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When it comes to link building, there are two schools of thought: quality vs quantity. Which is better for your website? And which one should you be focusing on? In this article, we’ll take a look at both sides of the argument and help you decide which one is best for you.
The Quantity Argument
There are those who believe that the more links you have pointing to your website, the better. The logic is that the more links you have, the more traffic you’ll get, and the more exposure your website will get.
The Quantity Reality
However, this isn’t always the case. Just because you have a lot of links doesn’t mean they’re all good quality. In fact, having a lot of low-quality links can actually hurt your website. Google has stated that they discount low-quality links, so it’s important to focus on quality over quantity.
The Quality Argument
On the other side of the argument are those who believe that quality trumps quantity when it comes to link building. The logic is that it’s better to have a few high-quality links than a lot of low-quality ones.
The Quality Reality
This is the side of the argument that we tend to agree with. Having a few high-quality links is better than having a lot of low-quality ones. But what exactly constitutes a “high-quality” link?
A high-quality link is one that comes from a reputable website that is relevant to your own. For example, if you have a website about SEO, then a link from an SEO forum would be considered high quality. On the other hand, a link from a website that has nothing to do with SEO would be considered low quality.
How to Build High-Quality Links
Now that we’ve established that quality is more important than quantity when it comes to link building, let’s take a look at how you can go about building high-quality links.
According to nicheinbound.com, one way to build high-quality links is to create great content that people will want to link to. This could be in the form of blog posts, infographics, or even videos. Whatever form it takes, make sure it’s high quality and informative. If it is, people will be more likely to link to it.
Another way to build high-quality links is to reach out to other websites in your niche and ask them to link to your content. This is known as link outreach, and it can be a great way to get high-quality links.
Finally, you can also participate in link Roundups. These are posts where bloggers compile a list of resources on a certain topic. If you have a piece of content that would be relevant to their roundup, reach out and let them know. There’s a good chance they’ll include your link.
Conclusion
When it comes to link building, quality trumps quantity. It’s better to have a few high-quality links than a lot of low-quality ones. So how do you go about building high-quality links?
One way is to create great content that people will want to link to. Another is to reach out to other websites in your niche and ask them to link to your content. And finally, you can participate in link Roundups. Do all of these things, and you’ll be well on your way to building high-quality links.
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
