Saturday, June 21, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Site Security: Integrating Sustainability and Protection

    Site Security: Integrating Sustainability and Protection

    Creative Leadership in an AI-Driven Era: Why Human Vision Still Leads the Way

    Creative Leadership in an AI-Driven Era: Why Human Vision Still Leads the Way

    Phishing Simulations vs Real Attacks: What You Need to Know

    Phishing Simulations vs Real Attacks: What You Need to Know

    Car Cybersecurity Vulnerabilities: Addressing the Hidden Threats on the Road

    Car Cybersecurity Vulnerabilities: Addressing the Hidden Threats on the Road

    The Importance of User Experience (UX) Design in Modern Business

    The Importance of User Experience (UX) Design in Modern Business

    Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

    Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

    Benefits of a Global Free VPN Extension

    Benefits of a Global Free VPN Extension

    Seamless Learning

    EdTech in the UK: Are We Ready for the Next Phase of Digital Education?

    Virtual Numbers vs SIM Cards: Which Is Best for International Business?

    Virtual Numbers vs SIM Cards: Which Is Best for International Business?

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

    How Geopolitical Tensions Affect Forex Trading

    How Geopolitical Tensions Affect Forex Trading

    Steel Prices

    Where Steel Prices Have Been Headed: A Six-Month Look at Global Trends

    UK Online Casino Payments: Why Trustly and Mobile Methods Are Replacing Cards

    UK Online Casino Payments: Why Trustly and Mobile Methods Are Replacing Cards

    Gold Dips as Markets Rebound

    Gold Dips as Markets Rebound

    De-Dollarization Begins? China’s Reserve Shift Sends Global Warning

    De-Dollarization Begins? China’s Reserve Shift Sends Global Warning

    The Trends That Could Redefine Crypto and Blockchain in the Coming Years

    The Trends That Could Redefine Crypto and Blockchain in the Coming Years

    What is Automated Invoice Processing?

    What is Automated Invoice Processing?

    The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

    The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Insights and Opportunities For Exploring the London Property Market

    Insights and Opportunities For Exploring the London Property Market

    How to Choose the Right Moving Service for Your Needs

    How to Choose the Right Moving Service for Your Needs

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

    Choosing the Right Stove for Your UK Home in 2025

    Choosing the Right Stove for Your UK Home in 2025

    Importance Of Having A Property Management System For Airbnb Hosts 

    Importance Of Having A Property Management System For Airbnb Hosts 

    Real Estate

    Secrets to Building Wealth through Real Estate Investing

    Real Estate

    Precision Matters: Why a Specialist Real Estate Makes All the Difference

  • eCommerce
    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

    eCommerce in 2025: What’s Changing and Why It Matters

    eCommerce in 2025: What’s Changing and Why It Matters

No Result
View All Result
Today News
Home Marketing

How to Work With UGC Creators for Paid Campaigns (And Where To Find Them)

David Prior by David Prior
May 28, 2024
Reading Time: 5 mins read
How to Work With UGC Creators for Paid Campaigns (And Where To Find Them)
474
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

User-generated content (UGC) has become a cornerstone of effective marketing strategies in the past year or two. Brands are increasingly turning to UGC creators to produce authentic, engaging content that resonates with their target audience. 

But what exactly are UGC creators and how to find ones that are the best fit for your brand? 

Related posts

Digital Marketing Strategies For Enhancing Your Online Presence

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
456
Branding: Why First Impressions Matter More Than Ever in Business

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
565

Discover how to include UGC content in your marketing campaigns to reach your campaign goals and build a strong customer base. 

What is a UGC creator?

Unlike influencers (someone with a large following on social media), UGC creators UK don’t create content for their followers, but for the brands. UGC creators may not even have a large following on social media since they don’t usually share their content with their followers. 

They’re essentially content creators, and they create content for businesses. Their photos and videos are made according to the brand’s brief and their content is used in paid ad campaigns on Facebook and Instagram. 

UGC creator types

We don’t divide creators into categories like influencers- there are no nano UGC creators or macro UGC creators. 

You should know that many UGC creators choose a niche or two and specialize in that niche when it comes to creating content. 

However, the best content creators can create videos and photos for any niche, because they know how to deliver the message, the pain points, and the brand’s requirements no matter the niche, product, or service they talk about.

How to Work with UGC Creators?

Before choosing the UGC creator you want to work with, there are a few things you need to do first for your campaign to be effective. 

Define your marketing goals

Determine your campaign goals before committing to collaborations or writing briefs. What do you want to achieve with the campaign: brand awareness, higher engagement, or increased conversions?

Determine your target audience

You probably have one or few buyer personas developed for your brand, so you know who’s your target audience for the next campaign. Make sure to go beyond understanding only their demographics and interests. Pay attention to their behaviors, pain points, and problems. 

Once you determine these, you get a much clearer idea about the type of content you need and the ideal creator profile.

Create effective brief

Now that you have the basics, think about the brief you want to send to creators. The more detailed the brief, the more aligned the content is with your requirements. 

Don’t forget to include the following, but feel free to add any other relevant information:

  • Define the campaign format and goals
  • Provide information about the product, its unique selling points, and delivery detail
  • Creator Requirements: Specify demographics, location, and other relevant criteria​
  • Specify target language (or more if you’re advertising in more countries)
  • Determine video type – unboxing, testimonial, how-to, special deal, or other
  • Specify the specific occasion (if applicable)
  • Other relevant information you want the creator to know or include into the video

Find UGC creators

Once you have all the information prepared, it’s time to connect with UGC creators. There are two ways you can find them: on social media – search Instagram or TikTok with the hashtags “user generated content” or “ugc creator” with a specific niche, though this process takes a lot of time and effort.

The easiest way to find skilled UGC creators is through a UGC platform, which provides you with detailed information about the creator profiles, their past work, performance data, and ratings. 

Submit your content brief through the platform and wait for the creators to apply to your project. Then, you can browse their portfolio and decide which one is best for your campaign. If you’re not completely sure, run a few short-term campaigns to test and identify the best long-term collaborators. 

Managing Creator Relationships

When you find creators that are the ideal match, build a relationship with a long-term collaboration in mind. 

These are great because the messages in your campaigns are consistent and on point; the creator knows your brand and goals and can work with you more seamlessly. 

With a UGC platform, you can manage all your payments, messages, content, and performance tracking much more easily. Instead of going back and forth with messaging apps, editing and design tools, payment platforms, and invoicing, the right platform allows you to handle everything on the spot, making the collab process straightforward.

Analyzing and Optimizing Performance

Once your campaigns are live, track, optimize, and A/B test them to see what works best for your target audience. Focus on key metrics such as engagement, reach, and ROI. Use real-time insights and data visualization tools to adjust your strategies​.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

The Rise of Blockchain in Online Gaming: Ensuring Fairness and Security in the Digital Casino Industry

Next Post

The evolution of white snus in Sweden

Related Posts

Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
456
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
565
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
394
The New Rules of Marketing for Blockchain Brands in 2025
Marketing

The New Rules of Marketing for Blockchain Brands in 2025

April 24, 2025
567
The different types of backlinks you should be looking for to improve your SEO
Marketing

The different types of backlinks you should be looking for to improve your SEO

April 22, 2025
492
Is HubSpot CRM Right for Your Business? A Deep Dive into Its Key Functionalities
Marketing

Is HubSpot CRM Right for Your Business? A Deep Dive into Its Key Functionalities

April 15, 2025
467
Next Post
The evolution of white snus in Sweden

The evolution of white snus in Sweden

RECOMMENDED NEWS

American Institute of Certified Public Accountants

Understanding the American Institute of Certified Public Accountants (AICPA)

11 months ago
562
The Role of Identity and KYC in Bitcoin Transactions

The Role of Identity and KYC in Bitcoin Transactions

1 year ago
542
Video Conferencing Equipment

9 Best Video Conferencing Equipment Suppliers for Corporate Offices

2 months ago
38
Peculiarities and Advantages of Casino Slot Games

Peculiarities and Advantages of Casino Slot Games

1 year ago
26

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Brochure Vs Flyer

Brochure Vs Flyer: Which One Does Your Business Need?  

June 20, 2025
DSE

How to Train Employees on Proper DSE Use and Posture

June 20, 2025
Bag Packaging Solutions

6 Essential Insights into Bulk Bag Packaging Solutions

June 20, 2025
Improving workplace efficiency with quality flooring solutions

Improving workplace efficiency with quality flooring solutions

June 20, 2025
Efficient storage solutions for stress-free home renovations

Efficient storage solutions for stress-free home renovations

June 20, 2025
Mastering year-round play with the ultimate guide to golf footwear essentials

Mastering year-round play with the ultimate guide to golf footwear essentials

June 20, 2025
Chelsea Residences – Exclusive Living in Dubai’s Prime Location

Chelsea Residences – Exclusive Living in Dubai’s Prime Location

June 19, 2025
The evolution of remote work: Blending flexibility with professionalism

The evolution of remote work: Blending flexibility with professionalism

June 19, 2025
How AI Is Reshaping Financial Advising

How AI Is Reshaping Financial Advising

June 19, 2025
How AI Helps Launch a Business in Days

How AI Helps Launch a Business in Days

June 19, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Brochure Vs Flyer

Brochure Vs Flyer: Which One Does Your Business Need?  

June 20, 2025
DSE

How to Train Employees on Proper DSE Use and Posture

June 20, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact