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There are three categories of online traders.
1 – those with no website who still haven’t taken the leap with their online presence
2 – those who have a website that hasn’t been updated since 2005, fails to showcase their range of products and services and offers a user experience that inspires users to buy… from their competitors
3 – those who are making the most of their website and thriving
No digital marketing strategy is perfect – there’s always room for growth. But if you’re one of the many companies that isn’t making the most of online trade, you need a plan.
Want to know how to make the most of your website and connect with customers across the country, and perhaps even the globe? These are just three fantastic tips
1. Be crystal clear
Your brand name – and site name – should clearly explain what you do.
Businesses like We Buy Any Stairlift are a prime example. As a service-based company (i.e., one which is not a retailer directly selling products but rather providing its users with a service), their website is designed primarily to inform and facilitate users who need to book their services. Their site gives as much information as possible and encourages people to make contact, meaning they have everything the user is looking for, right where they need it.
2. User friendly website
For those not well-versed in web design, ‘user experience’ may not be an automatically familiar term.
But in reality, all it means is that your users’ have a positive experience on your site. In other words, that they can find everything they’re looking for in a way that’s easy to access and doesn’t leave them stumped, scratching their heads and searching around in confusion.
Don’t feel obliged to bring out all the bells and whistles to make your site as snazzy as possible. Sometimes simplicity is key, and less is more. Take cues from Apple – their site presents instantly engaging images above the fold, their latest product range on the first page, and an easy-to-use navigation that helps site visitors find the categories their looking for immediately.
3. Supplement with social
Many businesses shy away from social media.
But the truth is, social isn’t just about driving sales. It’s also about driving brand awareness and helping people to recognise what your business is about, as well as providing an opportunity for customer connection.
And despite what people may think, you don’t need to spend big bucks to get great reach on social media. What you will need is a regular posting schedule, a decent social media management system like Hootsuite, and most importantly, engaging content that inspires users to like, click and share.
You don’t need to be a big international brand to make a splash either – social media can also be an opportunity to connect with your local community through collaboration, sharing and location specific content and hashtags. And with successful social media use, you’ll drive users to your site too.
Want your website to make waves? These are just three tips to help you along.
