The importance of product packaging is no secret, and it is pretty crucial for brands. Customers prefer brands that have appealing custom product packaging boxes, and these boxes have the potential to make or break your brand repo. According to a survey, more than 60% of Americans make their purchases depending on the look of product packaging.
This goes to show just how vital product packaging is. Mistakes are normal, and everyone makes them, and the same goes for people designing product packaging. But mistakes in packaging design can cost you a ton in terms of customers, time, and money. In this blog, we will tell you about packaging design mistakes you need to avoid if you want to have packaging that can lure customers and help you generate sales. So, without any further ado, let’s get started with it.
Excess Packaging
Packaging holds great importance for every brand in the world, and no brand wants packaging to go to waste. Packaging is a huge investment, and you don’t want to mess that up. One of the biggest mistakes business owners make is the use of excessive packaging for their products. The logic behind using excessive packaging is justified because brands want their product to be safe and protected from each angle, but excessive packaging isn’t the solution.
When you are using more than you have to, it won’t go well with customers because even though you want attention, you can’t tell this to your customers. After all, it doesn’t create the right impression. Don’t try and fit every single one of your products into the same size of packaging because if a box is too big compared to the product, then the chances of your product getting damaged increase.
Complicated Packaging
You can have packaging that is too over the top. Don’t we all get frustrated when we have to get to the original product by getting rid of multiple layers of plastic wrap? The same happens with your customers because they want to have easy access to the product, they have spent their money on. Your packaging surely has to be sturdy enough to keep the product away from damage, but using difficult packaging will only frustrate your customers, and trust me, you don’t want that to happen.
Expensive Packaging
When designing your product packaging, you will come across many types of packaging, and these packaging also include luxury product packaging. Luxury product packaging indeed looks nice at first, and you might be tempted to buy it, but don’t do that. If your budget doesn’t allow you to go for such packaging, then don’t do it because it can harm your budget in the longer run.
If you are selling a product worth five or ten dollars, then it is not good if you use packaging boxes like rigid magnetic boxes for such products. If your product is of high value, then maybe you can make an exception for such packaging.
Boring Packaging
The way your packaging looks will determine how many sales your brand will be able to generate. Everyone says that less is more, and that’s true if you know how to do it. Using simple brown boxes for your product won’t help you gain attention because they are boring. You can still have minimal packaging without it being boring. You can infuse creativity into your packaging by incorporating imaginative labels, ensuring that minimal packaging remains anything but dull. You want to make your customers excited about your product, and you will achieve that by having packaging that is unique to the customers.
Busy Packaging
While designing your product packaging, you don’t have too much going on the product packaging because this can turn off your customers. Having too many things on your product packaging means customers won’t be able to focus on the main points, and they might even ignore the packaging. Leaving some blank space on your product packaging will help your customers focus on the things that matter, like your brand name, logo, font, and artwork.
Non-Branded Packaging
The whole point of using custom packaging boxes is to ensure that the customers find your packaging unique and don’t easily forget about your brand. When you don’t have anything related to your brand printed on the product packaging, your customers won’t see this as a good sign. It is essential to have your brand name, logo, and story printed on the product packaging if you want loyal customers.
You can even go for embossing or debossing technique to give a rich feel to your product packaging but only do it if your budget allows you to.
Constantly Updating Packaging
Customers do want to see a change from time to time, but they won’t like it to happen too often. Trying new types of packaging is one thing, and not knowing what you are doing with your packaging is another. Don’t change your packaging too often. So, these were a few of the many packaging design mistakes brands make.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
