerce.

From Miracle Socks to My Pillow and Forearm Forklifts, many consumers are lured by deals touted in infomercials. T-commerce is essentially a next generation, point-and-click version. With t-commerce, all consumers need to do is point and click their remote to schedule a test drive, receive coupons, or purchase a product.

Hulu is already leveraging t-commerce to promote its content. In addition, Connekt recently joined forces with Sony Electronics, integrating Connekt’s t-commerce platform on Sony Blu-ray disc players and smart TVs, according to Retail Dive.

By facilitating the buying and selling of products and services via a smart TV, t-commerce provides scope for an e-commerce revolution. Research from Hulu suggest that viewers spend twice as much time engaging with brands when advertisements are interactive, driving up purchase intent by a staggering 160% compared with conventional ads. Combine this with Connekt’s research, which suggests that 75% of shoppers would be willing to purchase items directly from the TV given the opportunity,  and it is easy to appreciate the considerable brand channel opportunities.

Experts suggest that t-commerce could reshape the home shopping experience for consumers, with Amazon currently running tests within its Prime shows and Sky recently unveiling a new shoppable ad format. According to statistics from eMarketer, there are currently 93 million US homes with an active smart TV or over-the-top (OTT) device, opening up an entirely new channel for brands seeking to enhance shopping experiences and make them more personalized.

TV remains the biggest, most-watched screen in most modern homes. Technologies currently in development will soon enable consumers to buy directly from their favourite brands in real time, with just a few clicks of the remote. Businesses continue to invest in linear TV ads, but in terms of engagement and building branding awareness, their effect is somewhat limited.

With high-impact visual potential, connected TV ads could add a new dimension to omni-platform sales presence, enabling brands to connect with consumers and provide value. This multi-sensory touchpoint could be used to capture imaginations, informing the consumer journey while simultaneously providing businesses with valuable insights to inform future marketing strategies and drives.

Claire

Previous Post

Unmatched Reasons for Having a Mobile App for Your Business

Next Post

MAN – I Have to Have It

Related Posts

Virtual Cards
Business

The Rise of Virtual Cards. What Businesses Need to Know for the Next 10 Years

August 6, 2025
361
E-Bike
Business

Why Commuting by E-Bike Is One of the Easiest Ways to Reduce Your Carbon Footprint

August 6, 2025
474
Babywonders
Business

Babywonders UK: Luxury Baby Gift Sets for Cherished Moments

August 6, 2025
443
YouTube Views
Business

From Zero to One Million YouTube Views: How This Creator Succeeded

August 6, 2025
553
Shopify Agency
Business

Looking for a Shopify Agency in Dubai? Here’s Why Businesses Choose Novelty Ads

August 6, 2025
4
Twerk Memes
Business

Make Fun Twerk Memes with AI to Shake Up Your Social Feeds

August 6, 2025
3
Next Post
MAN – I Have to Have It

MAN – I Have to Have It

RECOMMENDED NEWS

Responsible Betting with Fanatics Sportsbook’s No Sweat Bets

Responsible Betting with Fanatics Sportsbook’s No Sweat Bets

8 months ago
442

A New Player in the Gambling Industry to Watch

3 years ago
394
The Secrets Behind Roulette Numbers: Myths and Facts

The Secrets Behind Roulette Numbers: Myths and Facts

1 year ago
37
Hobbies That Can Also Be Side Hustles

Hobbies That Can Also Be Side Hustles

12 months ago
590

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Storage Units

Efficient storage solutions for seasonal items

August 8, 2025
Aerial view or a Sustainable Urban Space

Innovative solutions for sustainable urban development

August 8, 2025
Pharma Production and Factory

Revolutionizing Pharma Production: The Role of Pharma Manufacturing Software

August 8, 2025
Discovering the Charlie Oven The Rural Ranges Ltd Approach

Discovering the Charlie Oven The Rural Ranges Ltd Approach

August 8, 2025
Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

August 8, 2025
Telehealth Home Monitoring vs. Traditional Care Visits: Maximizing Value in Aged Care

Telehealth Home Monitoring vs. Traditional Care Visits: Maximizing Value in Aged Care

August 8, 2025
Judge gavel, a small mallet

UK Gambling Reform 2025: What Betting Operators and Punters Can Expect

August 7, 2025
Man in black crew neck t-shirt using macbook

How Online Casino Gamers Stay Social While Playing Solo

August 7, 2025
Smart Car Dash Cam

How new drivers in big cities can stay safe with smart dash cam technology

August 7, 2025
Close-up of beers in Amsterdam

Beer Bike Amsterdam: Top Things to Avoid for the Best Experience

August 7, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Storage Units

Efficient storage solutions for seasonal items

August 8, 2025
Aerial view or a Sustainable Urban Space

Innovative solutions for sustainable urban development

August 8, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact