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A Smart Investment for Small Businesses in the Digital Age

David Prior by David Prior
July 23, 2023
Reading Time: 7 mins read
A Smart Investment for Small Businesses in the Digital Age
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Are you a small business owner looking for ways to expand and grow your business? It can be scary to take a leap of faith, especially if this is your first time making big changes in something that you’ve poured your heart into. What if unforeseen challenges arise? What if a strategy fails?

Risk is a huge part of owning a business – it is even a large part of life in general. But you wouldn’t have started your business in the first place if you don’t have a strong risk appetite. 

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In today’s modern world, there are so many ways to grow your business – especially with the help of anything online. You can invest in more people to take your business to the next level. You can set up a new shop in a new location. 

You can start selling a new product. Most especially, you can start leveraging the tools readily available on the internet. You don’t have to take a big leap, you can start small by investing in tools that can streamline your business process.

What types of investments are we talking about? No, these aren’t the Ponzi schemes that you see online that will bring in a quick double profit in 10 days. It isn’t about growing your Instagram page to 1 million followers overnight. 

It’s about doing your research and investing in tools that will help run your business smoother.

Valuable Assets

Do you know the most valuable asset in a business? That’s right – employees! Whether you run a team of 10 or 100 – it doesn’t matter. Your employees keep the gears spinning. Without them, your operations would probably come to a halt. No operations would mean no profit. No profit would mean you’re bleeding money. 

Do you know what’s another valuable asset? Time. It’s essential to evaluate how time is utilized in your business, how your employees use company time, and how you track it. You should keep in mind that time theft causes businesses to lose around 7% of their annual gross payroll.

If you’re still using manual time trackers like a punch card, where have you been? It’s time to modernize. This isn’t the 70’s anymore! It’s time to adapt and invest in efficient, modern technologies that streamline your operations and optimize office space.

In the realm of efficient time tracking, the GPS time clock emerges as a professional solution that seamlessly monitors an employee’s location and work hours. What sets it apart is the convenience of performing all tracking and logging tasks through your phone or laptop.

GPS Time Clock as an Investment  

You might be wondering, what are the benefits? Investing in a monthly subscription for a tool that your employees might not even use? Think again! Having a solid streamlined attendance process is already a return on investment if you use the right tools.

What Are the Top Benefits of Using a Gps Time Clock App?

  1. Manual – No More!

It’s time to retire punch cards and transition to an app-based system on your PC or mobile devices. Everyone can log in and out of work with just a click from their devices. There should be no more struggle with using timesheets. Time to throw those paper time cards away.

  1. Real-Time Visibility

GPS time trackers can provide real-time updates on where an employee is. It can also notify you if an employee has logged in or out of their shift. This can be helpful especially when checking for staff changes and preventing being understaffed.

  1. Lesser Time Theft

Using a GPS time clock can help enforce stricter time and attendance guidelines. As a business owner, you will be able to see where your employee is and what hours are logged. This can be helpful when doing an audit for attendance.

  1. Higher Employee Accountability

Setting expectations is always a must in businesses. Employees must be aware of how they spend their time in the workplace. A study shows that employees are more productive when they know their actions are monitored. This fosters transparency regarding an employee’s location and working hours.

  1. Payroll Accuracy

Consolidating timesheet entries can get messy and inaccurate. With the use of GPS time tracking – it is now easier to summarize all entries. It is also easier to audit for extended break times, overtime, and even absences. It is also possible to integrate your payroll system into your attendance system. Another smart investment for your business!

  1. Ease of Checking Attendance

It will be easy to check which employees are present. With just your phone on hand, you can immediately tell the availability of your staff. If your business involves fieldwork, you can see which employees are nearby to help out one another.

  1. Security of Data

You shouldn’t be worried about losing your employee’s time card ever again. In the event of a natural calamity like a flood or fire, your employee records can be marked as safe. Apps are also very secure in such a way that only authorized personnel can access the data. This means that no one can tamper with the records.

  1. Labor Law Compliance

The last thing you want to happen is to get sued by an employee. Taking note of employees’ break times, work hours, and paid time off can help you prevent committing any labor law violations.

  1. Reporting

Reporting tools in an app are very useful to business owners and managers. The information extracted from reports and analytics can be useful in scheduling shifts and workloads. Making data-driven decisions for your business is the best way to go. You can also use the information to identify areas of strengths and weaknesses in your team.

Other Smart Investments for Your Business

Once you’ve streamlined your time-tracking and attendance process, you can look for more ways to improve your business. Consider the following:

  • Website and online presence: You can invest in having a professional website made that showcases your brand and products. Promoting your goods and services on social media platforms can open new doors to more profits.
  • Digital marketing efforts: Invest in having a creative team and a marketing team. Create valuable content and use platforms like Google Ads to reach your target audience
  • Task-tracker tools: Aside from tracking time, you should also track tasks in an effective manner. There are many tools to choose from. Do your research and see what fits best for your business.

Conclusion

Strategic investments for your business will eventually pave the way to:

  • Build more products
  • Hire more people
  • Make more profit 

Building a strong foundation in your internal processes such as time tracking already puts you ahead of your competitors. Investing in tools like a GPS time tracker app can simplify and enhance your business management. It can benefit you in:

  • Improving accuracy in tracking employee attendance
  • Reducing time theft
  • Increasing productivity
  • Making data-driven decisions

The digital age is not a temporary phenomenon. As a business owner, make sure to leverage the resources on the web. Investing in your business intelligently can yield significant returns. It’s time to act and embrace strategic risks that can propel your business to unforeseen heights.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

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