Saturday, June 28, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Cybersecurity & VPNs

    How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Is AI making Lewis Carroll’s Wonderland Weirder?

    Gbyte Recovery

    Gbyte Recovery Review: Can It Restore Deleted iPhone Contacts?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    How to Resolve “Restore Failed” Error in QuickBooks Desktop?

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    The Future of Business Transactions: Leveraging Electronic Data Interchange (EDI)

    Tech Trends That Are Reshaping the British Economy in 2025

    Tech Trends That Are Reshaping the British Economy in 2025

    Revolutionary Haptic Technology Transforms Gaming Experience

    Revolutionary Haptic Technology Transforms Gaming Experience

    Gravitational Training Systems: Revolutionary Physics in Sports Science

    Gravitational Training Systems: Revolutionary Physics in Sports Science

    Technology Solutions

    Order Flow vs Technical Analysis: Which Gives You the Real Edge in the Market

  • Consumer
    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

    High street retailers are at a “crossroads”, says retail tycoon

    High street retailers are at a “crossroads”, says retail tycoon

  • Finance
    Understanding Finance and Why It Matters in Everyday Life

    Understanding Finance and Why It Matters in Everyday Life

    A Simple Guide to Buying Bitcoin for First-Time Investors

    A Simple Guide to Buying Bitcoin for First-Time Investors

    VPS Low Latency: Why It’s Important for Forex Traders

    VPS Low Latency: Why It’s Important for Forex Traders

    How AI Is Reshaping Financial Advising

    How AI Is Reshaping Financial Advising

    How Geopolitical Tensions Affect Forex Trading

    How Geopolitical Tensions Affect Forex Trading

    Steel Prices

    Where Steel Prices Have Been Headed: A Six-Month Look at Global Trends

    UK Online Casino Payments: Why Trustly and Mobile Methods Are Replacing Cards

    UK Online Casino Payments: Why Trustly and Mobile Methods Are Replacing Cards

    Gold Dips as Markets Rebound

    Gold Dips as Markets Rebound

    De-Dollarization Begins? China’s Reserve Shift Sends Global Warning

    De-Dollarization Begins? China’s Reserve Shift Sends Global Warning

  • Environment
    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

    Choosing the Right Floating Dock Platform for Your Aquaculture Cages

  • Property
    Enhancing your home projects with essential hardware selection tips

    Enhancing your home projects with essential hardware selection tips

    5 Best Lifetime Mortgage Providers in the UK

    5 Best Lifetime Mortgage Providers in the UK

    Top 10 Sell House Fast Companies in the UK

    Top 10 Sell House Fast Companies in the UK

    Efficient storage solutions for stress-free home renovations

    Efficient storage solutions for stress-free home renovations

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Chelsea Residences – Exclusive Living in Dubai’s Prime Location

    Insights and Opportunities For Exploring the London Property Market

    Insights and Opportunities For Exploring the London Property Market

    How to Choose the Right Moving Service for Your Needs

    How to Choose the Right Moving Service for Your Needs

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

    What Should You Do Before Moving House to Avoid Last-Minute Stress?

    Choosing the Right Stove for Your UK Home in 2025

    Choosing the Right Stove for Your UK Home in 2025

  • eCommerce
    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

    eCommerce in 2025: What’s Changing and Why It Matters

    eCommerce in 2025: What’s Changing and Why It Matters

No Result
View All Result
Today News
Home Business

Business Rebrands Which Were a Huge Success

Danielle Trigg by Danielle Trigg
April 5, 2022
Reading Time: 4 mins read
Business Rebrands Which Were a Huge Success
922
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Introduction

Rebranding entails among other steps a possible change in name, logo, symbol, and product of an existing brand. Rebranding a company might help it establish a new image in the minds of its customers, and its main purpose is to stimulate the market and accommodate new features. However, changes like these may trigger unexpected reactions.

Rebranding is a difficult task, there’s no disputing that and it can take a long time to figure out the best way to represent your brand as it evolves, especially if it’s a well-known brand. However, nailing a rebrand can get a business to be as successful as some of the leaders in the market, even in the most competitive markets such as the online casino one.

Related posts

Digital Stalker

Retargeting: Harmless Reminder or Digital Stalker?

June 26, 2025
551
Android Apps

APK MOD: Unlock the Full Potential of Your Android Apps

June 26, 2025
448

Nevertheless, how can we assure that the bulk of the reactions to the rebrand are positive? Is it possible for us to catch the consumer’s attention while also introducing new ideas that will excite them? The focus in this article is on how Airbnb, Burberry, Apple, and Domino’s all handled their rebrands.

Airbnb.

In 2014, Airbnb released a new look for its brand that changed its colour palette, fonts, and logo. Founder and CEO Brian Chesky wanted to make Airbnb a superbrand by making it distinguishable while continuing to pursue its growth and market value.

Initially the company faced widespread criticism, parodies, jokes, as some said that the new logo resembled a part of the female anatomy. Airbnb eventually overcame this hurdle by assessing the scandal and refraining from any irrational response. In addition, they created a “Bêlo” video that describes their logo concisely and cleared the air. The Airbnb rebrand is a clear example of how some changes may unexpectedly produce a different reaction than expected.

Burberry.

As the market changes, so must every brand. In 2018 Burberry launched its revamping campaign, however, this was not their first time rebranding.

Burberry has been through some hard patches that necessitated a shift in public perception of the company. In the late ’90s, the brand was associated with gang attire, despite how outlandish it may sound today. Soccer hooligans embraced the synonymous Nova Check as their uniform of choice, and this eventually led to bars denying entry to those who wore it. As a result, damage control was necessary for the early 2000s when Burberry was on the verge of losing its luster and exclusivity.

Appointing Riccardo Tisci  as a creative director of Burberry was a timely decision as the company was in dire need of a change. He established a new visual language in which the new Burberry logo appeared for the first time, giving the brand it’s push into the mainstream market.

Apple.

Rebranding may seem like too great of a risk for an established company such as Apple. However, in its earlier days, a rebranding was just what the company needed. The year was 1997, and Apple was losing money while Microsoft was dominating the computer market. In August of that year, the stock of Apple was trading at 77 cents when Steve Jobs returned to the board.

In 1998, Apple unveiled the iMac, a stylish and functional computer, which featured for the first time its new logo. The rest is history, and we all know how dominant the Apple brand went on to become. As of this article, Apple’s stock is trading at more than $160 per share, thanks to its new products and brand image.

Domino’s.

“Perception vs. reality” is a common problem that Domino’s had to deal with. “Tastes like cardboard” were common jokes which were made in association to Domino’s due to its reputation. Even the simple “delivered in 30 minutes or less” claim didn’t help much.

Domino’s and Chuck E. Cheese came in dead last in a 2009 consumer taste poll. When this happened in late 2009, the Domino’s Pizza Company declared its plan to reinvent itself, starting from the quality of their pizza. For this reason, Domino’s emphasized honesty in its marketing and advertising campaigns. Domino’s CEO Patrick Doyle led the charge in exposing the company’s own flaws and mistakes. When Domino’s new “Pizza Turnaround” launched in 2010, employees from the firm began actively participating in the messaging of consumers.

Brutal honesty can be painful. However, as we’ve seen with Domino’s, this strategy can pay off, as evident by the 75% increase in Domino’s stock price by October 2011.

Conclusion.

The goal of rebranding is to improve the company’s image and broaden their reach in the market. However, one must always expect the unexpected. Just like with Airbnb, if a rebrand is not received well, it must be reassessed, and a course of action must be established. Apple launched its new branding with a new product, while Domino’s used brutal honesty to admit its own faults and move past them. As a result, these organization’s branding was tremendously successful.

Danielle Trigg

Previous Post

How to Make Money as a Musician

Next Post

The Real Voices Behind The Most Popular Songs From Movies

Related Posts

Digital Stalker
Business

Retargeting: Harmless Reminder or Digital Stalker?

June 26, 2025
551
Android Apps
Business

APK MOD: Unlock the Full Potential of Your Android Apps

June 26, 2025
448
Software Development
Business

Designing Faster with Modular Development Tools

June 26, 2025
2
Financial Markets
Business

How CPI Affects Financial Markets

June 25, 2025
387
Medical Device
Business

How to Check If a Medical Device Is Certified

June 25, 2025
278
Chauffeur Car Hire
Business

Airport Transfers Made Easy With Chauffeur Car Hire In London

June 25, 2025
465
Next Post
The Real Voices Behind The Most Popular Songs From Movies

The Real Voices Behind The Most Popular Songs From Movies

RECOMMENDED NEWS

The reality of organic wine: According to the wine specialists

The reality of organic wine: According to the wine specialists

3 years ago
493
Best Practices For Heavy Equipment Maintenance

Proactive Preservation: The Top Strategies for Heavy Equipment Maintenance

1 year ago
334
In-Depth Analysis of Dota 2 Match Strategies Through Statistics

In-Depth Analysis of Dota 2 Match Strategies Through Statistics

1 year ago
477
Scotland Striker Leigh Griffiths Under Police Scanner for Sports Betting

Scotland Striker Leigh Griffiths Under Police Scanner for Sports Betting

2 years ago
894

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology The Victoria Quarter tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

5 Myths About Beer Bike Amsterdam You Should Stop Believing

5 Myths About Beer Bike Amsterdam You Should Stop Believing

June 27, 2025
Enhancing your home projects with essential hardware selection tips

Enhancing your home projects with essential hardware selection tips

June 27, 2025
Royal Ascot 2025: Everything You Need To Know

Royal Ascot 2025: Everything You Need To Know

June 27, 2025
Cybersecurity & VPNs

How Software, Cybersecurity & VPNs Can Save You Money on Flights – Featuring VPNLY

June 26, 2025
Digital Stalker

Retargeting: Harmless Reminder or Digital Stalker?

June 26, 2025
Android Apps

APK MOD: Unlock the Full Potential of Your Android Apps

June 26, 2025
Australia's Tourism

Australia’s Tourism Boom: What’s Driving the Surge in 2025?

June 26, 2025
Efficient kitchen storage solutions with custom drawers and classic cabinet styles

Efficient kitchen storage solutions with custom drawers and classic cabinet styles

June 26, 2025
Is AI making Lewis Carroll’s Wonderland Weirder?

Is AI making Lewis Carroll’s Wonderland Weirder?

June 26, 2025
Archival Giclee Printing: Preserving Artwork for the Next Generation

Archival Giclee Printing: Preserving Artwork for the Next Generation

June 26, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

5 Myths About Beer Bike Amsterdam You Should Stop Believing

5 Myths About Beer Bike Amsterdam You Should Stop Believing

June 27, 2025
Enhancing your home projects with essential hardware selection tips

Enhancing your home projects with essential hardware selection tips

June 27, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact