With so many projects popping up here and there, it’s critical to find a way for your crypto project to push through the noise. Obviously, this is where the real value of a crypto marketing agency lies.
The problem is that all agencies claim that they can put you on the map, but a fraction of them may actually deliver. So, how do you distinguish quality teams from those with false promises?
A checklist can help.
The Checklist to Find the Right Agency
Before starting to seek the top crypto marketing agencies, you need to set up a series of filters to find the best match. Use the following as your criteria:
Client Reviews
There is no better way to judge a crypto marketing firm than by hearing from their current or former clients. If you want to know things that aren’t immediately obvious, ask to talk with these customers personally.
You can tell whether an agency is legitimate by looking at their portfolio, which should include comprehensive case studies and campaigns. The capacity and quality of their work are shown in these pieces.
Reputation & Experience
The best advertising firms to work with have already established themselves in the crypto market. Knowing the ins and outs of the market and the possibilities and threats it presents requires experience. A seasoned firm will have seen it all and figured out how to handle every situation that comes their way.
Transparency
Collaborating with a firm that values honesty and moral advertising is vital in a sector where uncertainty and strict regulation is rampant. This shields the image of your project and makes sure it follows the rules as they change.
Find out how they handle matters of compliance and changes in regulations. To see how they run campaigns and report openly, ask for samples. Look at their track record of honest and ethical advertising in the sector.
Pricing Structure
Marketing firms that specialize in cryptocurrency use a variety of pricing strategies. A monthly retainer fee is one price strategy that some firms use, while others choose to base their rates on individual projects. Learn about the various agencies’ price structures and compare them with your project’s budget and objectives.
Just make sure that you get comprehensive long-term support when working with a monthly retainer structure, as some firms don’t cover this.
In-House vs Outsourcing
There’s usually a negative feeling around outsourcing crypto marketing, and sometimes for a good reason. Outsourcing is not inherently bad if the firm partners with an established team in your specific field.
The problem starts when agencies claim to be in-house while outsourcing services. Transparency is everything here. Ask about their operations and the outsourcing partner. That team (usually off-shore) must offer a level of specialization that you can’t get from any other team.
If it’s just for the sake of saving money, it’s no good.
But it’s not a good sign when the firm claims to be in-house while
Three Red Flags in a Crypto Marketing Agency
When sifting through different agencies and websites, make sure to look out for these three red flags:
Contract Traps
When you see long-term contracts, that’s a red flag. Your freedom should never be restricted to a deal. The best crypto SEO agencies work on a project-based basis and win clients based on performance, not contracts.
Low Prices
It’s always great to find a good bargain, but not at the expense of hurting your project. There are many agencies, usually off-shore, that promise to deliver the “same quality” as a reputable team but at a fraction of the cost.
Sadly, some newcomers into the scene may fall into the trap, thinking that they’re saving money when in fact they’re creating much bigger problems down the line that’ll cost them a lot more to fix.
If it’s too good to be true, it usually is.
Shady Operations
One last red flag is to find out who will be in charge of your project. Would you rather have a rookie SEO partner with less than two years of experience handling the matter or an expert with ten years or more of experience who has ranked keywords that get 40,000 or more hits each month?
In the End
If you want to cut through the noise in the crypto scene, you need to invest wisely in a crypto marketing agency, and it all begins with filtering out the trash. Don’t shy away from asking questions, and don’t sacrifice quality for money.
