Friday, May 9, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    How Private Cloud Enhances Risk Management and Compliance in Financial Services

    How Private Cloud Enhances Risk Management and Compliance in Financial Services

    Remote Data Scientists

    The Trio That Powers AI: Why Remote Data Scientists, Engineers & Architects Are in High Demand

    Edge Computing in IoT: A Game-Changer for Product Performance

    Edge Computing in IoT: A Game-Changer for Product Performance

    PicLumen’s

    From Casual to Professional: How PicLumen’s AI Helps Create the Perfect Avatar

    Hosting

    How to Choose Hosting That Shields Your Website from Attacks

    AI Math

    Top Benefits of Using an AI Math Solver for Students

    Remote Data Scientists

    The Trio That Powers AI: Why Remote Data Scientists, Engineers & Architects Are in High Demand

    5 Best Software Developers Companies in the United Kingdom

    5 Best Software Developers Companies in the United Kingdom

    EDM Music Production

    How AI Helps EDM Music Production

  • Consumer
    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

    The Benefits of Carbon Fibre Material Used in New Folding Electric Wheelchairs

    The Benefits of Carbon Fibre Material Used in New Folding Electric Wheelchairs

    Valentine’s Day Gifts for Her: From Sweet Surprises to Timeless Classics

    Valentine’s Day Gifts for Her: From Sweet Surprises to Timeless Classics

  • Finance
    Top Metrics to Track When Using Forex Signals: 5 Key Indicators for Better Trading Outcomes

    Top Metrics to Track When Using Forex Signals: 5 Key Indicators for Better Trading Outcomes

    Are Microtransactions Still as Contentious as They Once Were?

    Are Microtransactions Still as Contentious as They Once Were?

    The Impact of Fintech on Traditional Banking

    The Impact of Fintech on Traditional Banking

    The value of financial advice when saving for retirement

    The value of financial advice when saving for retirement

    How to Build Wealth Through Long-Term Investing: Five Strategies

    How to Build Wealth Through Long-Term Investing: Five Strategies

    Best Secured Loans Providers in the UK

    Best Secured Loans Providers in the UK

    Power of Flexible and Scalable Cross border Payment Platform for Business

    Power of Flexible and Scalable Cross border Payment Platform for Business

    Gold Coins That Save You Tax in the UK

    Gold Coins That Save You Tax in the UK

    Apple’s Market Decline

    Apple’s Market Decline

  • Environment
    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    How to Use UV Light in Your HVAC System for Cleaner Air

    How to Use UV Light in Your HVAC System for Cleaner Air

    Stress and Anxiety

    How Eco-Friendly Environments Can Reduce Stress and Anxiety?

  • Property
    Guide to purchasing property in Marbella

    Guide to purchasing property in Marbella

    Can Parquet Flooring Work in Modern Homes: A Versatile Choice or Just for Period Properties?

    Can Parquet Flooring Work in Modern Homes: A Versatile Choice or Just for Period Properties?

    7 Key Benefits of Asset Tracking for Property Owners

    7 Key Benefits of Asset Tracking for Property Owners

    company event image

    Luxury vs. Budget: Wedding Venues in the City of London for Every Couple

    Home

    How to Sell Your Chelsea Home for the Best Price

    How Smart Homes Are Changing the Way We Live

    How Smart Homes Are Changing the Way We Live

    Is Your New Home In A Nice Area?

    Is Your New Home In A Nice Area?

    Modern back-garden cabins are flourishing in residential settings

    Modern back-garden cabins are flourishing in residential settings

    The UAE’s Strategy to Become the World’s Most Lucrative Real Estate Market

    The UAE’s Strategy to Become the World’s Most Lucrative Real Estate Market

  • eCommerce
    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

    eCommerce in 2025: What’s Changing and Why It Matters

    eCommerce in 2025: What’s Changing and Why It Matters

    E-Commerce

    Why Real-Time Transaction Monitoring is a Game-Changer for E-Commerce

    UI/UX Design Process for E-commerce Websites: 7 Key Ways to Create a Near-Perfect Interface

    UI/UX Design Process for E-commerce Websites: 7 Key Ways to Create a Near-Perfect Interface

No Result
View All Result
Today News
Home Business

10 key steps to building a great small business website

Claire by Claire
November 14, 2022
Reading Time: 6 mins read
10 key steps to building a great small business website
22
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Any type of business today requires a professional website to help grow its audience and achieve success. If you are a small business owner, this applies to you too.

Having a great website will allow you to position yourself and your product or service on the market and engage with your target audience more effectively.  

Related posts

Why Businesses Benefit from Professional Moving Services

Why Businesses Benefit from Professional Moving Services

May 9, 2025
370
The Business Benefits of Investing in T3 Modular Stand Solutions

The Business Benefits of Investing in T3 Modular Stand Solutions

May 8, 2025
532

If your goal is to create a new website or improve your existing one, here are 10 essential steps that will help you achieve it.

1. Choose the right domain name

First impressions do matter, so make your domain name catchy, clear, and memorable. This helps attract and retain your audience, as well as contribute to your search engine optimization (SEO) if you include both a keyword describing your business and a geo-location: for example, “www.NewYorkPhotographer.com”.

The key is to make your domain easy to spell and short, without any numbers or hyphens. The name should reflect the type of business you are in. If you are a photographer, make sure this is included in your domain name.

When choosing a domain extension, always opt for .com if possible. Depending on your business you may, however, also want to choose .edu, .org, or .gov.

Your address should be as broad as possible, so you can use it as an umbrella term for potential future services or products that are more specific. For example, if you sell natural soaps, your domain name might include the word “cosmetics” instead of merely mentioning soaps.

Now, since many interesting domain names are already taken, you might need to buy one from its owner. If that is the case, do your research on domain prices and make a reasonable purchase.

2. Obtain a proper website host

Every website requires technical support in form of technology and servers. The right hosting company will provide you with that.

There are shared and dedicated web hosts. Shared web hosts are less expensive, but your business will have a server shared with other business websites. If your budget can cover it, a dedicated web host will allow you a private server and a quickly-loading website.

A few great options for web hosts you can check out are Dream Host, A2 Hosting, and WPEngine.

3. Include a clear description of your business

It is essential for your website visitors to immediately understand what your business has to offer. Therefore, make sure you state your vision, mission, and philosophy underlying your work. Your homepage and “About Us” section should be used for that.

Nowadays, it’s more than ever important for customers to relate to the story behind a product or a service to become loyal to a brand and ultimately promote a brand themselves.

4. CSM implementation is a must

A content management system (CSM) helps you maintain and manage your digital content. Based on your specific needs you can choose a CSM that best works for you.

As a small business owner, we suggest you opt for CSM which is user-friendly and falls within your budget.

Some CSM platforms to consider are:

  • WordPress: free, flexible, and extensible, although not entirely secure 
  • Drupal: fewer plugins than WordPress, but more secure
  • Joomla!: better SEO and security than WordPress
  • Squarespace: faster to master, with a monthly or annual subscription, but fewer extensibility options than others
  • Wix: even easier to master than Squarespace, and more user-friendly as well

5. Find an appropriate e-commerce platform

If your business includes online sales of goods or services, your website will require an e-commerce platform allowing your users to make financial transactions with your business.

Depending on your business model you may choose:

  • Shopify or Shopify Plus, and have a separate e-commerce account to which you can link from your website)
  • WooCommerce, to help you transform your WordPress website into an online store
  • Business Squarespace, which offers SSL security, SEO, a free domain, etc., but is found to be less user-friendly than Shopify and less flexible than WooCommerce
  • Wix, which requires a Wix account upgrade and subscription to Shopify

If you are not sure what your particular business needs, feel free to consult some of the web design companies in UK and receive useful advice.

6. Create an engaging website user interface

To attract and retain your website visitors make sure you implement engaging aesthetics to encourage interaction.

This will require making use of eye-catching graphics and clear fonts, fast webpage loading optimization, and implementation of components you find appealing when researching your competition.

You should also research your target audience to learn their expectations and needs. Creating an exquisite user experience should be one of your highest priorities. Therefore, you ought to make it easy for your website visitors to contact you by incorporating clear call-to-action buttons and visible contact information.

7. SEO for small business websites

As a small business, you need to make sure your website ranks well to be discovered easily during online searches. To allow search engines to “crawl” your website, make your website design and content reflect quality.

SEO can make or break the amount of traffic on your website and it includes keyword research, keywords use, optimal website code, fast loading, SSL security allowing online privacy, a mobile-friendly website, high-quality backlinking including social media links, positive online reviews, and internal website links connecting your content.

8. Offer quality content regularly

This is another way to improve your SEO. Search engines make note of useful and well-presented content rewarding it with a high ranking.

Your brand is built through such quality content published regularly as it encourages your customers to stay tuned and follow your activity. To stay consistent, introduce a content calendar and schedule your posts in advance.

9. Make use of analytics

To keep up with how well your website is doing in terms of site performance and traffic, employ analytics. These can inform you of the number of views your pages are getting and the number of your website visitors on a daily, weekly, and monthly basis. You can also monitor how much time visitors spend on your site, bounce rate, crawl errors, and more.

To track your analytics you can employ Google Analytics, Google Search Console, or Bing Webmaster Tools.

10. Have a website maintenance plan

Once you create your website and launch it, it’s not over. What you still need to keep in mind is website maintenance.

Your goal is to have the website rank high in search engines and therefore it needs to be maintained and secured. The content should be relevant and updated when needed and any technical issues should be dealt with immediately.

Conclusion

Creating a website for your small business is one of the most significant steps in allowing your business to thrive. With a well-designed website offering quality user experience and content, your brand is more likely to become recognizable and popular. Therefore, investing effort in building a website will most certainly pay off.

Claire

Previous Post

Play Free Games for Fun

Next Post

A guide to tax-efficient investing

Related Posts

Why Businesses Benefit from Professional Moving Services
Business

Why Businesses Benefit from Professional Moving Services

May 9, 2025
370
The Business Benefits of Investing in T3 Modular Stand Solutions
Business

The Business Benefits of Investing in T3 Modular Stand Solutions

May 8, 2025
532
Eco-Friendly Cardboard Boxes for Budget-Conscious Brands
Business

Eco-Friendly Cardboard Boxes for Budget-Conscious Brands

May 8, 2025
364
Why Obtaining a Crypto License in the UK Is Becoming Essential for Global Fintech Growth
Business

Why Obtaining a Crypto License in the UK Is Becoming Essential for Global Fintech Growth

May 8, 2025
477
Online Communication Without the Risks: Safer Chat Sites Like Omegle
Business

Online Communication Without the Risks: Safer Chat Sites Like Omegle

May 8, 2025
548
Health, Fashion, and Lifestyle: 2025 Trends Shaping Wellness and Style Choices
Business

Health, Fashion, and Lifestyle: 2025 Trends Shaping Wellness and Style Choices

May 8, 2025
376
Next Post
A guide to tax-efficient investing

A guide to tax-efficient investing

RECOMMENDED NEWS

Why Choosing a Local Car Repair Supplier Matters

Why Choosing a Local Car Repair Supplier Matters

11 months ago
576
Robot Depalletizer vs. Manual Labor: A Battle of Automation Superiority

Robot Depalletizer vs. Manual Labor: A Battle of Automation Superiority

5 months ago
35
Crazytimecasino.app Expands Collaboration with Developers: New Exciting Shows Coming

Crazytimecasino.app Expands Collaboration with Developers: New Exciting Shows Coming

7 months ago
569
Mylar Bags

Buying Custom Mylar Bags: UK Guide and Tips

12 months ago
39

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

AI banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce ETA-IL Scheme finance fitness health HGV Driver Careers inflation insurance IP Camera Software kitchen Kitchen Remodelling KYND lifestyle manchester music News overseas Personal Injury Pharmaceutical Industry Powerful Manufacturing Product Development Professional Drivers property Real Estate recruitment Skincare sports technology tourism travel UGC Creator UK vehicles yorkshire YouTube to MP3 Converter

Latest news

Why Businesses Benefit from Professional Moving Services

Why Businesses Benefit from Professional Moving Services

May 9, 2025
casino games winning

Top Online Casino Games in 2025: Where to Play and Win Big

May 9, 2025
Enhancing Customer Experience in the Utility Sector

New Activity Benchmarks Challenge the 10,000-Step Rule

May 9, 2025
The Business Benefits of Investing in T3 Modular Stand Solutions

The Business Benefits of Investing in T3 Modular Stand Solutions

May 8, 2025
Eco-Friendly Cardboard Boxes for Budget-Conscious Brands

Eco-Friendly Cardboard Boxes for Budget-Conscious Brands

May 8, 2025
How Private Cloud Enhances Risk Management and Compliance in Financial Services

How Private Cloud Enhances Risk Management and Compliance in Financial Services

May 8, 2025
Stylish Yet Safe: Modern Design Trends in Safety Flooring

Stylish Yet Safe: Modern Design Trends in Safety Flooring

May 8, 2025
How to spin the wheel in live Roulette

How to spin the wheel in live Roulette

May 8, 2025
What is a wash trough sink?

What is a wash trough sink?

May 8, 2025
Why Obtaining a Crypto License in the UK Is Becoming Essential for Global Fintech Growth

Why Obtaining a Crypto License in the UK Is Becoming Essential for Global Fintech Growth

May 8, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Why Businesses Benefit from Professional Moving Services

Why Businesses Benefit from Professional Moving Services

May 9, 2025
casino games winning

Top Online Casino Games in 2025: Where to Play and Win Big

May 9, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact