Sunday, September 7, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

    Windows 11 Safely

    How to Download and Install KMSpico on Windows 11 Safely (Step-by-Step Guide with Alternatives)

    tech

    The Rise of Minimalist Tech: Why Consumers Are Choosing Compact Gadgets

    Revolutionizing

    How Technology Is Revolutionizing the Way We Travel

    Online Casino Game

    The iGaming software provider matters: Is it the best way for online casinos to achieve long-term success?

    Casino Slot Game

    Find Legit AU Online Casinos | Safe Gambling Guide

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

    Investment Graph in different device screens

    Quantiumax Reviews: What Makes This Broker the Best Choice Available

    Panoramic view of London's skyline featuring iconic buildings like the Shard and the London Eye against a clear sky

    Can London Still Compete with Silicon Valley and Berlin in Tech Investment?

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Leisure

How the Big European Betting Brands Are Conquering America

David Prior by David Prior
June 13, 2023
Reading Time: 3 mins read
How the Big European Betting Brands Are Conquering America
308
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Back in 2018, the Supreme Court of the United States decided to strike down the ban on sports betting that had prohibited gambling in most states (with a few exceptions) for decades. The decision put gambling law in the hands of state legislators, prompting a rush for legislation to clarify the rules on betting and casino gaming on a state-by-state basis. 

The majority of US states have now either clarified laws on betting and gaming (both online and offline) or have bills that are awaiting approval to do so. Some states, such as Utah, remain firm on banning most kinds of betting activity, but there is a multi-billion-dollar marketplace being formed across the country, and some of the big UK and European betting brands are aiming for the biggest slices of that American pie. 

Related posts

Why UK Leisure Time Has Gone from Couch to Cloud

Why UK Leisure Time Has Gone from Couch to Cloud

April 4, 2025
594
Surprising Things To Do In Banbury

Surprising Things To Do In Banbury

March 14, 2025
564

There is, of course, a sense of irony. The United States is home to Las Vegas, widely viewed as the epicentre of the gambling world for decades. You would think, therefore, that it would be easy for the huge firms running the mega-casinos of Las Vegas and Atlantic City to expand across the country. To an extent, that’s true. 

European brands have a first-mover advantage 

However, the Europeans have had the benefit of 30 years of experience in the arena where the real battle lies – online. Online casinos and sportsbooks did exist in the United States before the Supreme Court decision of 2018, but they were limited by state boundaries. The big European brands were honing their product on a global scale, and they now have a first-mover advantage as the United States market opens up. They haven’t had to create new casinos and sportsbooks. They just had to tailor their existing platforms to a US audience. 

Betway is one of the best examples of a European brand flexing its muscles stateside. Founded in 2006, Betway is an online casino and sports betting platform with a presence around the globe. It is now listed on the New York Stock Exchange under its holding company, Super Group. You’ll also see its branding as one of the sponsors of the NHL. William Hill and several other European brands have also made inroads into the United States. 

European brands have long been planning their entry

Of course, there are American betting brands, and they have a decent slice of the market share. But the machinery behind the Europeans is more comprehensive. They have the advantage of experience, understanding what bettors and gamers want, and how to market that to them. Certainly, there is going to be more brand recognition in the United States for businesses like BetMGM and the  Golden Nugget, but the European firms have huge marketing budgets; they have been preparing for this entry into the United States long before the Supreme Court made its decision. 

A word, too, on those that provide the backbone of the online betting and gaming sector – the software developers. Mostly, those are of European origin, although several prominent developers have emerged from Israel to serve the European market primarily before expanding globally. These brands – Evolution Gaming, Microgaming, Blueprint, NetEnt, and Playtech – create the online games you’ll find at casinos. You’ll find these software providers dominating the games lists at US online casinos, even those operated by independent American casinos. For balance, we should point out that there is no chance that American brands will not fight for their piece of an industry that will see explosive growth (over 17% CAGR between 2021 and 2026). The betting and gaming sector is not just buoyed by liberalised US laws, but there are innovations ranging from VR to the metaverse to cryptocurrency that could transform the entertainment side of the sector in the coming years. They will look to incorporate these into their platforms, bringing in new customers to experience new styles of betting and gaming.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Beyond the Finish Line: Exploring the Intersection of Technology and Horse Race Betting

Next Post

Work-Related Injury? Navigate The Financial Challenges That Follow With These 5 Practical Tips

Related Posts

Why UK Leisure Time Has Gone from Couch to Cloud
Leisure

Why UK Leisure Time Has Gone from Couch to Cloud

April 4, 2025
594
Surprising Things To Do In Banbury
Leisure

Surprising Things To Do In Banbury

March 14, 2025
564
9 creative ways to spend more time with loved ones
Leisure

9 creative ways to spend more time with loved ones

February 26, 2025
463
Hobbies to try in 2025
Leisure

Hobbies to try in 2025

January 31, 2025
504
hookah smoking
Leisure

Unleashing the Perfect Smoke: Choosing the Right Coals for Your Hookah

September 5, 2024
454
Elevate Your Ride: Discover the Air Carbon Folding Electric Bike’s Cutting-Edge Performance
Leisure

Elevate Your Ride: Discover the Air Carbon Folding Electric Bike’s Cutting-Edge Performance

August 13, 2024
568
Next Post
Work-Related Injury? Navigate The Financial Challenges That Follow With These 5 Practical Tips

Work-Related Injury? Navigate The Financial Challenges That Follow With These 5 Practical Tips

RECOMMENDED NEWS

5 Fascinating Facts About the Arabic Alphabet

5 Fascinating Facts About the Arabic Alphabet

8 months ago
22
Dangers Of Buying Medicines Online

Dangers Of Buying Medicines Online

3 years ago
586
Unveiling the Mystique of London Bridge: Your Ultimate Guide

Unveiling the Mystique of London Bridge: Your Ultimate Guide

2 years ago
521
accounting firms

Why UK accounting firms are turning to TaxDome to unify their tech—and their teams

1 month ago
58

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Super 98 Fuel

Special 95 vs Super 98 Fuel Comparison: How to Choose the Right Petrol in UAE

September 5, 2025
AC Not Cooling

Car AC Not Cooling After Recharge: Hidden Problems Explained

September 5, 2025
RADV Audit

RADV Audit Expansion: Why Vendor Oversight Should Be a Health Plan Priority

September 5, 2025
Social Proof

Social Proof Explained: 7 Types That Drive Real Influence

September 5, 2025
Furnished Apartments

London Serviced Apartments: A Growing Trend Among Modern Travellers

September 5, 2025
Skiing

Skiing on a Budget? Here’s How to Do It Without Compromising the Experience

September 5, 2025
Man wearing a coat is seated on a bench, focused on his laptop in an outdoor setting.

What Experienced Players Value That New Gamers Often Overlook in Online Casinos

September 5, 2025
Woman seated on the floor, using on her laptop, surrounded by a comfortable and inviting space.

How Online Casinos Keep At-Home Gamers Engaged and Entertained

September 5, 2025
Smartphone displaying a stock chart with fluctuating lines and data points.

CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

September 5, 2025
Person gently holds a baby's hand, symbolizing connection and care between them.

6 Postpartum Routines You Should Instil for Your Wellbeing

September 5, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Super 98 Fuel

Special 95 vs Super 98 Fuel Comparison: How to Choose the Right Petrol in UAE

September 5, 2025
AC Not Cooling

Car AC Not Cooling After Recharge: Hidden Problems Explained

September 5, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact