Friday, August 8, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Smart Car Dash Cam

    How new drivers in big cities can stay safe with smart dash cam technology

    Close-up of a Ray-Ban Eyeglasses

    Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

    Telecom Communication

    Guideline to Picking Right Tailored Telcom Solutions

    Spreadsheet

    From Spreadsheet to Smart System: Why Financial Teams Need Web Apps and Formula Transparency

    Why eSIMs Are a Game Changer for Remote Workers

    Why eSIMs Are a Game Changer for Remote Workers

    Ways to Share Video Content Without Internet Access

    Ways to Share Video Content Without Internet Access

    Why UK Grant Management Software Is Essential for NGOs

    Why UK Grant Management Software Is Essential for NGOs

    One App, Infinite Uses: How Revolut Is Reshaping Online Transactions

    One App, Infinite Uses: How Revolut Is Reshaping Online Transactions

    VPNs

    Households and VPNs: The New Normal in Digital Protection

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Panoramic view of London's skyline featuring iconic buildings like the Shard and the London Eye against a clear sky

    Can London Still Compete with Silicon Valley and Berlin in Tech Investment?

    Using a Laptop

    How to Accept Altcoin Payments and Upgrade Your UX Strategy

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    5 Smart Money Moves For Dynamic People

    5 Smart Money Moves For Dynamic People

    What Is a Payment Gateway and Why Your Business Needs One

    What Is a Payment Gateway and Why Your Business Needs One

    How Ethereum is changing things in the business world in 2025

    How Ethereum is changing things in the business world in 2025

    Financial Literacy and Artificial Intelligence – A Psychologist’s Perspective

    Financial Literacy and Artificial Intelligence – A Psychologist’s Perspective

    Everything You Need to Know About Multi-Million Loans

    Everything You Need to Know About Multi-Million Loans

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    6 Common Admin Mistakes that Property Managers Make

    6 Common Admin Mistakes that Property Managers Make

    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

    How Local Storage Services Make Home Organisation Easy

    How Local Storage Services Make Home Organisation Easy

    Stay safe at home: The benefits of intruder alarms in St Helens

    Stay safe at home: The benefits of intruder alarms in St Helens

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Business

Explore the 6 Basic Steps to Great Packaging Design

Kane William by Kane William
May 16, 2024
Reading Time: 6 mins read
Packaging Design
561
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

A packaging design is important for your product’s success. According to a study, 71% of customers consider packaging design when making purchasing decisions. A well-designed packaging offers a secure closure to your products and serves as a strategic marketing tool. You must ensure that your packaging grabs attention and boosts sales.

There are six basic steps you can take to craft an effective packaging design. Let’s get a comprehensive overview of these steps in this blog!

Related posts

Virtual Cards

The Rise of Virtual Cards. What Businesses Need to Know for the Next 10 Years

August 6, 2025
359
E-Bike

Why Commuting by E-Bike Is One of the Easiest Ways to Reduce Your Carbon Footprint

August 6, 2025
472
  1. Understand Your Product and Customers

First and foremost, define your product and its intended use. Determine your target audience who wants to buy that product. Ask yourself these questions:

  • What Is the Shape and Size of the Product?

Measuring the products’ size and shape is crucial to designing packaging that offers a snug fit. A packaging that is too small or too large for a product looks unappealing on the display and storage.  Make sure that the size and shape of the box perfectly align with your product needs. This will create a professional presentation of your products.

  • What Is the Material Used to Make It?

Figure out the materials used to manufacture your product. If the items you sell are fragile in nature, you will need a packaging design that is strong and protects them from getting damaged during shipping and handling.  

If you are a food business owner, you need to design packaging that acts as a shield against harmful environmental elements. This will prevent the consumable items from getting spoiled and extend their shelf life for longer. 

  • Who Is Your Target Market?

Know your audience and design the packaging accordingly. Think about demographics and values. The right packaging creates a connection that leads to repeat purchases.

  1. Research the Competition 

The next step is to research what your competitors are doing. See which packaging designs they use and what unique you can bring to the table to garner attention and stand out. 

You can also search for customers’ reviews to get an idea about what they say about the packaging design you wish to use for your products. Also, look for negative comments as it can help improve the design.

It might be a good idea to look for unboxing videos related to the products you offer. This way, you can understand what creativity your audience prefers when unboxing those products. Therefore, you can incorporate such features to create an unforgettable experience. 

  1. Determine Your Product Requirements

Now, it’s the time to understand your product requirements. Define the packaging materials you will be using to design your boxes. Choosing the right materials is crucial to the product’s safety and eco-friendliness. Some popular packaging material options you can consider are:

  • Cardboard

This material is ideal to provide a protective shield to your products against potential hazards.  They offer a smooth surface for printing and can be customized with branding artwork and creative elements. 

  • Corrugated

If you wish to ship your products over longer distances undamaged, corrugated is the perfect choice. Corrugated packaging effectively withstands any rough handling and shipping conditions and delivers products in pristine condition.

  • Rigid

It is a premium material that gives your packaging a high-end look on retail shelves and PDQ displays. You can use rigid boxes to display, package, and ship luxury products. 

  • Kraft

If you want to create an eco-friendly brand image, design your packaging with kraft paper. Kraft boxes feature a natural brown color that gives your packaged or displayed items a natural and earthy look. 

Most importantly, when you store or ship products, make sure that your packaging design complies with FDA regulations for diverse product categories. For instance, if you are in the beauty industry, look for its specific regulations and adhere to them to build customer trust. 

  1. Develop Your Package Concept

Now that you have an understanding of the technicalities of your product’s packaging, it’s time to initiate the design. You can create sketches for the packaging design you wish to create. But before you send them to any packaging company, don’t forget to take accurate box measurements. Moreover, to turn your ideas into high-quality artwork, it is always advisable to invest in reliable software options.

Make sure to consider the costs during the design process that can fluctuate depending on several factors, including:

  • Material selection
  • Package dimensions
  • Type of packaging
  • Size of artwork
  • Placement of artwork
  1. Prepare for Pre-Press and Printing

Before printing, undergo the pre-press phase. This involves finalizing the packaging artwork and specifying the exact colors for your printers to use. It’s crucial to ensure that your specifications align with your printer’s requirements. For instance, if your print company specifies .psd or .jpeg file formats, ensure your files comply accordingly. 

Colors can vary significantly between computer screens and printed materials. So, request a test print to evaluate how the color palette appears on your packaging in reality. 

  1. Conduct Packaging Testing

Once you receive your packaging materials from the printer, test it for features like durability, aesthetics, and functionality. So, how can you do this? Well, pack one of your products in the new packaging design and subject it to rigorous handling to test its resilience. This will allow you to address any potential issues and rectify them timely to meet your products’ specific needs. 

Following durability testing, evaluate the ease of package opening. The more easy to access the products, the more customers you will be able to impress. You can also get feedback for the design from your friends and family or create polls on social media to see what people think about it. 

Ask such questions from your target audience: “Would this packaging make you smile if you receive your purchases in it? Or “What product do you think is in this box based on the design?”Such questions can help you refine the packaging design further based on the feedback. 

Wrap Up!

This blog is your comprehensive guide to the 6 essential steps in packaging design. By following these steps, you are well on your way to designing packaging that wins the competition and boosts sales. Consider partnering with a reliable packaging provider to design your products’ packaging and get professional high-quality services. 

Kane William

Previous Post

OpenAI’s Challenge to Google- How AI is Reshaping the Future of Search

Next Post

Wi-Fi Moving: How to Stay Related in a Minimal World

Related Posts

Virtual Cards
Business

The Rise of Virtual Cards. What Businesses Need to Know for the Next 10 Years

August 6, 2025
359
E-Bike
Business

Why Commuting by E-Bike Is One of the Easiest Ways to Reduce Your Carbon Footprint

August 6, 2025
472
Babywonders
Business

Babywonders UK: Luxury Baby Gift Sets for Cherished Moments

August 6, 2025
439
YouTube Views
Business

From Zero to One Million YouTube Views: How This Creator Succeeded

August 6, 2025
550
Business

How To Calculate Self-Employed Income For A Mortgage Loan

August 6, 2025
3
Finstera Review: Discover a Versatile and Secure Trading Platform
Business

Finstera Review: Discover a Versatile and Secure Trading Platform

August 5, 2025
17
Next Post
Wi-Fi Moving: How to Stay Related in a Minimal World

Wi-Fi Moving: How to Stay Related in a Minimal World

RECOMMENDED NEWS

The Psychology Behind Online Slot Games: How they keep you Coming Back

The Psychology Behind Online Slot Games: How they keep you Coming Back

2 years ago
583
Coffee Tastes

Why Coffee Tastes Different Around the World

5 months ago
598
Ideas That Stick: How Branded Notebooks Leave a Lasting Impression

Ideas That Stick: How Branded Notebooks Leave a Lasting Impression

8 months ago
36
The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

2 months ago
480

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

AI autosmart banking Beauty business Christmas construction Corteiz cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Skincare Solar Panel Installation sports technology tourism travel UK vehicles watch Water Filter Pitcher workspace yorkshire

Latest news

Judge gavel, a small mallet

UK Gambling Reform 2025: What Betting Operators and Punters Can Expect

August 7, 2025
Man in black crew neck t-shirt using macbook

How Online Casino Gamers Stay Social While Playing Solo

August 7, 2025
Smart Car Dash Cam

How new drivers in big cities can stay safe with smart dash cam technology

August 7, 2025
Close-up of beers in Amsterdam

Beer Bike Amsterdam: Top Things to Avoid for the Best Experience

August 7, 2025
How to Streamline Your Home Expenses

How to Streamline Your Home Expenses

August 6, 2025
Virtual Cards

The Rise of Virtual Cards. What Businesses Need to Know for the Next 10 Years

August 6, 2025
E-Bike

Why Commuting by E-Bike Is One of the Easiest Ways to Reduce Your Carbon Footprint

August 6, 2025
Dental Implants

Restore Your Smile with Confidence: Find the Best Dental Implant Specialists

August 6, 2025
Babywonders

Babywonders UK: Luxury Baby Gift Sets for Cherished Moments

August 6, 2025
YouTube Views

From Zero to One Million YouTube Views: How This Creator Succeeded

August 6, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Judge gavel, a small mallet

UK Gambling Reform 2025: What Betting Operators and Punters Can Expect

August 7, 2025
Man in black crew neck t-shirt using macbook

How Online Casino Gamers Stay Social While Playing Solo

August 7, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact