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Digital agency Engage has partnered with one of the UK’s largest rice suppliers to the retail market to deliver a new website and digital marketing strategy.
Veetee originally approached Engage to refresh its digital presence with a new ecommerce website, and support its online growth with creative social media content and paid advertising on search and social.
The new strategy forms part of Veetee’s 12-month plans to grow the business.
Veetee has also partnered with The Cirkle Partnership and Circle Agency to manage external and internal PR, and experiential and influencer outreach respectively.
“We’re now looking to explode the rice category in the UK with the help of Engage and our other agency partners,” said James Brett, Director of Consumer and Customer Marketing at Veetee.
“We’ve been really impressed by the creativity and dynamism of Engage and we’re looking forward to collaborating with the team to see how their expertise supports our growth plans.”
Veetee is an entrepreneurial, family-owned rice and grains business, founded by visionary Moni Varma. The story began when Moni took inspiration from various family-run rice farms across India to set up a North London footprint in 1987, and began selling rice to rice-loving Brits nationwide.
With a turnover today in excess of £120m, Veetee has always had a vision to deliver simple, delicious and nutritious rice and grains. The business’ rapid growth over the years is thanks to its passionate team of 320 talented individuals across Europe, North America and India.
Dom Mernock (pictured), Director at Engage, said: “Veetee is a fantastic brand to partner with and we’re looking forward to seeing the impact our work has on their ongoing growth plans. We’ve developed a strategy which challenges and builds the Veetee brand online, including the roll-out of a new best-in-class website.”
David Prior
David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.
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