This article explores the difference between scaling and growing a business. We also share a few strategies that you can implement to start scaling your company, such as using mobile proxies for competitive analysis, pricing intelligence and more.
The Difference Between Growing and Scaling an E-Commerce Business
Often, these terms are used interchangeably when it comes to growing or scaling an e-commerce company. However, they mean different things. It’s important to understand the difference between growing and scaling a company so that you can implement the right one for your goals.
Growing a company means increasing your revenue by using more resources, such as staff, capital investment, and product line. This usually applies more to physical companies. In this case, you’d spend more money to expand your business by renting more office space, hiring more staff, buying more stock, etc.
In retrospect, scaling a company means increasing revenue without increasing other expenses too much. In this case, you make various improvements and implement specific strategies to increase revenue without significantly increasing overhead costs. Scaling is ideal for e-commerce businesses and should be your goal.
Strategies To Scale Your E-commerce Business
Let’s look at some of the basic strategies you can implement to start scaling your e-commerce business.
Use Automation Tools
Scaling a business is a sizable challenge for any company owner. You might focus on a particular task more than others during the process. Similarly, repetitive tasks might also take up your time and keep you from focusing on other areas that need your attention. Automated tools can help to streamline these processes when scaling for e-commerce.
You need automation if:
â—Ź One process takes three or more people to complete
â—Ź If you use multiple platforms and need to transfer data between them
â—Ź You have processes that require a set action once triggered
Automation is well worth investigating within the e-commerce industry. Implementing automation tools for sales and marketing can increase lead quality by 80% and improve marketing ROI by 45%, according to recent statistics.
Implement Efficient Inventory Management
Successful inventory management is essential for any successful e-commerce business. However, if you start scaling your company, you must implement a strong inventory management system. It’s expected that 20.1% of retail purchases will occur online. As such, having control over your inventory is vital to ensure you don’t lose sales.
Platform-specific inventory management systems, like WooCommerce, may seem like a great solution. However, they can be challenging when you scale your company because they lack more advanced tracking features.
To start managing your inventory more efficiently, follow the tips below:
â—Ź Use an external inventory management system
â—Ź Keep safety stock on hand
â—Ź Consider inventory kitting for slow-selling items
â—Ź Conduct quarterly demand planning
â—Ź Optimize storage and routing processes
â—Ź Calculate and maintain ideal reorder points
â—Ź Implement ABC analysis on your stock
â—Ź Conduct frequent stock takes
Ensure You Maintain Site Speed and Easy Navigation
The user’s experience when they browse your e-commerce store is essential. If a site is slow, laggy, or not optimized for different devices, you might lose sales due to the experience. When scaling your business, it can be easy to forget to optimize for speed, easy navigation, and a good user experience.
Ensure that when you make any changes to your store, it remains optimized for speed, navigation, and the user’s experience. Make it easy for the user to find related products through relevant recommendations. Make sure the payment process and any shipping information is clear and easy to use.
Improve the Customer Service Experience
Customer service is an important aspect of any business, including e-commerce stores. Customers need to be able to contact you easily if they have any questions or concerns. Similarly, customers need to feel that their problems are resolved quickly, efficiently, and professionally if an issue occurs.
Ensure that your customer service experience is improved by providing contact details in the case of issues. Live chat is also a very useful feature that could add a lot of value to the customer service experience. Additionally, staff training is essential to ensure all matters are addressed promptly and efficiently in line with your company values.
Continue Doing Market Research and Adapting to Changes
Market research continues to be an essential process for any business. Only through thorough and accurate market research can you adjust to market trends and remain competitive. However, conducting market research manually can be time-consuming and resource-intensive.
Try using data collection tools such as web scrapers to automate the collection process. These tools are great for pricing intelligence, competitor analysis, monitoring brand awareness, and tracking customer sentiment.
To get the most out of your web scraping efforts, you can pair your chosen scraper with mobile proxies. Mobile proxies ensure that your scrapers can collect information across different geo-locations without being restricted, and they keep your IP from being blocked while collecting data.
Drive Your E-Commerce Business to Success
The e-commerce industry provides an amazing opportunity for businesses to reach a wider audience online. This also means that scaling your company should be a priority to increase revenue. Make sure you know how to scale your business by implementing the strategies above and see how they boost your revenue and streamline processes.
