Saturday, May 31, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

    Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

    Benefits of a Global Free VPN Extension

    Benefits of a Global Free VPN Extension

    Digital Education

    EdTech in the UK: Are We Ready for the Next Phase of Digital Education?

    Virtual Numbers vs SIM Cards: Which Is Best for International Business?

    Virtual Numbers vs SIM Cards: Which Is Best for International Business?

    How Secure is Your Client Portal?

    How Secure is Your Client Portal?

    Machine to Listen

    What Happens When You Teach a Machine to Listen

    Revolutionising Business Connectivity: The Power of eSIM Technology

    Revolutionising Business Connectivity: The Power of eSIM Technology

    How to Buy a Second-Hand Tablet in the UK Without Getting Ripped Off

    How to Buy a Second-Hand Tablet in the UK Without Getting Ripped Off

    Ai

    AI Ad Generator vs Human Designers: What Works Better?

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    What is Automated Invoice Processing?

    What is Automated Invoice Processing?

    The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

    The UK Treasury Aims to Introduce a Single Tax for Remote Gambling

    Eriongroup.biz Reviews: Confident Investments with a European Broker

    Eriongroup.biz Reviews: Confident Investments with a European Broker

    How Crypto is Enabling Micropayments for Content

    How Crypto is Enabling Micropayments for Content

    Fan Tokens: When Finance Meets the Passion for Football

    Fan Tokens: When Finance Meets the Passion for Football

    The Hidden Costs of Convenience: Why Subscription Overspending Is the New Budget Killer

    The Hidden Costs of Convenience: Why Subscription Overspending Is the New Budget Killer

    10 Best UK Trading Platforms in 2025

    10 Best UK Trading Platforms in 2025

    Crypto Trading

    Proprietary Crypto Trading and How It Works

    Should You Get an MBA or Learn on the Job? A Guide for Entrepreneurs

    Should You Get an MBA or Learn on the Job? A Guide for Entrepreneurs

  • Environment
    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    How to Use UV Light in Your HVAC System for Cleaner Air

    How to Use UV Light in Your HVAC System for Cleaner Air

  • Property
    Importance Of Having A Property Management System For Airbnb Hosts 

    Importance Of Having A Property Management System For Airbnb Hosts 

    Real Estate

    Secrets to Building Wealth through Real Estate Investing

    Real Estate

    Precision Matters: Why a Specialist Real Estate Makes All the Difference

    Guide to purchasing property in Marbella

    Guide to purchasing property in Marbella

    Can Parquet Flooring Work in Modern Homes: A Versatile Choice or Just for Period Properties?

    Can Parquet Flooring Work in Modern Homes: A Versatile Choice or Just for Period Properties?

    7 Key Benefits of Asset Tracking for Property Owners

    7 Key Benefits of Asset Tracking for Property Owners

    company event image

    Luxury vs. Budget: Wedding Venues in the City of London for Every Couple

    Home

    How to Sell Your Chelsea Home for the Best Price

    How Smart Homes Are Changing the Way We Live

    How Smart Homes Are Changing the Way We Live

  • eCommerce
    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

    eCommerce in 2025: What’s Changing and Why It Matters

    eCommerce in 2025: What’s Changing and Why It Matters

No Result
View All Result
Today News
Home eCommerce

Marketing Your Ecommerce Store

David Prior by David Prior
February 7, 2023
Reading Time: 1 min read
Marketing Your Ecommerce Store
439
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Related posts

The Importance of Digital Valuations for UK Ecommerce Brands

The Importance of Digital Valuations for UK Ecommerce Brands

May 27, 2025
435
Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

May 19, 2025
468

Ecommerce has become extremely popular as more and more people shop online to find the things they want and need. Whether you’re looking for the latest trends in fashion or you need a part for your car, you can find it online. But what about the other side of that coin, and all the sites that sell goods and services?

If you’re planning on starting up an ecommerce store, or you already have one, and you need to bring in more customers, then understanding how to market it the right way is extremely important. Not everyone who’s good at selling something is good at marketing, and without proper advertising, your company might not get noticed in the sea of competition.

Marketing an ecommerce site also changes over time, too, since the internet isn’t a static space. What works one year might not work the next, and a catchy ad on one platform might fall flat on a different one. Running a successful ecommerce marketing campaign requires staying updated with trends and adapting strategies accordingly. Here’s what you need to know about marketing your ecommerce store, so you can give yourself the best chance of success.

 

First: Take Care of Your Branding Basics

Before you start to market your ecommerce store, you need to have all your branding basics in order. What does that mean? It means things like your logo, your company colors and style, your web design, and other aspects that make your store stand out. When customers see your logo, for example, you want them to immediately identify it as yours.

Building brand recognition is extremely important when there’s a lot of competition. Even for the more niche markets and interests, the internet makes it easy for people to start up stores and sites. You’ll still have competitors, and you want to be able to distinguish yourself from them. It’s also important to establish this aspect before you start marketing your store, because it involves creating materials and you don’t want to have to change everything later on.

 

Get Your Message Ready Before You Start

Anything related to your store’s design and overall message should be addressed, created, and fully developed before you start to market. Rebranding can be very difficult for a small business, and you don’t want to make your job any harder than it already is. Avoid having to change things later by getting them set up the right way from the very beginning.

By getting well-established in the minds of your customers from the start, you’ll be setting yourself up for a higher chance of success. Customers get used to seeing a particular style associated with your business. If you change it later those same customers might not realize that it’s you. That could lead to a lot of lost revenue.

 

Make Sure Your Logo Looks Trustworthy and Professional

Your logo is among the most important parts of your ecommerce store branding. It should be a design that customers feel good about. The right style and colors can help with that because customers will see your brand as something they can trust to give them good value for the cost.

You want a professional logo too, since you need your business to be taken seriously. Even fun businesses, like a site selling party supplies, still need a professional presence. People aren’t as likely to shop with you if they think your store isn’t operating as a serious business that will deliver on its promises and treat its customers right.

The great news about designing a logo for your new ecommerce store is that you don’t have to invest a lot of resources to get it done. If you use a logo maker you can get that part out of the way quickly and efficiently, for a very fair cost. Then, you can move on to the marketing part, with plenty of peace of mind.

 

The Best Marketing Strategies and Channels for Your Store

With all your branding in place, you’ll be ready to start your actual marketing and advertising. But where should you start, and which channels should you consider? What are the best strategies for your ecommerce business, and what can you safely ignore? Having the answers to these kinds of questions can make your marketing goals easier to reach.

Some of the decisions you make will depend on the kinds of products or services you’re going to be selling. For example, some products may be marketed to a younger crowd on TikTok, while other products would be better off targeting a different audience on Facebook or even LinkedIn. But overall, here are some of the best channels and strategies to consider.

 

1. Integrate and Influence With Instagram

Instagram is a great site for visuals like pictures and short videos. If you want to showcase a product, this is a great site to do that. There’s no reason not to use it when you can post frequently and let customers see what you have to offer.

Just make sure not to spam the news feed of customers who follow your page. Several posts spread out through the day should be fine, but don’t post them all at once, or post dozens in a short period of time.

Even if you offer a service, you can post before and after pictures, pictures of the products you use for the service, and other information your customers might want to know.

Before marketing your ecommerce store on Instagram, consider these tips:

 

    • Influencers can help build your brand
    • Remember to add links and hashtags to your posts
    • Show off your products in their best light
    • Be responsive to customer questions or concerns

 

When you focus on making your Instagram page a great way to show off your company’s products customers can see what you can do for them. Be sure to let them see the humans behind the products, though, whether that’s through pictures, videos, or even simply the responsive nature of the interactions they can have with your brand.

 

2. Invest in the Power of SEO

SEO, or search engine optimization, is still one of the most important strategies for ecommerce companies. You want to get your store’s website into the top 10 search results on Google and other search engines.

You also want to get your product pages to show up in results, too. That can bring you a lot of organic traffic and reduce your advertising budget, since you can focus on getting people to find your store more naturally.

With good keyword research you can find out what your customers are searching for. You want to reach people who are looking for your products, and the way to do that is through using terms and phrases they would search for.

To optimize your store for SEO you also want to:

 

    • Provide great content that other sites will link to
    • Optimize your store to give users a good experience

 

Both of those tasks can take some time and effort, but they’re also very important when it comes to getting noticed in search. Poor SEO isn’t going to help your business, and if you stuff a bunch of keywords in bad content you might not show up in the search engine rankings at all. You can protect your business more easily with proper SEO.

 

3. Leverage User-Generated Content

A great way to market your ecommerce store is to let your customers do it for you. How? Through the power of user-generated content. That means taking the reviews your customers provide and post things on their own pages, along with the pictures and videos they post of your product, and using them in your marketing efforts.

You want to make sure you have your customers’ permission to do this. You can ask them directly, but if you don’t want to do that you can also provide a disclaimer that reviews and testimonials provided on your social media pages or uploaded to your store’s site may be used. You can also use a customer testimonial tool that helps you automate that process a bit and manage the different aspects of it.

No matter how you choose to handle it, if you plan to leverage the power of user-generated content for your ecommerce store marketing, make sure you:

 

    • Get permission from the customer
    • Be honest about what they said
    • Thank them for the review
    • Consider offering small incentives for content

 

By encouraging customers to take pictures and videos of your product and post them, your store can get some quick social media recognition. That could lead to a lot more customers, possibly really quickly. It’s also good to show potential customers that your store is interactive and engaged with them, and that you care about meeting their needs. Most customers respond well to that.

 

4. Optimize for Mobile Users

More people are using their mobile devices to shop for goods and services than ever before. If your store isn’t optimized for mobile it’s likely that potential customers will just choose a competitor, instead.

Naturally, that’s something you want to avoid. Making sure your site works well on mobile should be one of the first things you do when you get your store up and running, so you don’t lose customers.

To optimize for mobile, consider these tips:

 

    • Format your images correctly
    • Have larger buttons to add to cart and purchase
    • Provide a responsive design
    • Test the store on several devices

 

While some mobile users will switch to a computer to buy from you if your store doesn’t load well, many of them won’t bother. Don’t take the chance of chasing them away at the beginning of their buying journey.

 

The Bottom Line for Ecommerce Marketing

The value of ecommerce marketing is extremely important for your store’s future success. Taking the time to set up your branding, get a great logo, and prepare everything before you start marketing. Then make sure you market effectively. While the success of any online store isn’t guaranteed, making wise choices from the start can significantly increase your chances.

 

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

What does the future hold for monogamy? Sex clubs are in high demand in the UK

Next Post

Disciplinary case opened by FIFA after Moroccan lawyers’ club filed complaint

Related Posts

The Importance of Digital Valuations for UK Ecommerce Brands
eCommerce

The Importance of Digital Valuations for UK Ecommerce Brands

May 27, 2025
435
Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds
eCommerce

Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

May 19, 2025
468
High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos
eCommerce

High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

April 29, 2025
378
Amazon Expert
eCommerce

Amazon Expert: Key Qualifications to Look For

April 21, 2025
22
Boosting Ecommerce Revenue with Smart Targeting Strategies
eCommerce

Boosting Ecommerce Revenue with Smart Targeting Strategies

April 14, 2025
571
Personalized Shopping: How Technology is Transforming Retail
eCommerce

Personalized Shopping: How Technology is Transforming Retail

February 24, 2025
41
Next Post
Disciplinary case opened by FIFA after Moroccan lawyers’ club filed complaint

Disciplinary case opened by FIFA after Moroccan lawyers' club filed complaint

RECOMMENDED NEWS

How Sports Betting Technology is Evolving in Ireland

How Sports Betting Technology is Evolving in Ireland

1 year ago
536
Unforgettable Experiences: 3 Best Things To Do In Warrington

Unforgettable Experiences: 3 Best Things To Do In Warrington

1 year ago
720
computing

Quantum Computing: The Future of Financial Data Analysis

9 months ago
356
Industries suffering most from soaring energy prices

Industries suffering most from soaring energy prices

3 years ago
456

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

How to choose the right dentist for your smile makeover

How to choose the right dentist for your smile makeover

May 30, 2025
Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

May 30, 2025
Benefits of a Global Free VPN Extension

Benefits of a Global Free VPN Extension

May 30, 2025
Digital Education

EdTech in the UK: Are We Ready for the Next Phase of Digital Education?

May 29, 2025
Reshaping Construction

Compact Power, Big Impact: How Mini Excavators Are Reshaping Construction

May 29, 2025
Pac-Man Arcade Machine

Pac-Man Arcade Machine: How a Phenomenon Was Born

May 29, 2025
Syna World Hoodies

Level Up Your Look with the Hottest Syna World Hoodies

May 29, 2025
Cross Linking in Polymers

Understanding Cross Linking in Polymers for Better Performance

May 29, 2025
Machine Maintenance

ISBM Machine Maintenance Tips for Optimal Performance

May 29, 2025
French Dairy vs. British Dairy

French Dairy vs. British Dairy: How’s the Difference in Taste and Use?

May 29, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

How to choose the right dentist for your smile makeover

How to choose the right dentist for your smile makeover

May 30, 2025
Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

Top Reasons Why Free VPNs Are Still a Smart Choice in 2025

May 30, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact