5 Ways to Differentiate Your Business Right Now

Want your business to stand out from the crowd?

Whatever your budget, there are always several ways for your brand to connect with customers in a natural, yet conversion-driven, way. Take a look at these five ways to differentiate your business – you can thank us later!

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LinkedIn Leadership

If you’re a B2B operation, LinkedIn is a bit of a goldmine (if used properly). Where else can you segment your audience so easily and target the person who makes buying decisions for your dream clients? But don’t go too hard when you slide into prospects’ DMs. Better to follow them first, absorb and engage with their content and publish your own posts and articles that demonstrate how you can help them. They’ll then engage with your content and (in time) you can pitch more directly.

Copy

Say you’re a great vet, with no professional writing experience. What makes you think you can write your website or direct response copy better than a pro? When was the last time a copywriter came round to your surgery to operate on a cat? You handle the critters and let an ink-slinger capture and charm customers with polished prose. This applies to any business – poor copy makes even the most established and capable business feel amateurish to customers. No one wants that, right? For a treasure trove of people who write to sell stuff, try ProCopywriters.

Collaborations

One way your brand can cross over to a new audience is with a clever collaboration. So why not get together with a brand you admire and create a new product or service that brings out the best in both of you? Some of the best collabs have been unusual, yet somehow worked wonderfully – think Smeg working with Dolce & Gabbana to make citrus juicers and kettles or LEGO and Levi’s making clothes you can customize with your own LEGO bricks.

Video

If a picture speaks a thousand words, a video says a million. No matter how complex or clever you think your product or service is, with the help of skilled video pros like SNS Group, you should be able to make it relatable to customers in a one minute or 30 second video. A classic explainer video is an excellent way for a new brand to break the ice and it can definitely drive sales. Then you can follow it up with seasonal campaigns, so you stay top of mind for customers.

Merch

Another way to click with customers is via merchandise. You can use a small portion of your budget for low-cost freebies, but if you’ve got a keen eye for brand design, customers will even pay you for merch as well as for your core offering – thus creating a lucrative new income stream. Don’t believe us? Take a look at the cool merchandise Hard Grind barber sells – you’ll instantly understand how a switched-on company can build its brand beyond its initial audience.

How do you differentiate your business? Let us know in the comments.