Eventful Year For Admirals: Company Starts Its New Chapter With Its Rebranding And Management Changes

Admiral Markets, established in 2001, is rebranding its name to Admirals boasting 20 years of business success. As the company turns to a new phase, its name and logo will change to Admirals.

Over the twenty years that Admirals – formerly Admiral Markets – has been in operation, millions of investors and traders have benefited by organizing and managing their investments seamlessly. Additionally, it has enabled them to transact their operations safely and securely.

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While the current cohort of investors can attest that Admiral Market offers a groundbreaking and efficient personal finance experience, it initially started as a Forex and CFD brokerage agency.

Sergei Bogatenkov- who currently chairs the Admiral Markets Group AS Board of Management, says that the rebranding was one of the previously set goals that have now been achieved. He further claimed that the rebranding isn’t unusual but rather a natural step that should help them to reflect their position as a business.

Mr. Bogatenkov further stated that the ‘markets’ in Admiral Markets referred to the financial markets, which no longer covered the full scope of the company’s current proceedings. He further added that Admirals does more than offering brokerage service to their recent addition of new services and expansion of product offering. The company currently operates on a global scale as a financial hub that takes the FinTech World to a whole new level. Admirals have targeted over ten million people around the world who are to benefit from streamlined personal finance in the next decade.

The board’s chairman also noted that the company’s mission stands to redefine the public’s approach to personal finance services. Admirals are set to offer incorporated solutions for managing, spending, and investing money.

Additionally, the rebranding of Admiral Markets to Admirals came alongside recent changes in the management. The change in management came after the recent headlines by the brokerage company after their profits jumped a super 340 percent during the retail trading rush. This move saw the co-CEO Jens Chrzanowski replaced from the apex position but who would still be on the board of management.

Admirals currently features a large client-base of more than 24,100 consumers as a leading online trading provider. In addition to trading CFDs and Forex in the stock market, the firm also provides trading services on indices, energy, and precious metals. Moreover, Admiral Markets have recently bagged two precious awards for showcasing outstanding performance and continuous growth. One of the awards came after the firm was voted the best Foreign exchange broker in the Baltic Region.

Similarly, in 2015 Admiral Markets emerged as the second runner’s up in the Broker Wahl awards in the category Forex broker of the year. Moreover, the company emerged as the best MT4 broker in the United Kingdom FX Awards, organized by Shares magazine. Since 2001, when the company was founded, Admirals has incessantly extended its reach and currently operates in more than forty countries worldwide through its trading companies.

According to the board of management’s chairman, Admiral Markets has recorded a large number of satisfied clients. Moreover, they revealed that they have expanded to open branches in new regions in order to extend their services to a beginners segment. As earlier mentioned, part of their vision for 2030 is to provide financial flexibility and ease to over ten million people worldwide. The chairman and co-CEO also alluded part of the company’s success in attaining their set goals to Jens Chrzanowski, who maintained the position of a quality leader.

Besides celebrating a significant landmark that led to the rebranding to Admirals, the Group is constantly moving forward to try and expand their success story. Besides shaking the FinTech industry, Gherbovet shared a statement with Finance Magnates how happy and willing he was to share the knowledge he had learnt from years of experience working with Admiral Markets.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.